App Appeal – 5 Features Customers Want From Your Mobile App

Mobile apps are becoming increasingly commonplace for businesses nowadays. Professional mobile app designers can help business owners to develop customized apps that will increase brand awareness, allow for direct communication with customers, improve customer engagement and provide an additional marketing channel for you to take advantage of. All of these benefits ultimately lead to more sales and an improved bottom line for your business moving forward.

However, to ensure that you gain all of the benefits that a mobile app can provide, it’s crucial that you hire a mobile application developer that knows what they are doing. There are countless mobile apps out there that are well-designed, responsive, practical, and useful for customers, and there are many more that are frustrating to use, boring, and not very useful for your clients. When you’re working with a mobile application developer, it’s vital that you keep the customer in mind so you design a customized mobile app that will meet their needs and improve their experience with your brand moving forward.

Continue reading to learn what five features customers want from your business’ mobile app.

A Search Feature

Regardless of whether your app is simple or complex, experienced mobile app designers will always advise you to include a search feature. Having a dedicated search function will ensure that users can always find what they need, ensuring the most seamless experience possible.

Social Media Connection

Whether we like to admit it or not, social media has become part of all of our day-to-day lives. Not only is social media a great way for you to market your offerings but it is also where your customers will share, post and like your content online, bringing more eyes to your brand. Including social media sharing functionality is vital for any new business app.

Responsive Design

Regardless of whether your customers are using your new mobile app on an iPhone, Android, or tablet, you need to ensure that they have the best experience possible. Any mobile application developer worth their salt will advise you to consider different screen sizes when developing your app so it can be used without any problems, no matter what size screen your clients are viewing on.

Simple Design

One thing that you can be sure your customers want from your mobile app is a simple and straightforward design. If your app requires users to type a lot, has poor navigation, or is difficult to use, you can be sure that they will quickly become frustrated and remove the app from their device. Keep things simple and avoid over-complicating your design for the best results.

Offline Options

If you want your customers to be able to use your mobile application as much as possible, you need to speak to your mobile app designers about incorporating offline functionality. If your mobile app users cannot access the internet for any reason, you should ensure that they can still use some aspects of your app offline to keep them interested and engaged with your brand.

Build Your Business Mobile App With Your Customers In Mind

To ensure that your new mobile app is well-received by your customers, you need to build it with their needs in mind. Get in touch with our team of mobile app designers at C7 Creative today to find out how you can create an app that will meet the needs of your customers and help to drive your business in the right direction.

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Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.