SOLUS. TAN HAPPY
Retail Store Branding
Tan Happy! The slogan says it all, or at least invites you to come and experience the fun.
Solus approached C7 with the task of developing a fresh new brand that had a positive, fun vibe for their chain of young, hip tanning salons.
After experimenting with many concepts and focus grouping the final few, C7 created a cool water blue and Caribbean purple theme with fun in the sun orange accents.
Our team tagged the new logo with a “tan happy” slogan to complete the laid back, island feel.
We weren’t done there. Next, our design team worked with Solus executives to pull the island fun into the physical space. This included our signature color palette, interior/exterior lighting, and decor. This spectacular retail space created an experience that invited the young and young at heart to soak up some rays.
This unified brand experience has been replicated in 7 locations and is “throwing no shade.”