GETTING INTO COLLEGE
Strategy & Consulting
Getting Into College is a national organization that works with students striving to get accepted into leading schools. They needed a fresh brand, web presence and other media assets to grow their company and guide students through their process.
We started by meeting with the GIC team and capturing their vision for the brand. Our creative team began a series of logo concepts which eventually lead to a color palette and design that the client loved.
Next, our web team defined the user journey of the students and GIC admin staff who be engagin with the website. There were two distinct user stories that involved a lot of discussion and detail.
The GIC website was not only a marketing platform but also included an onboarding and management piece. Getting this right was critical to the success of the project.
We carefully wireframed the website and all the user stories with pain staking detail. Once complete, the final touch was applying the brand styling, connecting the api’s and media assets to the site structure, and the site was ready to launch. Getting this site live felt like graduation day for all involved. What a fun project.