seo for construction companies
People are using the internet more than ever in today’s digital age. Hence, every thriving business understands the importance of a strong online presence. The first step to achieving this is through search engine optimization (SEO). However, finding the right SEO Jacksonville service provider can be difficult, especially if they don’t specialize in the construction industry. That’s why we’ve put together this guide to help you make an informed decision when choosing a partner in SEO for construction companies.
In this guide, we’ll share some tips on what to look for in an SEO service provider. This can help you confidently select a company that understands your business needs and can help you stand out in the crowded online world. Whether you’re just starting with SEO or looking for a new provider, read on to discover the things to consider when finding the best SEO for construction companies.

Have an understanding of the type of content and target keywords needed for your audience

Knowing your target audience and potential customers is vital to your SEO strategy when creating content to market your product or service. But it’s not enough to understand who they are; you also need to know what content they want. That’s where understanding the type of content and keywords needed to target your audience comes in.
Before you start, take some time to research your target customers. Find out what types of content they’re interested in. Know what platforms they use to consume that content, and what keywords they use when searching for it.
Once you have a good understanding of your audience’s preferences, you can start creating content that is tailored to them. For example, suppose your target audience is primarily visual learners who use Instagram. In that case, you might want to create eye-catching graphics or videos to share on that platform. On the other hand, if your audience is more interested in in-depth articles, you might focus on producing long-form blog posts or whitepapers to drive website traffic.
As for keywords, these are the words and phrases your audience uses to find the content they’re looking for. Using these keywords in your content makes it easier for your audience to discover your construction services through search engines. Many keyword research tools are available to help you find the right keywords for your content, including the likes of Google Keyword Planner and Ahrefs.
Understanding the type of content and keywords needed to target your audience is essential for successful marketing to reach the top search results. Take the time to research your audience’s interests and preferences, then tailor your content to meet those needs. Using the right keywords helps ensure that your content is discoverable by your audience, leading to increased visibility and engagement.

Learn the 5 SEO key areas

Let us now discuss the five key areas where you can focus your efforts to boost your website’s search engine rankings.

Keyword research

Researching keywords helps you understand what terms and phrases people are using to search for information related to your website. As discussed earlier, by identifying relevant keywords, you can optimize your content around those keywords and improve your chances of appearing in search engine results.

On-Page optimization

On-page SEO involves optimizing various elements on your website to enhance search engine visibility and attract relevant organic traffic. It offers a valuable strategy that can deliver long-term benefits and drive sustainable growth in the digital landscape for construction companies. By optimizing the following key elements, you can establish a strong online presence, outperform competitors in search rankings, and ultimately grow your business. Below are some key aspects of on-page SEO:
  • Meta Tags
  • URL Structure
  • Content Optimization
  • URL Structure
  • Internal Linking
  • Image Optimization
  • Mobile Optimization
  • Page Speed
  • Schema Markup

Technical SEO

Technical SEO involves optimizing the technical aspects of the website to improve search engine crawling, indexing, and overall website performance. Here are some key elements of technical SEO for construction companies:
  • Site Speed
  • Mobile Optimization
  • XML Sitemap
  • Robots.txt
  • Canonical URLs
  • HTTPS and Security
  • Structured Data Markup
  • URL Structure
  • Broken Links and Redirects

Link building

Link building is an essential aspect of SEO for construction companies, as it helps to improve the website’s authority, visibility, and search engine rankings. This includes the following:
  • Content Creation
  • Directory Listings
  • Social Media Engagement
  • Partnerships and Networking
  • Outreach and Relationship Building
  • Monitor and Reclaim Broken Links

User Experience (UX) optimization

This is crucial to ensuring that your website visitors have a positive and seamless experience. This covers:
  • Clear Navigation and Site Structure
  • Mobile-Friendly Design
  • Page Load Speed
  • Engaging and Valuable Content
  • Calls-to-Action (CTAs)
  • User-Friendly Forms
  • Visual Appeal and Branding

Look for a service provider that specializes in SEO for construction companies


While SEO may seem straightforward, achieving meaningful results for construction companies requires an in-depth understanding of the industry, technical expertise, and continuous effort. Given the complexity of SEO and the challenges specific to the construction sector, enlisting the help of professional SEO services can prove instrumental in reaching your digital marketing strategy. By partnering with experienced SEO professionals, you can develop a customized strategy, save time and resources, and improve your website’s visibility, ultimately driving targeted traffic and business growth. Doing some research and asking the right questions can help you find the best fit for your business.


Ask about their experience


It may not seem like a big deal to hire an SEO provider who doesn’t specialize in the construction industry. However, this can lead to lackluster results. If the provider doesn’t have an understanding of the construction industry, they may not know which keywords to prioritize when optimizing your website. They may also struggle to create relevant content for your construction website. Worse yet, they may not understand the legal and safety concerns that are unique to the construction industry, leading to incorrect information on your website.


It’s important to vet your SEO provider and ask them about their experience in the construction industry. It helps to check their homepage. Ask them what kind of experience they have working with SEO in the construction industry. Make sure they understand the industry and the services you provide and can provide strategies tailored to your goals. Do they know the difference between ICF and stick-built construction? Do they understand OSHA regulations? Can they speak the language of architects and engineers?


By ensuring that your SEO provider has an understanding of the construction industry, from optimizing your construction website’s title tags and meta descriptions to ensuring your site appears in Google’s search engine results and local business map pack, you can feel more confident that they will be able to effectively produce results that are relevant to your industry. They should also know how to help you create content that is relevant to your business to help you rank higher in search engines like Google. Ensure that the service provider is available to answer any questions or concerns you have. Don’t make the mistake of hiring a provider based solely on their SEO expertise. Take the time to find a provider who understands your industry and has a proven track record of success.


Ask about their services


Another important thing to look for is a service provider that offers a range of SEO services. They should be able to provide you with relevant keyword research, content creation, website optimization, local SEO, on-page SEO, off-page SEO, backlinks, link building, etc. Further, by implementing the right construction SEO strategies and leveraging Google My Business to its full potential, you can ensure your construction company’s website is indexed and ranks well for relevant queries.


A good provider will be responsive and willing to work with you to make sure you get the best results. You should also make sure that the service provider is transparent about the pricing of the services they offer.


Ask around for feedback


Make sure that the SEO service provider you choose has a good reputation. Check out their listing and online reviews, and ask around to see what other construction companies think of them. Finding a service provider that specializes in SEO for construction companies can be a great way to get your business noticed online and make sure you’re getting the most out of your SEO efforts.


Ask for case studies and portfolio


When choosing a professional service, it’s crucial to ensure that they’re experienced and capable of handling your project. But how can you determine their level of expertise? The best way to do so is by asking for case studies and portfolio items.

Case studies are real-life examples of past projects that the service provider has worked on. They can reveal the scope of the project, the challenges faced, and the solutions that were implemented. They provide a glimpse into how the service provider thinks and operates. This can also help you determine if they have the knowledge and skills needed for your project.

Portfolio items refer to completed projects that the service provider has previously worked on. They showcase their work, style, and attention to detail. Go through their portfolio items to get an idea of their range and the type of work they specialize in.

By asking for case studies and portfolio items, you’ll have a comprehensive understanding of the service provider’s experience and skills. It’s essential to remember that the quality of their past work is the best indicator of their future performance. So, don’t hesitate to ask for these items and assess them thoroughly before hiring their services.


Make sure the provider can provide regular reporting on progress and results.


It might seem like a minor detail, but it’s actually one of the most crucial things you can ask for. When you invest in SEO services, you want to see tangible results and measurable improvements in your website’s performance. SEO for construction companies should also be able to offer you analytics and reporting so that you can track your progress. Regular reporting allows you to track the progress of your SEO campaigns, understand the strategies implemented, and evaluate their effectiveness. It provides you with a clear picture of the actions taken by the provider to optimize your website and enhance its visibility on the search engine results page.


Through comprehensive reports, you can monitor key metrics, such as website traffic, keyword rankings, conversion rates, and user engagement. These reports serve as a performance benchmark, enabling you to assess the effectiveness of the SEO strategies employed. They also help identify areas that require further optimization or adjustments to maximize the impact of your technical SEO efforts. Not only will it give you a clear picture of what your provider is doing (or not doing), but it will also hold them accountable and give them an incentive to do good work.


Don’t settle for empty promises and superficial presentations. By demanding regular reporting, you ensure that you’re getting the results you’re paying for. It allows you to evaluate the value and effectiveness of the areas of SEO provided and make informed decisions based on data-driven insights. Transparent reporting builds trust and strengthens the partnership between you and the SEO agency, fostering a collaborative environment focused on achieving your business objectives.




SEO is crucial for construction business to grow and increase their online presence. When looking for an SEO service provider, it is crucial to ensure that they specialize in working with construction companies and have a good understanding of the industry.


Asking for case studies and portfolio items will give you an idea of their experience in increasing the visibility of a construction company online. Understanding the type of content and keywords necessary to target your audience is equally important, and a good SEO provider can help guide you.


Investing in SEO digital marketing services for your construction company will prove to be a wise decision in the long run, as it will improve your business’s visibility and help you reach your target audience more efficiently.


At C7 Creative, we offer comprehensive SEO services tailored specifically to your company. Our team of experts understands the unique challenges and requirements of the industry, and we have a proven track record of increasing visibility and driving organic traffic to your site. With our expertise, we can help your business stand out in the crowded online landscape and reach your target audience more efficiently.


Don’t miss out on the opportunity to grow your construction company’s online presence. Contact us today to learn more about our SEO services and how we can help your business thrive in the digital age. Let’s take your construction company to new heights with effective SEO strategies and results-driven solutions.

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.