When trying to grow your business it can be seductive to always go for more clients. A full client roster means your business is thriving and your idea has been verified. However, a large client roster can sometimes be disadvantageous.
The ultimate goal of your business shouldn’t be to have the largest client roster, but instead the most quality client roster. Every client shouldn’t be a fit for your business. In this post we’re going to show you why having more clients isn’t always the best idea for your business.
Companies that have larger client bases tend to offer a wide range of services, instead of being able to focus and truly master a few services. By scattering your attention you can actually end up offering less value to your customers over time.
By focusing on just a few different services you’ll be able to build up expires into those areas much faster. As a result, you can actually end up making more money in the long-run by charging more and having less clients.
By working with a niche clientele this forces you to become an expert in solving their problems. You’ll be able to know their problems on an intimate level. and create better offerings and services for your customers.
You can build up authority much faster in a smaller niche. Once you’ve taken the time to build up authority in a small area it’s much easier to branch out into larger areas of expertise.
Relationships are everything when it comes to doing business. By having a smaller client base you’re forced to build deeper relationships over time. Instead of having your attention scattered all over the place, you can direct this towards a few clients you love to work with.
Relationships are crucial, especially if you’re a young company.
Best of all, by developing deep relationships with your current customers you’ll start to build word of mouth marketing and customer referrals. This means you’ll have to spend less money marketing.
Having a large client base can be stressful. Instead of focusing on providing the best service possible your attention is divided between too many projects at once. This will only result in lower quality work.
By focusing on quality over quantity you’ll be able to consistently deliver more value to your clients. This is a long-term strategy that will pay off handsomely for your business.
If you’re interested in a client acquisition strategy that will actually work to generate high-quality leads for your company, then get in touch with our creative team today.