As a small business, the strength of your digital marketing strategy can make or break your business. Spend too much time pursuing the wrong strategies and you won’t get the right results to actually help your business grow. We’ve seen this too many times to count.
There are multiple methods you can use to promote your business online, but there are three methods more effective than others. Below we dive into what those three methods actually are, and why they should be the pillars of your digital marketing efforts.
Traffic from the search engines is usually very high quality. However, it can take some serious work to climb to the top of the search engine rankings. To accomplish this feat you need a solid strategy supporting you.
To truly succeed with SEO you need the following in place:
- Solid keyword research
- Proper onside optimization
- Proper offsite link building.
- A steady supply of quality content
If the above tasks sound like a lot to handle, then you should consider reaching out to our Jacksonville SEO team today.
To get results with SEO you need to focus on the long-term, but when those results finally do come your business will be very happy.
2. Content Marketing
Content marketing should really be the foundation of the rest of your digital marketing efforts. The content you create will help with SEO and can help to supplement your social media efforts as well. If you invest the time or money into creating quality content that engages your customers, then this will help to multiply the effectiveness of your other strategies.
The term content marketing is quite a broad umbrella, but it typically refers to any form of content you create to educate your customers and encourage them to take a specific action. Your content can take on many forms, from blog posts to infographics, to the emails you send your subscribers, to presentations you upload to Slideshare, to the videos and webinars you create.
But, above all, your content needs to be high quality. This will mean different things, depending upon the niche that you’re in. However, just do a quick Google search for a keyword that’s related to your niche, pull up the first page of search results to get a feel for what’s currently ranking. Then, create something even better.
3. Social Media
Social media can be a very powerful way to engage with your fans, followers, and customers. It provides you with a direct method of communication that isn’t offered through other mediums.
Social media allows you to engage with people who are already interested in what you have to offer, and it gives you the ability to find new audiences as well. With paid ad integration you can expand your reach even farther, and use the in-depth targeting tools to speak to your target audience. A very useful feature indeed.
The social media networks you invest your attention in will depend upon where your target audience hangs out. So, spend some time experimenting with different networks to see where you get the best response.
Hopefully, the tips above will help you rethink your existing digital marketing strategy. If you want a team of digital marketing experts to help refine your existing strategy, or help you build one from scratch, then get in touch with us today.
Image via Pexels