If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.

January 24, 2014

Reputation Management Jacksonville Part II

Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014

SEO Jacksonville More Calls. More Clicks

Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014

Reputation Management Jacksonville

We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014

What Is A Mobile Website Jacksonville?

If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013

Google Algorithm Updates

Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013

Jacksonville Inbound Marketing Resurgence

Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
mobile app phone

It’s A Mobile Revolution

With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
Reputation management Charlotte

Reputation Management – 5 Tips To Successfully Manage Your Online Reputation

When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
mobile app designers

Jacksonville Business Boost – 5 Ways To Integrate Mobile Apps Into Your Marketing Strategy

Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Jacksonville search engine optimization

5 SEO Trends To Improve Your Rankings In 2020

Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
mobile app design Jacksonville

7 Of The Most Common Mistakes To Avoid When Developing A Mobile App For Your Jacksonville Business

With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
Jacksonville marketing agency

Business Success – 3 Benefits Of Hiring A Jacksonville Marketing Agency

In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Jacksonville SEO

Local Jacksonville SEO – What is Local SEO and Why It Is Important For Your Business

Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
Website Design Jacksonville Florida-C7 Creative

How to Come Up With Even More Great Ideas for Your Blog

If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019

Building Jacksonville Brands With Smarter Branding

Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
why you need a mobile website

How to Create a Mobile Website That Google Loves

It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
October 18, 2019
Website Design Jacksonville Florida-C7 Creative

How to Come Up With Even More Great Ideas for Your Blog

If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
March 12, 2019
how to market to your customers problems

How To Sell More By Focusing On Your Customer’s Problems

As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 26, 2019
five ways to create locally relevant content

How to Create Content That Will Improve Your Local Rankings

Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
February 11, 2019
improve content for more traffic

3 Ways to Improve Your Content to Increase Your Traffic Levels

If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content. Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you […]
December 7, 2018
update older content

Why You Should Update Your Older Content

Just because you’ve written a blog post, published, and promoted it doesn’t mean that’s it’s done forever. Your older blog content can still be very valuable, both to your readers and to your business. This is doubly true if you have older posts that are still sending your website plenty […]
November 28, 2018
improve your content

5 Ways to Improve Your Content

You don’t have to be an incredible writer to produce content your audience loves. In fact, producing epic content relies more on providing them with value than the exact words you use to do it. If you think your content could be improved, or you’re just looking for ways to […]
September 1, 2017
create a local business blog

How to Start a Local Blog That Actually Benefits Your Business

Blogging for your local business can be difficult. You may feel stuck with your topics and feel like there’s nothing left to write about. Whether you’re writing the content yourself or outsourcing there’s always another angle you can take or another topic you can dig up. Below we show you […]
August 17, 2017
how to content

The Importance of How-To Content in Your Blogging Strategy

Coming up with content ideas for your business’s blog can be tough. Creating the wrong kind of content and you won’t be impressing your visitors or helping your business. But, with the right kind of content, you can both educate your readers and position yourself as an authority. What kind […]
August 2, 2017
blog post format

How to Write a Killer Blog Post for Your Company Blog

Writing for the web is different than any other format. For that reason it’s important you adhere to a set of guidelines that will make your work that much more readable. Failing to use the guidelines below will only result in a blog post that does nothing for your business. […]
July 12, 2017
guest blogging benefits beyond seo

5 Ways Guest Posting Can Benefit Your Business

A lot of business owners believe that guest blogging is all about SEO. However, that isn’t the case. There are some built in SEO benefits, but that shouldn’t be the sole reason that SEO is a part of your overall marketing strategy. Initially, guest posting began as a way for […]
July 5, 2017
fix your content mistakes

3 Ways to Fix Your Content to Skyrocket Your Traffic Levels

One of the biggest reasons to create content for your website is to increase your levels of relevant traffic. But, if you’ve been creating content for a while and see stagnant or declining traffic levels, then continuing to publish content can be a little disheartening. But, before you stop publishing […]
May 17, 2017
how to growth hack your website

7 Growth Hacks You Can Use to Grow Your Business

Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business. Instead of using a single growth hack to grow your business we’ve found it most effective to […]
May 10, 2017
how to improve social sharing

How to Improve the Sharability of Your Content

Maybe you’ve published a post you thought should get more traction. But, when you check the stats less than a dozen people have shared the post. What’s going on? Shouldn’t there be more people actively sharing your content? Even if you’re creating solid content there are still a number of […]
April 7, 2017
small business content jacksonville

5 Great Content Ideas For Your Small Business

As a small business owner you have a lot on your plate. Beyond taking care of the day to day operations of your business, as well as growth, you need to keep tabs on your online marketing strategy as well. Due to the time constraint it’s easy to let blogging […]
March 28, 2017
jacksonville content marketing

3 Tips to Create Content That Gets You Attention

When you’re creating content for your business you want to ensure you get the most traction possible. There’s no point in creating content that doesn’t support your business, or delight your readers. However, a lot of business owners aren’t sure about what kind of content they should be creating. So, […]
March 10, 2017
3 new keyword research tips

3 Ways to Improve Your Keyword Research

Doing keyword research is an important aspect of your content marketing strategy. Being able to find and utilize the “right” keywords can make a difference between a successful and unsuccessful campaign. But, how do you find the right keywords? Even if you’re utilizing keyword tools to uncover keywords related to […]
March 3, 2017
jacksonville about page help

Why You Must Take Your About Page Seriously

On most websites that about page doesn’t get more than a seconds thought. It’s deemed as a necessary page to have on your website, but rarely is it used to its full potential. Your about page can be an incredible way to establish rapport with your readers, and give them […]
February 22, 2017
creating an expert roundup

How to Use Expert Roundups to Boost Website Traffic

Face it, creating authoritative content that helps to grow your business can be a lot of work. You know you need to constantly be creating high-value content, but what happens when you hit a wall? Well, there’s a style of content called an ”expert roundup” that a ton of business […]
February 3, 2017
content repurposing

How to Repurpose Older Content

Creating new and helpful content is extremely important for your business, but sometimes you don’t have the time or energy to whip up anything new. When this happens you can actually draw upon older content to create something fresh and unique. Just because something is old doesn’t mean it’s not […]
January 4, 2017
jacksonville content marketing 2017

5 Ways You Can Improve Your Blog in 2017

5 Ways You Can Improve Your Blog in 2017 Now that 2017 started a few days ago, it’s time to look at how we can improve our company blogs moving forward into this new year. What will this new year bring for your blog and your business? Below we offer […]
December 29, 2016
tell better brand stories

How to Improve Your Brand With The Power of Story

We’re all looking for ways we can enhance our brands and better communicate our message to our fans and followers. By using certain storytelling principles we can truly unlock the power of our brand and connect with our customers on a whole new level. Creating stories around the philosophy of […]
December 16, 2016
content marketing jacksonville

How to Come Up With Killer Ideas for Your Company Blog

How to Come Up With Killer Ideas for Your Company Blog It’s happened to all of us. Staring at the blinking the cursor, hoping the lightening strike of inspiration will bestow us with an epic blog post idea. Still, we sit and the inspiration never comes. It can be incredibly […]
October 7, 2016
content marketing jacksonville fl

How to Turn Readers Into Customers

You probably started blogging, because you knew it could be beneficial for your business and bottom-line. Business who blog consistently attract more customers than those who don’t, but you’re probably looking for ways you can turn up conversions a notch. However, just because you’re getting more traffic to your blog, […]
September 22, 2016
fix these blogging mistakes

Is Your Blog Making Any of These Avoidable Mistakes?

We all know you started a blog for your business to get more leads, traffic, to showcase your expertise, or for numerous other reasons. However, it’s all too easy to make mistakes with your blog that could be turning off your visitors, forever. Below we highlight five avoidable mistakes that […]
September 1, 2016
choosing the right font

Why You Need to Think Twice About Your Blog’s Font Choice

We know you already put a ton of work into each and every post you write. But, what if there was something small that was holding back the success of your posts? Creating well-written content that engages your readers is incredibly important, but it’s of no use if they don’t […]
August 25, 2016
google quality guidelines

How Google’s Quality Guidelines Impact Your Business

Your website needs quality content if you want it to survive. It might sound a little dire, but it’s true. In the old days of reaching an audience on the internet, you could right very low-quality content and it would still sit high in the rankings. But, if you’re still […]
July 21, 2016
content marketing jacksonville

How to Stay Motivated With Your Content Creation Efforts

As a business owner you get the most value from your blog when you product content on an ongoing basis. Even once is week is enough for some niches. Sadly, creating content always seemed to get pushed down to the bottom of list. When you aren’t seeing any instant results […]
June 9, 2016
content marketing jacksonville

How to Position Yourself as an Authority in Your Niche

Of course you want your business to be successful, but what if you could actually become a leader in your space? What if you could wake up in the morning with an email inbox filled with thank you notes referencing your latest blog post? This doesn’t have to be a […]
April 20, 2016
content marketing efforts jacksonville fl

How to Stay On Top Of Your Content Marketing Efforts

If you’re a business owner that maintains your company blog in order to attract new leads and build client relationships, then you know how difficult it is to consistently create high-quality content. Even producing a single blog a week seems to fall to the bottom of your agenda. In fact, […]
February 10, 2016
jacksonville web marketing

7 Common Call-to-Action Mistakes That Are Hurting Your Conversions

You might have a solid, well-designed, website but if you aren’t seeing any sales or conversions into actual customers then your website could use some work. One of the most common online marketing mistakes we see time and time again is a lack of compelling calls-to-action. A call-to-action is the one […]
December 15, 2015
five online marketing strategies

5 Simple Online Marketing Strategies You Can Implement Today

Online marketing can be a confusing topic. Just reading a single blog post or book can leave you with hundreds of strategies to implement. With all of this information buzzing around your head it can be difficult to get started with an actionable plan. Sometimes you need a simple place […]
October 26, 2015
content strategy jacksonvillecontent marketing jacksonville

How To Tell If Your Blog’s Audience Is Actually Engaged

Measuring the engagement levels of your audience is an incredibly important aspect of your content marketing strategy. Without tracking engagement levels you’ll have no way of knowing if what you’re doing is actually working. To refine your strategy you must measure certain metrics that will give you an in-depth understanding […]
October 8, 2015
C7 provides digital marketing jacksonville fl

5 Great Content Marketing Goals To Aim For

Content marketing is an overarching word that refers to any written content about your business. There are a lot of moving pieces to get right, and it can be difficult to see if you’re moving in the right direction. In this post we’re going to dive into five good goals to set […]
September 14, 2015
content marketing and seo

How SEO and Content Marketing Go Hand-In-Hand

A lot of people are confused about SEO and content marketing. Both of these fit together and can work to help get your business new leads. If your SEO and content marketing campaigns aren’t working together, then you’re doing your business a disservice. Instead, you should attempt to join them […]
August 6, 2015
content marketing jacksonville

3 Things You Need To Know About Your Content Marketing Efforts

If you’re doing business online, then you need to have a content marketing strategy. Content marketing should be part of your overall inbound marketing strategy to help generate new leads for your business. Content marketing can be trick to get right. In this post we’re going to address three common […]
July 15, 2015
web writing style

Is Your Writing Style Suitable For The Web?

The reading experience on the web is vastly different than say reading your favorite book, or even opening up the newspaper. The internet has changed how we read, and the content across your website needs to be in line with that. Otherwise you run the risk of your visitors never […]
July 9, 2015
list post

How To Write An Awesome List Post

If you’ve spent any time reading online, then I’m sure you’ve stumbled across a list post or two. They are extremely popular, and tend to get a lot of shares. Numbers are easier for us to track and remember and for that reason list posts tend to be very popular […]
July 7, 2015
jacksonville web writing

How To Choose The Best Format For Your Next Blog Post

When you’re trying to craft the right blog post to reach your ideal visitors you have a large number of hocks to make. You not only have to choose the right purpose for your post, but you have to choose the format that’s going to deliver your message in the […]
July 1, 2015
collaborative content creation

How To Best Use Collaborative Content Creation

Collaborative content creation has been a buzzword that’s been thrown around for a while, but a lot of companies still don’t know what it is, or how to use it properly. After all, content marketing takes a lot of work and there are a lot of moving pieces involved. In […]
June 29, 2015
fix your broken blog

5 Ways To Fix Your Broken Blog

If you’ve been blogging for any time at all, but haven’t been seeing any results for your business then it might be time to take a hard look at your blog and blogging strategy. Your blog may work fine from a technical perspective, and even look quite beautiful. But, if […]
May 22, 2015

What Is Content Syndication and Can It Be Useful?

Getting your content syndicated can be a useful strategy for increasing the lifetime and usefulness for each post you write. Some people create a post for their blog and promote it to their social media channels, and that’s all they do to promote the post. Successful content syndication takes this […]
May 18, 2015
seo jacksonville, jacksonville seo team, jacksonville fl search engine optimization

3 Writing Tips That Will Improve Your Website

Often, the writing on most web pages ends up being the weak link. If your copy, or content strategy is lacking your website won’t have the same impact it could have otherwise. Writing killer copy is an art form, but by following the steps below you’ll be on your way. […]
April 30, 2015
guest blogging for seo

Are You Using The Right Content Platform?

Most of us are literally drowning in content. We have Facebook, Twitter, blogs, television, radio. A endless stream of content to consume, think about, enjoy and share. Just as you like to consume content across a variety of different mediums, so does your audience. When you only focus on one […]
April 24, 2015
quality clients

Content Rules Of The Web You’re Probably Violating

A lot of companies start up a small blog just because they feel the pressure that they should. Instead of building out a robust content strategy that actually aligns with your business you begin creating content without an overarching strategy in mind. This is fine in the beginning. But, if […]
March 31, 2015
content marketing and seo

How To Use Storytelling Strategies To Increase The Effectiveness Of Your Marketing

If you’re like most of us, then you have a smaller marketing budget than you originally hoped for. Of course, you’d love to have the budget of a large company like Apple, or Coca-Cola, but for most of us this is far from reality. Luckily, with a little creativity we […]
March 23, 2015
C7 provides digital marketing jacksonville fl

5 Copywriting Tips To Help Boost Website Conversions

When it comes down to increasing conversions one of the most important elements of your page to master is the web copy. Your words play a crucial role in interacting with your visitors throughout every part of the sales process. When web copy is poor you can tell. It doesn’t […]
March 11, 2015
build a website

How To Craft The Perfect Headline For Your Blog Post

Are your headlines actually capturing the attention of your readers? A great headline has the ability to make your audience stop in their tracks and read what you’ve written. Face it, your readers are as busy as ever and they don’t have time to read something that doesn’t instantly grab […]
February 17, 2015
increase conversion rate, website design jacksonville

How To Develop A Content Strategy That Works

If you’ve been online for any time at all then I’m sure you’re aware the benefits of having an effective content strategy. However, just because you know the benefits doesn’t mean you’re going to know how to construct an effective strategy from the ground up. After all, you’d hate to […]
January 22, 2015

Why You Need To Understand The Importance Of Inbound Marketing For Your Small Business

Inbound marketing is a powerful tool for your small business. When it comes to marketing there are two forms you’re probably aware of, inbound and outbound marketing. Each one is different, but inbound marketing has a slew of unique benefits that can help your business grow in new ways. In […]
January 12, 2015
quality clients

5 Storytelling Strategies To Create Blog Posts That Will Dazzle Your Readers

As humans we’re wired to tell and hear stories. We love good stories. By employing certain storytelling principles you’ll be on your way towards captivating readers with your business, instead of giving them the same old thing. You may think that you don’t know how to tell stories, or wrap […]
November 17, 2014
Mobile App Developers Jacksonville Florida

How To Build A Successful Content Marketing Strategy From The Ground Up

A lot of people have been asking us about the foundational work that goes on behind the scenes of an effective content marketing campaign. If you want to successfully use content marketing to grow your business both online and off there are a few steps you’re going to want to […]
October 3, 2014

How To Tell If Your Website’s Content Is Sinking Your Ship

There’s so much low-quality information out there on the web that by simply providing high quality information to your readers you’ll end up standing out from your competition. However, you may be in the boat where you believe you have strong content, but in reality your content is simply contributing […]
September 25, 2014

#Effective: How to build a solid hashtag campaign

Hashtags have become a part of everyday culture–and just like most elements of social media, they are now an essential part of operating an effective social media campaign for your business. In terms of social media, hashtags originated on Twitter. However, the concept is so elegant and simple that the […]
August 13, 2014

How To Ensure Your Content Works For Every Screen Size

The way your readers interact and consume your content is changing faster than any time in history. This has to do with the influx of smartphones, tablets, laptop and desktop screen size variations. If you desire a certain screen size as a consumer there’s a very good chance you can […]