Ziffy Smiles had a winning concept and business model but needed some C7 love in naming their company, branding and website design and development. The client wanted a happy and upbeat brand personality that countered the “dental fear” some people feel. They also wanted to create a welcoming user experience for those seeking a lower cost solution to their high quality products.
SOLUTION:
We gave Ziffy their sparkling new name, easy to remember and spell. Next, we focused on the website experience and ecommerce solution. We experimented with several “cool colors” like greens and blues and selected the current “happy blue.” For ecommerce we decided that Woo-commerce would provide the best value and performance for our clients small but important product line.
C7’s developers then integrated the payment processing solution, products and back-end integrations required to make Ziffy Smiles come alive. Finally, we polished off the site with a selection of images that kept that positive vibe alive while still communicating the purpose and function of the products for sale. Now everyone is smiling!
CLIENT APPLAUSE
“We are very happy with the website C7 created for our new brand. Their team was extremely responsive and delivered exactly what they promised, and maybe a little bit more. They were a great team to work with.”
