CARLOS SANTANA SHOES
Video & Photography
Rock and Roll Hall of Famer, Face-melting Shoes
Legendary guitarist, Rock and Roll Hall of Famer, fashion icon. Carlos Santana wears many hats, literary and figuratively. But when it came to branding his new line of face-melting shoes, he needed help.
First, we created a visual identity that captured the essence of the Santana signature look. We then crafted a brand strategy that would pull that styling through all of his online and offline touch-points. The goal was to create a unified brand experience.
Next, we created an e-commerce website that optimized the user experience while still being true to Carlos’ face-melting style. We then captured that same spirit in the design of his shoe packaging, creating a package that’s all business on the outside and all party-like-rock-star on the inside. Lastly, we used photo shoots, video shoots, and social media content to bring the brand’s motto to life: “Every step in your life can lead to inner freedom.”