DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014
We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
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September 29, 2017
Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
September 29, 2016
Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
July 8, 2016
As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
March 9, 2016
Rebranding a company can be a tough process. You want to overhaul your entire brand and give your customers something fresh and unique, but you’d hate to alienate your existing customer base in the process. Even incredibly large brands undergo massive redesigns and rebrands, so you’re not alone in having […]
February 17, 2016
So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
August 4, 2015
Are you having trouble standing out in a sea of competition? Competition in a market can be a good thing. It means being are willing to buy what you’re selling, and there’s a slew of hungry customers to choose from. However, if you’re finding competition to fierce in your chosen […]
May 12, 2015
Brand alignment means that you’ll have a consistent face across all of your digital accounts, including social media. Without having these platforms in alignment you’ll look inconsistent, and it can actually start to erode your trust in the eyes of your visitors. The type of content you’re going to be […]
February 11, 2015
Only brands that have meaning will survive in the long run. If your company exists solely for profit at the expense of your customers you’re going to have a hard time keeping your business running the long run. As the web becomes more crowded there will continue to be a […]
January 8, 2015
Having a deep understanding of your customer will always be of benefit to your business. There are a variety of means to do this, however, one of the most effective we’ve seen is generating online surveys for your customers to answer honestly. The only other method we’ve seen that’s also […]
