Identifying Errors - 4 Common Local SEO Pitfalls To Avoid

As an increasing number of consumers turn to search engines to find what they need locally, it is more important than ever for business owners to focus on their local SEO strategy. The days of listing your business in the Yellow Pages are well behind us. In order for your business to be found by clients in your local area, you need to ensure you have a local SEO strategy in place for your business.

Professional local SEO services are essential for any business that wants to improve its online credibility, and visibility, in the local search results. Nowadays, 46% of all Google searches are looking for local information further highlighting the need for a comprehensive local SEO strategy. Having a strong local SEO strategy in place will help bring more customers to your business, increase sales, and ultimately, improve your bottom line. However, to get the most out of your local SEO efforts it’s important that you do it right from the beginning!

Let’s take a look at some of the most common local SEO pitfalls that you need to avoid to ensure your business succeeds in the local search results.

Not Creating A Google My Business Account

Failing to create and verify your Google My Business account will have a serious impact on your local SEO efforts. Whether you are working as a mobile application developer, you have a retail business or you operate in a B2B capacity, it’s crucial that you register your details with a Google My Business. Serving as an online directory of local businesses, this is a key step in ensuring success with local SEO.

Failing To Use Local Keywords

Specialized local SEO services can help you to identify the most relevant local keywords to target in your local SEO strategy. Failing to utilize the correct local keywords in your content will make it more difficult for your business to be found in the local SEO results. To attract the right audience, you need to use the right keywords.

Posting Sub-Par Content

Just like regular SEO strategies, to succeed with local SEO, you need to ensure that your content is optimized for the search engines while providing useful information to your audience. Content is king online and you need to ensure that your content stands out from the crowd to improve the credibility of your business. If you are a mobile application developer, for example, you need to publish content that will set you apart from the competition and highlight your skills and USP to make your offerings more attractive to your audience.

Not Having Accurate Contact Information

A lot of the time, people who are searching for local business information are simply looking for how they can get in touch with you. It’s crucial that you provide the right contact information or your customers could very quickly start looking for your products or services elsewhere. From a local SEO standpoint, this will impact your position in the results negatively as your bounce rate will increase, visitors will spend less time on your site and Google will reflect this in the local search rankings, rewarding your competitors who provide more accurate information.

Ensure Your Strategy Is A Success With Professional Local SEO Services

With the marketplace in just about every industry becoming increasingly saturated, it’s more important than ever that you can easily be found in the local search results. With the help of our local SEO services at C7 Creative, you can be sure that your Local SEO efforts will be successful. Get in touch with our team at C7 Creative today to learn more about our local SEO services and how we can help you reach the top of the local SEO rankings.

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Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.