As a local business owner, you know how valuable a rock-solid digital marketing strategy can be for your business. However, it can get difficult to maintain consistency over the long-run. Especially, when you run out of ideas to keep your campaigns moving forward.
Below we offer five creative ideas you can implement today. Use them as inspiration, or use the exact ideas offered below to add new life to your digital marketing campaigns.
1. Promote Your Local Reviews and Case Studies
Customer reviews can act as solid sales material for your business. But, they aren’t doing you any good if they’re just sitting there. One way to extend the value of your customer reviews is to regularly promote them across social media.
If you have any in-depth customer reviews that speak to specific and measurable benefits to working with your company, you could grow these into full-fledged case studies. You may need to reach out to the customer to further bring out the benefits of working with you, but this added effort will pay off.
Customers who are on the fence love to read case studies about how your company could help them achieve similar results.
You can even create a simple Facebook advertising campaign that utilizes those very same reviews.
2. Create a Series of Local Guides
If you’ve run out of potential blog post ideas that center around your main business-oriented keywords, then maybe it’s time to start creating content that will help to improve the reach of your brand.
For example, creating posts like “The 10 Best Hikes in [Your Local Area]”, or “The 25 Must-Visit Bars in [Your Local Area]” have a solid chance of generating a ton of local traffic. The goal with these blogs is to increase the number of people in your local area who are aware of your brand.
Sure, all of them might not become customers, but it will help to spread your business name around your local area.
3. Create Individual Location-Based Pages
If you’re looking to expand your reach into different regions surrounding your area, then it’s a good idea to create separate pages that cater to each individual location. This will also help to improve your local rankings.
Most areas have various regions, communities, towns, counties, and more within the local area. All you have to do is create a local page that targets each of these.
4. Use Highly Targeted Landing Pages
No matter what kind of digital marketing campaign you’re running you should always be sending that traffic back to a targeted landing page. This will help you with tracking the effectiveness of any campaigns you run along with maximizing your conversions.
This is especially true with any paid campaigns you’re running. The last thing you want to do is send traffic to the home page of your site and let the user figure of what action to take.
Instead, create relevant landing pages that are tailored to the ad you’re running, or whatever the original source of traffic is.
5. Choose the Right Directory Categories
When you list your business in local directories like Yelp, Google Business, and more you’ll have an extensive category selection to choose from.
Instead of choosing the most general category possible you’ll want to narrow down your selection to the categories that are most relevant to your business. One benefit of this is that it will help your business rank higher in targeted local search. Since Google is trying to provide searchers with the most relevant businesses possible, the more targeted you can be the better.
Hopefully, the tips above will help you improve your existing digital marketing strategy and help to multiply your efforts. If you’re looking to get even better results from your digital marketing efforts, then get in touch with our creative team today.
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