HONEY LAKE RESORT
Destination Weddings With Rustic Southern Charm
“Southern charm” destination weddings are all the rage these days and no one does it better than Honey Lake Resort in Florida. They had an amazing property but lacked the branding, website and video to capture the magic they wanted to promote. HLR approached C7 to work with them in positioning their brand and take advantage of this lucrative market.
C7 worked with the HLR team to identify where they felt the brand needed to be and the target audience that was their sweet spot. Our creative team developed several branding concepts and after a few iterations in design, HLR selected the final logo, colors and styling. Next, we worked on crafting the website UX/UI, recorded video content and coded the web-based booking application. HLR gave us valuable feedback throughout the process. Together, we finalized the shiny new web platform and launched. Over the next few months we saddled up the horses with an aggressive digital marketing campaign. We partnered with the Knot wedding magazine and after some sweet tea and polite conversation, all agreed, it was a success full of old fashion southern charm.
“Going into this initiative was a large undertaking of time and resources. We are pleased with the work C7 Creative did and are glad we selected them as our marketing partner.”
Honey Lake Resort