KNOW IT ALL
The concept for Know-It-All had no previous branding or technology in play. It was a new business idea which the founders brought to C7 to help with the next steps in their app journey. They needed a full branding package, app UI/UX and development.
The Know-it-all branding was a simple play on the brain and idea light bulb. Colors were fun and playful, keeping with trending color palettes. Also important, the logo is easily recognizable when viewed at thumbnail size so users can quickly locate it on their phones.
Know-it-all the app is a fun mobile app that is focused on image recognition and identity. From their mobile device, the user takes a digital photo of an object using their phone, which is then run through an algorithm and specialty AI tools. The identified image is then presented to the user with helpful information about that objects location, purpose and function.