Hashtags have become a part of everyday culture–and just like most elements of social media, they are now an essential part of operating an effective social media campaign for your business. In terms of social media, hashtags originated on Twitter. However, the concept is so elegant and simple that the hashtag concept has been adopted on a variety of additional platforms, including Instagram, Facebook, Flickr, and Vine.
Hashtags are a fast and easy way to aggregate information on a topic, and the concept allows your audience to engage with social media marketing campaigns. They can range from simple topics to very specific items. For example, someone who plays video games might tag a selfie on Instagram with the hashtag #gamer. Or, someone showing off an outfit might add the hashtag #ootd, shorthand for “outfit of the day.” Hashtags can also connect people who are interested in the same topic, so someone tweeting about politics might tag a post with #GunControl or #ClimateChange.
What does this mean for your business? Businesses may leverage hashtags by creating their own. A successful hashtag campaign can create brand awareness online for your company and also has the ability to “go viral”–exponentially increasing your visibility. Hashtags can be used to promote contests, events, or brand visibility.
As always, I hope this tidbit will help you to create a more compelling social marketing strategy. If you want to create amazing content that will help you increase your search engine presence then get in touch with C7 Creative today, your local Jacksonville search engine optimization experts.
by Calvin Bryant
Digital Marketing Geek