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DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
April 14, 2020
Most people would like to think that they have good visual taste. While this may be true, and while you may have a vision of what you want your website or graphic design project to look like, you may lack the technical and visual ability to bring your vision to […]
March 23, 2020
Every business that wants to take their digital marketing to the next level needs to partner with a high-quality advertising agency in Jacksonville. While it requires an investment to establish such a partnership, the benefits that come from working with professionals are unquantifiable. In fact, there are many benefits that […]
March 18, 2020
Whether you are starting out with mobile app development or building a business website for the first time (or 5th time :), it is important to master SEO to get the digital exposure your brand must have to compete effectively. Heading to the top of the first page with your […]
February 27, 2020
Marketing is a crucial component of your business strategy and failing to take it seriously will leave you lagging behind your competitors. Despite its importance, many business owners either do not take it seriously or are not able to create engaging and effective marketing content on their own. When this […]
February 20, 2020
Video production and marketing working together is not just the way of the future, it's how effective marketers operate now. As a format that is easy to digest and welcomed by your audience, video will boost your digital presence and provide you with an easy way to stay engaged. In […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
March 12, 2019
As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 26, 2019
Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
February 11, 2019
If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content. Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you […]
February 7, 2019
With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring to dynamic. Let C7 Creative.com show you how. 904.993.0301
February 3, 2019
The only way to ensure that your digital marketing campaigns are actually working is to track and measure your results. After all, there’s no point in consistently taking action if you’re not taking the right kind of action. Sure, checking your analytics data is important. But, if you don’t know […]
January 26, 2019
As a local business owner, there are actually multiple ways you can show up in the Google search results. Each approach will take a different strategy and approach, but if you’re serious about dominating local search, then you’ll want to rank across all three. Below we illuminate what each of […]
January 19, 2019
There are probably hundreds of different approaches you can take to get your local business more customers. Depending upon your market some methods will work better than others. When you’re getting started trying to generate more leads online for your local business it can be helpful to cast a wide […]
December 15, 2018
Managing your social media presence effectively can be a lot of work. With so many different platforms, and strategies, and elements to track it can get overwhelming very quickly. However, with social media, you don’t have to do everything. Like most things regarding your business, there are certain activities that’ll […]
December 7, 2018
Just because you’ve written a blog post, published, and promoted it doesn’t mean that’s it’s done forever. Your older blog content can still be very valuable, both to your readers and to your business. This is doubly true if you have older posts that are still sending your website plenty […]
November 28, 2018
You don’t have to be an incredible writer to produce content your audience loves. In fact, producing epic content relies more on providing them with value than the exact words you use to do it. If you think your content could be improved, or you’re just looking for ways to […]
November 24, 2018
When it comes to rankings most people try to aim for the number one spot. After all, the number one spot in Google is still very coveted real estate. However, there’s a new kid on the block that might even be more valuable, #0. You’ve probably seen this little box […]
November 17, 2017
Succeeding with digital marketing requires excelling across multiple domains. You can’t just blog a few times a month, or schedule a few tweets, and call it good. Yes, it would be beautiful if it really were that simple. But sadly that’s quite far from reality. For your digital marketing strategy […]
November 10, 2017
Most people don’t even think twice about their contact page. They throw up a simple contact form and call it a day. But, your contact form is a valuable page on your site and it demands more attention than just a few minutes. If your traffic levels are really low, […]
October 27, 2017
As a local business owner, you know how valuable a rock-solid digital marketing strategy can be for your business. However, it can get difficult to maintain consistency over the long-run. Especially, when you run out of ideas to keep your campaigns moving forward. Below we offer five creative ideas you […]
October 20, 2017
Your home page is one of the most popular and important pages on your website. If you’re a local service based business, then your home page will be listed in local listings and rank across relevant local keywords. When a user lands on your site you want to grab their […]
October 6, 2017
As a small business, the strength of your digital marketing strategy can make or break your business. Spend too much time pursuing the wrong strategies and you won’t get the right results to actually help your business grow. We’ve seen this too many times to count. There are multiple methods […]
September 29, 2017
Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
August 25, 2017
Organic search engine traffic can be one of the most valuable forms of traffic for your business. However, pulling off SEO the right way can be tough. There are multiple elements that need to be in place for your SEO strategy to be successful. Even forgetting a single element can […]
August 17, 2017
Coming up with content ideas for your business’s blog can be tough. Creating the wrong kind of content and you won’t be impressing your visitors or helping your business. But, with the right kind of content, you can both educate your readers and position yourself as an authority. What kind […]
August 10, 2017
One of the latest features that a ton of different social media networks have started to add is the ability to livestream videos. This style of video is very relaxed and natural and enables you to connect with your customers, or followers, in an entirely new way. Whether you’ve live […]
August 2, 2017
Writing for the web is different than any other format. For that reason it’s important you adhere to a set of guidelines that will make your work that much more readable. Failing to use the guidelines below will only result in a blog post that does nothing for your business. […]
July 27, 2017
A lot of business owners are running marketing campaigns to send traffic to their sites, but their sites aren’t ready to receive that traffic. Without focusing on user experience you’re wasting the traffic you’re already getting and can end up wasting money and time. Below we highlight why user experience […]
July 19, 2017
If you have a business that has a physical location, then you need to start taking local reviews seriously. The quality of your local reviews will help to build your reputation and help people decide whether or not they actually want to work with you. Local reviews are a huge […]
July 12, 2017
A lot of business owners believe that guest blogging is all about SEO. However, that isn’t the case. There are some built in SEO benefits, but that shouldn’t be the sole reason that SEO is a part of your overall marketing strategy. Initially, guest posting began as a way for […]
June 21, 2017
You’ve probably had the experience of trying to read a website on your smartphone and when you click a link you’re taken to a near unreadable page. This little thing totally ruins the user experience and will kill any sales you’re trying to generate. More and more users are using […]
June 15, 2017
In order to succeed with social media, you’re going to need a solid strategy behind you. Just posting randomly, or whenever you have the time, won’t help you achieve your business goals. If you’ve been looking for a way to build a social media strategy that’ll help define your direction, […]
June 8, 2017
Social media can be a very powerful tool in your arsenal. But, what can you do when no one seems to be interacting with your posts? An effective social media strategy can help you drive leads, send traffic back to your site, and build a deeper relationship with your followers. […]
May 24, 2017
Did you know that YouTube is the second largest search engine in the world? Now, you might not think that your audience is hanging out on YouTube, but with an audience that large, you might want to check your opinion. Now, creating content for YouTube is going to be a […]
May 17, 2017
Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business. Instead of using a single growth hack to grow your business we’ve found it most effective to […]
May 10, 2017
Maybe you’ve published a post you thought should get more traction. But, when you check the stats less than a dozen people have shared the post. What’s going on? Shouldn’t there be more people actively sharing your content? Even if you’re creating solid content there are still a number of […]
May 3, 2017
If you’re trying to rank in the search engines, then your onsite and offsite SEO need to be working together. Doing things like creating stellar content, including your keyword in your headline, and optimizing your URL are all aspects of good onsite SEO. Still, there’s a lot more that you […]
April 26, 2017
Building trust with your website is one of the most important things you can do for your business. A website without certain trust factors in place won’t do much to convince people to actually work with you. You can say certain things about your business and work, but will anyone […]
April 19, 2017
If you follow SEO at all, then you might have heard something about Google’s Fred update. This update hasn’t been confirmed by Google…yet, but some websites have already felt the impact. Sites that have been creating poor quality content, or have been focusing on optimizing their sites for ad revenue […]
April 13, 2017
Website designs are constantly evolving. Now, this doesn’t mean you need to redesign your website every single year in order to keep up. But, it’s a good idea to be aware of these trends, so you can ensure that your website isn’t falling too far out of date. The best […]
April 7, 2017
As a small business owner you have a lot on your plate. Beyond taking care of the day to day operations of your business, as well as growth, you need to keep tabs on your online marketing strategy as well. Due to the time constraint it’s easy to let blogging […]
March 28, 2017
When you’re creating content for your business you want to ensure you get the most traction possible. There’s no point in creating content that doesn’t support your business, or delight your readers. However, a lot of business owners aren’t sure about what kind of content they should be creating. So, […]
March 24, 2017
Every business needs a website. It’s 2017, time to get with the program. Even if you think a website isn’t necessary you might be surprised at the number of people online currently searching for a business like yours. Put simply, if you don’t have a website, or have one that’s outdated, […]
March 17, 2017
Customer referrals are as good as gold. However, we’re surprised how many companies don’t take advantage of this. There’s no better salesperson than a satisfied customer. If you find yourself constantly having to drum up new leads for your business, then maybe it’s time to incorporate referrals into your marketing […]
March 10, 2017
Doing keyword research is an important aspect of your content marketing strategy. Being able to find and utilize the “right” keywords can make a difference between a successful and unsuccessful campaign. But, how do you find the right keywords? Even if you’re utilizing keyword tools to uncover keywords related to […]
March 3, 2017
On most websites that about page doesn’t get more than a seconds thought. It’s deemed as a necessary page to have on your website, but rarely is it used to its full potential. Your about page can be an incredible way to establish rapport with your readers, and give them […]
February 22, 2017
Face it, creating authoritative content that helps to grow your business can be a lot of work. You know you need to constantly be creating high-value content, but what happens when you hit a wall? Well, there’s a style of content called an ”expert roundup” that a ton of business […]
February 17, 2017
5 Ways Your Local Business Can Generate More Traffic As a local business you need to have a digital marketing strategy that helps you get new leads. More and more customers are turning to the web to do their research, before they make a decision. Today, having a website is […]
February 10, 2017
5 Local SEO Mistakes that Could Be Costing You Business If you run a local business, then getting leads via your website can be incredibly important. However, local SEO requires much more than just throwing up a website and calling it a day. Local SEO isn’t difficult, but it does […]
February 3, 2017
Creating new and helpful content is extremely important for your business, but sometimes you don’t have the time or energy to whip up anything new. When this happens you can actually draw upon older content to create something fresh and unique. Just because something is old doesn’t mean it’s not […]
January 20, 2017
What Are Business Directories and How Can They Benefit Local SEO? Is this the year you’re finally going to start taking local rankings seriously? If you want to rank your site in the local search results, then you’re going to need a solid local SEO strategy. To successfully rank there […]
January 13, 2017
How to Improve Your Online Presence One of the keys to the growth of your business is going to be getting found online. However, it’s not as simple as it sounds. Of course, if you’re in a relatively small space it’s going to be much easier to get found. But, […]
January 4, 2017
5 Ways You Can Improve Your Blog in 2017 Now that 2017 started a few days ago, it’s time to look at how we can improve our company blogs moving forward into this new year. What will this new year bring for your blog and your business? Below we offer […]
December 29, 2016
We’re all looking for ways we can enhance our brands and better communicate our message to our fans and followers. By using certain storytelling principles we can truly unlock the power of our brand and connect with our customers on a whole new level. Creating stories around the philosophy of […]
December 23, 2016
Lucky for your business, there are multiple ways to get ranked in Google. You don’t have to rank in the number one spot for your chosen keyword for your business to be successful. There are many ways you can rank your business in Google that don’t require you to hold […]
December 16, 2016
How to Come Up With Killer Ideas for Your Company Blog It’s happened to all of us. Staring at the blinking the cursor, hoping the lightening strike of inspiration will bestow us with an epic blog post idea. Still, we sit and the inspiration never comes. It can be incredibly […]
December 9, 2016
Face it, if you want your business to not only survive, but thrive, you need to be constantly drumming up new leads. But, lead generation can be tough, especially if you don’t have a full-time marketer on your team. Still, you can generate leads without too much additional work. After […]
December 2, 2016
If you’re a local business trying to get traffic, then ranking on the first page of Google is a must. Sadly, a lot of local business owners don’t spend the necessary time optimizing their Google listing. Ranking high in the local search results can mean the difference between thriving as […]
November 25, 2016
If you have a WordPress site, there are literally thousands of plugins you can choose from. You’re probably already familiar with the overwhelm in making a plugin choice. But, not all plugins are created equal. Some plugins will do nothing more than make your site bloated and slow. While, others […]
November 16, 2016
WordPress is one of the best content management systems for your small business. Our team is a huge fan of WordPress, it’s no secret. Still, we find a lot of business owners come to us with preconceived ideas of what platforms they should be using. But, after years in the […]
November 11, 2016
As a business owner you have a lot on your plate. But, if your business depends upon your website for any leads at all, then SEO is something worth focusing on. Luckily, there are a variety of things you can do to bolster your SEO efforts, and best of all, […]
November 3, 2016
Imagine logging into your website after a busy workday, only to find out it’s been hacked. Now, on top of already being exhausted you have a broken website to deal with. Getting your website hacked can end up being a pretty traumatic experience. Precious customer data can be stolen. Your […]
October 28, 2016
Today it seems like every business is using social media, or at least has the feeling they need to be on social media to connect with their customers. However, not just any strategy will do. You need to have a strategy that aligns with your business goals. Unfortunately, a lot of […]
October 21, 2016
Do you know what your customers actually want from your website? Most business owners don’t know what their customers are actually looking for and they end up creating a website based upon pure guesswork. Sure, you might get some results, but your website sure won’t reach its potential. As a […]
October 7, 2016
You probably started blogging, because you knew it could be beneficial for your business and bottom-line. Business who blog consistently attract more customers than those who don’t, but you’re probably looking for ways you can turn up conversions a notch. However, just because you’re getting more traffic to your blog, […]
September 29, 2016
Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
September 22, 2016
We all know you started a blog for your business to get more leads, traffic, to showcase your expertise, or for numerous other reasons. However, it’s all too easy to make mistakes with your blog that could be turning off your visitors, forever. Below we highlight five avoidable mistakes that […]
September 15, 2016
Social media is one medium that seems to constantly be shifting across the digital landscape. This year we’ve already seen the shift in Instagram’s news feed algorithm and Snapchat shaking up the digital advertising space, but there’s still a few months left in the year, and we have some thoughts […]
September 8, 2016
When you first began blogging for your business you probably had a variety of motivations. But, I’m sure one of those motivations was to get more traffic back to your website. Optimizing your site and the content you create is a great way to do that. But, when you’re first […]
September 1, 2016
We know you already put a ton of work into each and every post you write. But, what if there was something small that was holding back the success of your posts? Creating well-written content that engages your readers is incredibly important, but it’s of no use if they don’t […]
August 18, 2016
Not all of us have a large advertising budget we can work with to help drive traffic to our sites. In some cases we might not have any advertising budget at all. But, don’t worry you can still maximize the amount of traffic coming back to your website without spending […]
August 12, 2016
Social media can be a very powerful way to grow your business. However, if you’re spending too much time posting and sharing on social media, then you won’t be able to work on the other aspects of your business. Which brings us to the power of social media automation. Today […]
August 3, 2016
How to Create Evergreen Content for Your Company Blog Finding the right mix of compelling newsworthy content and long-term content that’ll be valuable for the distant future can be tough. However, for your content strategy to be successful you need your content to provide value in any way you possibly […]
July 28, 2016
Twitter can be a great way to build brand recognition and offer another way to connect with your followers. Twitter has a very large user base of over 300 million people, so you’re almost guaranteed to be able to find a segment of your ideal audience using this platform. Plus, Twitter […]
July 21, 2016
As a business owner you get the most value from your blog when you product content on an ongoing basis. Even once is week is enough for some niches. Sadly, creating content always seemed to get pushed down to the bottom of list. When you aren’t seeing any instant results […]
July 14, 2016
If you’ve spent any time at all outside recently, then you’ve probably come across a strange phenomenon. Everyone seems to be staring at their phones! A lot of us are probably buried in our phones on a daily basis, but even this seems a little extreme. Well, if you weren’t […]
July 8, 2016
As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
June 23, 2016
SEO can take a lot of work, but it can also be one of the most valuable things you do for your website and small business. Having a solid SEO strategy in place will help to bring your business a steady supply of new leads, all while growing your authority […]
June 17, 2016
When you’re trying to consistently create content for your small business it can be easy to come up against a wall. It’s easy to create content that no one cares about. But, what if you’re looking to go beyond this and actually create something worth reading? Well…that’s going to take […]
June 9, 2016
Of course you want your business to be successful, but what if you could actually become a leader in your space? What if you could wake up in the morning with an email inbox filled with thank you notes referencing your latest blog post? This doesn’t have to be a […]
June 2, 2016
There are dozens of website frameworks you can use to get your website up and running. Talk to a few people and chances are high that they’re running their sites on entirely different platforms. However, we believe one content management system truly shines above the rest. What is it? Drumroll […]
May 26, 2016
Keyword research is usually only thought of as being important in relation to your SEO efforts. However, the content you create needs to be in alignment with your search engine optimization strategy, if you actually want your website to rank. Like we mentioned before, your SEO efforts and content strategy […]
May 18, 2016
To ensure your business thrives today you need a website. But, it’s not enough to have just any website. You need a website that wows your visitors and turns them into lifelong fans. However, building a great website doesn’t necessarily mean your website needs to be flashy. At the core, […]
May 11, 2016
Social media is constantly evolving. With new platforms springing up almost on a daily basis, and current platforms undergoing algorithm updates it can be difficult to keep up. However, regardless of all of these changes that continue to arise one thing remains a constant—the design of your social media profiles. It’s […]
May 5, 2016
Mobile traffic is only increasing. The amount of people who use their phones to access the web is growing by the day. There are also projects like Google AMP, which exist in order to optimize mobile traffic. You can already see that Google is putting a ton of energy into […]
April 27, 2016
Have you been wondering why content marketing seems to be the magic bullet for some companies, but it barely even pays for itself when you do it? In order to have a successful content marketing campaign you need to align your content creation efforts with your business goals. Creating great […]
April 20, 2016
If you’re a business owner that maintains your company blog in order to attract new leads and build client relationships, then you know how difficult it is to consistently create high-quality content. Even producing a single blog a week seems to fall to the bottom of your agenda. In fact, […]
April 14, 2016
If you’ve been holding out to make the switch to a mobile friendly site, then you might be running out of time. If your site relies on the power of Google for any fraction of your traffic, then it’s a good idea to make the switch sooner rather than later. […]
April 5, 2016
If you’re involved in the digital marketing space it’s important you have a pulse on what trends are going to continue to dominate the market well into the future. Without constantly looking forward it’s easy to get caught up focusing your energy on outdated strategies that aren’t actually moving your business […]
March 24, 2016
If you want to compete in today’s competitive marketplace, then you need a website that loads fast. Since everything moves so quickly on the internet your new visitors are accustomed to fast loading speeds. A slow loading website will send your visitors search for the back button. Google also values […]
March 17, 2016
SEO is always constantly changing and evolving. If your business relies on the search engines for any level of traffic and business, then it’s important to have a pulse on what’s currently happening in the space. However, with all of the moving pieces it can be difficult to actually see […]
March 9, 2016
Rebranding a company can be a tough process. You want to overhaul your entire brand and give your customers something fresh and unique, but you’d hate to alienate your existing customer base in the process. Even incredibly large brands undergo massive redesigns and rebrands, so you’re not alone in having […]
March 2, 2016
Trying to convert actual cold traffic into email subscribers can be incredibly difficult. Especially, if you’re just sending these leads to the homepage of your website. In order to increase your chances of turning the one-time visitors into email subscribers, you need to create a landing page that actually works. […]
February 17, 2016
So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
February 10, 2016
You might have a solid, well-designed, website but if you aren’t seeing any sales or conversions into actual customers then your website could use some work. One of the most common online marketing mistakes we see time and time again is a lack of compelling calls-to-action. A call-to-action is the one […]
February 4, 2016
In today’s business climate your website can be an incredibly powerful tool for your business. Your website has the ability to sell to your customers 24/7 — no salesman has that kind of power. However, the web moves at an incredibly rapid pace and your website can become outdated rather […]
January 27, 2016
Maybe you know you need to be growing your search engine rankings, but don’t know where to start? Or, you don’t currently have the cash on hand to invest in an SEO firm to handle your rankings? Wherever your business is at, we want to help you get started with […]
January 20, 2016
When you’re implementing any number of digital marketing strategies to grow your business nothing is more effective than converting your traffic into email subscribers. Of course, building an email list won’t make sense for every single niche out there. But, it is an effective ways to create a more intimate […]
January 14, 2016
Just about every online business utilizes social media as a part of their digital marketing strategy. Some strategies work, but a lot either use outdated methods, or have no actual strategy at all. Creating a strong social media presence that’s actually beneficial to your business does take a lot of […]
January 7, 2016
When it comes to digital marketing there are multiple strategies you’re going to need to employ in order to have an effective approach to the online space. It’s no longer enough to simply be in one space. You need to effectively be in multiple places at once. But, don’t let […]
December 29, 2015
A lot of business owners throw up a simple website, just because they feel like they should have a web presence. But, building a website without any goal or long-term plan can actually do more damage to your business. Imagine if you were searching for a local business and came […]
December 22, 2015
Your company’s culture is an extremely important aspect of your business, for both your employees and your customers. Your culture extends from how you perceive your business, throughout every interaction you have, whether it’s internal or external. A lot of companies simply do “business as usual” and don’t leave a […]
December 15, 2015
Online marketing can be a confusing topic. Just reading a single blog post or book can leave you with hundreds of strategies to implement. With all of this information buzzing around your head it can be difficult to get started with an actionable plan. Sometimes you need a simple place […]
December 10, 2015
Your customer’s journey is the process from initial first contact all the way up through the sale, and becoming a (hopefully) long-term customer. A deep understanding of this process enables you to market better to your customers and be more empathetic towards wherever they may be on your journey’s timeline. […]
November 30, 2015
By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages […]
November 27, 2015
As a small business owner it’s important that you track the right data to help your company improve. But, there are so many metrics to track how can you choose the right ones? Keeping track of too much data will be overwhelming and won’t give you any useful information. Below […]
November 24, 2015
Content marketing seems to be all the rage these days across the online landscape. However, with every company now executing a content strategy it can be hard to tell if your efforts are actually paying off. It used to be enough to publish a blog, and call it day, but […]
November 19, 2015
Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
November 18, 2015
The Right Way to Link Bait Let’s get to it right away: for a successful Facebook ad, you need three things. Great imagery, great copy, great ideas. Just having these three won’t guarantee success, but just like any other broadcast ad, a good to great one will raise awareness and drive […]
November 17, 2015
If you’ve been experiencing a lot of traffic, but aren’t seeing any of this traffic turn into subscribers, or new customers, then you probably have a very low conversion rate. If you don’t take care of the necessary onsite optimization, then you’re letting that valuable traffic you’ve worked so hard […]
November 5, 2015
If you’re sending a lot of new traffic to your website though different marketing methods, then you need to ensure your website is working properly. Too many websites are poorly optimized, and end up letting a lot of traffic slip through the cracks. In this post we’re going to give […]
November 3, 2015
As a small business owner you know how valuable having a presence on local reviews sites can be. Most buyers and potential customers tend to check review sites before moving forward with their purchases. This means a tiny negative review can have a negative impact for your business. Below we […]
October 28, 2015
Local SEO can be incredibly confusing. Especially, if you’re planning on doing it yourself. There’s so much conflicting advice you could actually end up doing more harm than good. How do you easily get people to find your local business? How do you connect with people in your local community […]
October 22, 2015
With the amount of information available online today it can be overwhelming to figure out the best place to start your online marketing strategy. There is all kinds of conflicting advice for small business owners. Worst of all, a lot of this advice hasn’t even been tested. In this post […]
October 15, 2015
As a small business owner you know the importance of having an effective social media strategy. Social media can be a huge time sink, but only if you’re spending too much time on your social media accounts without a strategy. In this post we’re going to cover five social media […]
October 13, 2015
If you’re trying to grow your small business rankings, then you know how important it is to ensure you’re attracting the right kind of high quality links. Having high quality local links is one of the best ways to boost your SEO. Links are one of the more difficult parts […]
October 8, 2015
Content marketing is an overarching word that refers to any written content about your business. There are a lot of moving pieces to get right, and it can be difficult to see if you’re moving in the right direction. In this post we’re going to dive into five good goals to set […]
October 6, 2015
A lot of companies outsource certain aspects of their business, but did you know it’s possible to outsource your marketing as well? This can be a scary thought, as marketing can make up a huge chunk of your business. Your online brand and online marketing includes things like, social media, […]
October 1, 2015
Once you have your onsite SEO taken care of it’s time to start looking for ways to boost your SEO strategy by building inbound links. The best way to do this is by sourcing links from high-quality sources. However, finding the right kind of links to boost your local SEO […]
September 29, 2015
Headlines are important. In fact, they might be one of the most important aspects of your online business strategy. That might seem a little extreme, but let me tell you why it’s not. Your headlines are the main element that actually compels your visitors to click, and read more of […]
September 24, 2015
If your website receives a solid amount of traffic, but you aren’t seeing any of this traffic convert into new leads, then there could be a problem with your web copy. Your web copy should be one of the first elements you look to fix, when you have low conversion […]
September 22, 2015
How Guest Blogging Can Be Used For SEO Success Guest blogging is an incredibly powerful tool for your business. In fact, it’s one of the best tools available for building backlinks and sending relevant traffic back to your website. Recently, Google issued a statement that effectively said guest blogging is […]
September 18, 2015
Keeping track of your SEO efforts can be incredibly time intensive. Luckily, there are a variety of tools that can help you keep track of what is and isn’t working. In the world of SEO data truly is everything. Without tracking what you’re doing you’ll have no way of knowing […]
September 16, 2015
SEO is a very complex process, but you can actually improve your SEO by implementing simple SEO practices into regular business operations. But, how do you start? If you’re just getting started with your search engine rankings, then this can be a confusing concept. However, the following principles will enable […]
September 14, 2015
A lot of people are confused about SEO and content marketing. Both of these fit together and can work to help get your business new leads. If your SEO and content marketing campaigns aren’t working together, then you’re doing your business a disservice. Instead, you should attempt to join them […]
September 10, 2015
When it comes to 5G there’s a lot to look forward too. However, with any new technology there’s also going to be some downsides that come with. 5G is set to roll out towards the end of this decade, but as we learned earlier there are a few companies carrying […]
September 8, 2015
Welcome to part three in our series diving into the revolutionary new technology of 5G. Now that you’re equipped with a more technical foundation of 5G, and the current advances taking place it’s time to dive into the benefits this technology is going to bring into your life. Fast internet […]
September 3, 2015
Welcome to part two of our series on the new upcoming 5G technology. Currently, 5G is more of an idea than an actual technology as the standards haven’t been fully set. However, a lot of companies are pushing forward with these broad specifications to unleash the potentials of this new […]
September 1, 2015
The race is on to develop 5G, which is the 5th generation mobile network. Although it’s an upgraded version of 3G and 4G it’s going to be a very different network from its predecessors. If you have no idea what we’re talking about, then keep reading. We’ve only gotten the […]
August 27, 2015
When it comes to SEO there’s a lot to think about, and execute on, if you want to see your site rise in the rankings. Technical SEO elements can be very confusing, and lead to added stress. However, there are a few search engine optimization techniques you can do yourself. […]
August 25, 2015
Twitter can be a very valuable tool for growing your online audience and overall reach. Most people follow at least a few brands, and end up buying from at least one of those brands over the long-term. Thus, building up a brand presence across Twitter can be very valuable for […]
August 20, 2015
Digital clutter affects our lives in the same way physical clutter does. It leaves you feeling distracted, overwhelmed and overburdened. Physical clutter is an easier problem to tackle as you can see the clutter piling up in front of you. Digital clutter, including email inbox clutter affects our lives in […]
August 18, 2015
Facebook is an incredibly powerful tool that help to build your brand. Facebook is a great network to help share stories that will spread to increase brand awareness. Below we’ll touch on a few actionable strategies you can use to grow your company’s presence through the power of storytelling via […]
August 14, 2015
How do you know which social media network is going to be the best fit for your product or service? It can be an incredibly confusing process to try and select the best social media network for you needs. You can avoid being overwhelmed and maximize your results by choosing […]
August 12, 2015
Facebook is a great platform to reach and connect with your current customers, and attract new prospects. If you’re not getting the level of engagement you’ve been looking for across Facebook, then there’s probably an issue with your current strategy. You know that social media can bring you new leads. […]
August 10, 2015
When trying to grow your business it can be seductive to always go for more clients. A full client roster means your business is thriving and your idea has been verified. However, a large client roster can sometimes be disadvantageous. The ultimate goal of your business shouldn’t be to have […]
August 6, 2015
If you’re doing business online, then you need to have a content marketing strategy. Content marketing should be part of your overall inbound marketing strategy to help generate new leads for your business. Content marketing can be trick to get right. In this post we’re going to address three common […]
August 4, 2015
Are you having trouble standing out in a sea of competition? Competition in a market can be a good thing. It means being are willing to buy what you’re selling, and there’s a slew of hungry customers to choose from. However, if you’re finding competition to fierce in your chosen […]
July 30, 2015
As a local business owner online reviews mean a lot to your business and its rankings in the search engines. However, how do you get those pesky reviews? And how can you ensure they’re mostly positive? A negative review can actually do a lot of damage, so these will want […]
July 28, 2015
If you want to build your personal brand, then having a solid social media strategy can go a long way towards solidifying your brand. There are multiple reasons to build your personal brand. maybe you’re looking to start a business of your own, or you’re trying to build you own […]
July 23, 2015
The mobile revolution is upon us. Now it’s up to you to ensure you don’t miss the boat. Mobile searches are now surpassing those across the desktop. However, most business owners aren’t taking advantage of this. By getting ahead of your competition now, you’ll put your business in a good […]
July 21, 2015
As a local company you can benefit greatly from increased rankings in the search engines. More customers than ever before are turning to local search to find the businesses before they visit in person. If you don’t have a local search engine presence, then you could be missing out on […]
July 17, 2015
A lot of small business owners overlook the importance of their navigation bar. After all, it’s a very simple element of your website that most people give little thought too. However, this can be a big mistake as your navigation bar communicates more about your website and business than you […]
July 15, 2015
The reading experience on the web is vastly different than say reading your favorite book, or even opening up the newspaper. The internet has changed how we read, and the content across your website needs to be in line with that. Otherwise you run the risk of your visitors never […]
July 13, 2015
If you own a website then you should be using landing pages in order to increase your conversions and keep your user’s attention on your page. However, not all landing pages are the same. You need to spend time optimizing your landing page, as well as doing the necessary prep […]
July 9, 2015
If you’ve spent any time reading online, then I’m sure you’ve stumbled across a list post or two. They are extremely popular, and tend to get a lot of shares. Numbers are easier for us to track and remember and for that reason list posts tend to be very popular […]
July 7, 2015
When you’re trying to craft the right blog post to reach your ideal visitors you have a large number of hocks to make. You not only have to choose the right purpose for your post, but you have to choose the format that’s going to deliver your message in the […]
July 3, 2015
When you’re looking for new customers for your business there are no shortage of methods you can employ. However, one untapped method you may not have considered is using Twitter to search for customers. Twitter is usually likened to a cocktail bar, in terms of short conversations, but this environment […]
July 1, 2015
Collaborative content creation has been a buzzword that’s been thrown around for a while, but a lot of companies still don’t know what it is, or how to use it properly. After all, content marketing takes a lot of work and there are a lot of moving pieces involved. In […]
June 29, 2015
If you’ve been blogging for any time at all, but haven’t been seeing any results for your business then it might be time to take a hard look at your blog and blogging strategy. Your blog may work fine from a technical perspective, and even look quite beautiful. But, if […]
June 25, 2015
If you utilize your website to source leads for your business, then your website must be optimized to collect email addresses of your visitors. A lot of people get a crucial part of this process wrong, and make mistakes along the road of increasing their email lists. Most beginners make […]
June 23, 2015
When it comes time to build a new website from scratch, or completely re-design your old site, it’s important you have a process that ensures you can build the right site every single time. A lot of websites lack a clear structure or purpose, and don’t even up serving their […]
June 19, 2015
If you’re a business owner it can be very helpful to study the habits of what’s made other people successful in the past. This will help you examine where you’re currently at and the steps you can take to be successful in the future. In this post we’re going to […]
June 17, 2015
When it comes to your business you need something that’s going to make you stand out from the crowd. There are more businesses that are in competition for attention than ever before. However, there is a way to make your business stand out without having to change your services and […]
June 15, 2015
Podcasting is an emerging medium to connect with your market, and grow your brand. Podcasting is more established today than it was a few years ago, which makes it much easier to get started. Content marketing is a great way to grow your brand, and bring in new customers. Starting […]
June 12, 2015
Your website can be a very useful tool to bring in leads to your business. However, if your website isn’t optimized correctly you could have potential leads and customers slip through the cracks. Without taking the time to turn your website into a lead generation machine you’re not utilizing the […]
June 9, 2015
If you have a video marketing strategy, then you need to do everything in your power to optimize your videos and campaigns. A lot of business owners who create videos end up overlooking the importance of your video thumbnail. Your video thumbnail essentially sells your your video, so people will […]
June 5, 2015
When you have a website I’m sure you know that you need to be adding content to is on a regular basis, usually, in the form of blog posts. For some people writing is easy, but for others it’s nothing more than a chore. Luckily, there are a few tips […]
June 3, 2015
If you’re worried about the low volume of comments, shares and interaction you’ve been getting across your social media posts there is a way to fix. Luckily, for you getting your readers and fans involved in a conversation is less difficult than most people would lead to you believe. Boosting […]
June 1, 2015
When it comes to creating copy for your website it can be difficult to “get it right”. After all you need you copy to draw in your customers and get them to take action on your offer. A lot of web copy today doesn’t really inspire the reader to do […]
May 28, 2015
The SEO landscape has shifted a lot in recent months. With Google’s latest algorithm updates and the shifting of user preferences to for mobile websites there’s been a lot of shakeups. Now, more than ever having a mobile optimized website is one of the most important things you can do […]
May 26, 2015
There’s a good chance that most of your emails you send your customers are going to be opened on a mobile device. In fact, most people who receive emails that can’t be read easily on a mobile device will be deleted immediately. So, if you’ve been sending emails that your […]
May 22, 2015
Getting your content syndicated can be a useful strategy for increasing the lifetime and usefulness for each post you write. Some people create a post for their blog and promote it to their social media channels, and that’s all they do to promote the post. Successful content syndication takes this […]
May 20, 2015
A portfolio page is a great way to showcase your past work and give your clients a representation of your style of work. But, did you know you can actually have your portfolio page work for you, if you do it right. A lot of companies make the mistake of […]
May 18, 2015
Often, the writing on most web pages ends up being the weak link. If your copy, or content strategy is lacking your website won’t have the same impact it could have otherwise. Writing killer copy is an art form, but by following the steps below you’ll be on your way. […]
May 14, 2015
The social media landscape is constantly changing. In order to continue to grow your following you need to keep your social media strategy up to date. In this post we’re going to highlight the most effective social media strategies you should be focusing on for this year and beyond. 1. […]
May 12, 2015
Brand alignment means that you’ll have a consistent face across all of your digital accounts, including social media. Without having these platforms in alignment you’ll look inconsistent, and it can actually start to erode your trust in the eyes of your visitors. The type of content you’re going to be […]
May 8, 2015
Instagram is one of the newest mobile-friendly social networks that is growing in importance by the day. Instagram exploded on the market a few years ago and hasn’t shown any signs of slowing down. If you’re interested in unlocking the power of this social media network for your business, then […]
May 6, 2015
LinkedIn is arguably the most professional and business-oriented of the current social media networks. As a result LinkedIn offers you a great way to network with other professionals in your field and connect with new customers and clients. Below you’ll find the potential benefits that being active on this social […]
May 4, 2015
Vanity metrics make you feel good, but they don’t do a whole lot for the bottom-line of your business. Vanity metrics are things like total number of shares, or high traffic spikes. These metrics bring the illusion that you’re succeeding, but they don’t get down to the core of what […]
April 30, 2015
Most of us are literally drowning in content. We have Facebook, Twitter, blogs, television, radio. A endless stream of content to consume, think about, enjoy and share. Just as you like to consume content across a variety of different mediums, so does your audience. When you only focus on one […]
April 28, 2015
If you’re a local business trying to get more people to come through doors, then implementing a local SEO strategy can go a long way. Local SEO differs from other SEo strategies in that it needs to be hyper focused on your region or town. Without these focus your efforts […]
April 24, 2015
A lot of companies start up a small blog just because they feel the pressure that they should. Instead of building out a robust content strategy that actually aligns with your business you begin creating content without an overarching strategy in mind. This is fine in the beginning. But, if […]
April 22, 2015
Most websites are committing simple design mistakes that are costing them subscribers and new clients. Sadly, a lot of business owners don’t even know they’re making these mistakes. In this post we’re going to take a look at these very common website mistakes. Some are more difficult to fix than […]
April 20, 2015
Usually your first website out of the gate won’t be perfect. But, over time if you invest enough time and effort you website will start to work for you and bring in new customers without you having to actively market. The backbone to this is having an effective SEO strategy. […]
April 17, 2015
Did you know that your website’s speed can directly effect your bottom line? When a potential prospect lands on a slow loading website there’s a good chance they’re not going to do anything but hit the back button. By improving your website’s performance you’ll be offering your users a better […]
April 15, 2015
A lot of times it’s easy to forget about your customers in your SEO efforts. When we’re wrapped up in conversation rates, rankings and other metrics it’s easy to forget there’s another human on the other side of the exchange. However, building customer loyalty and rewarding your long-term customers can […]
April 13, 2015
Usually when people think about email marketing, social media isn’t the first thing that comes to mind. If you’ve been treating these two marketing methods as entirely separate, then you’ve been missing out on potential conversions. By linking the two you’ll be getting the best of both worlds. In this […]
April 9, 2015
Landing pages can be effective tools to increase your website conversions, grow your subscribers, and create a focused environment for your readers to enjoy your content. If you’re not using landing pages across your website, then you need to start. In this post we’re going to examine the must-have elements […]
April 7, 2015
Business professionals have known about the power of LinkedIn for a long time. It’s the most professional online social network, and allows you to connect with other business-minded people in your niche. You can use it to grow your reach and even find new customers or clients. In this post […]
April 2, 2015
Most websites are built with user experience and user interface embedded into the overall design. By understanding how the two principles relate and overlap you’ll be able to create a better experience for your users. Without knowledge of the two you run the risk of creating a site that’s off-putting […]
March 31, 2015
If you’re like most of us, then you have a smaller marketing budget than you originally hoped for. Of course, you’d love to have the budget of a large company like Apple, or Coca-Cola, but for most of us this is far from reality. Luckily, with a little creativity we […]
March 27, 2015
So, you’ve heard about the power of video marketing and want to start driving new leads to your website? Creating high quality video content is a great means to do this. However, it needs to be done correctly, otherwise you run the risk of wasting your time and money. If […]
March 25, 2015
If you’re doing business on the internet then chances are you’ve written a lot of content over the years. Some people like to think of their old, outdated content as a graveyard, letting their old posts and pages rest there forever. We think it can be so much more than […]
March 23, 2015
When it comes down to increasing conversions one of the most important elements of your page to master is the web copy. Your words play a crucial role in interacting with your visitors throughout every part of the sales process. When web copy is poor you can tell. It doesn’t […]
March 19, 2015
If you’re pouring your heart and soul into every thing you’re producing, but aren’t taking the time to promote it then you’re not unlocking the potential of each piece you write. Effectively promoting your content via social media can add a certain longevity to every piece you publish. The key […]
March 17, 2015
Have you been looking for ways to increase your conversion rates? If you’re trying to do business in the online space, then optimizing your conversion rates will go a long way towards increasing your sales. By increasing your conversion rates you’ll see an increase in you sales without the need […]
March 13, 2015
Now that we’re a couple months into the year we’re at a good point to take stock of the biggest web design trends of the year so far and what they actually mean for your business. It’s important to continue to have an up-to-date website and stay on top of […]
March 11, 2015
Are your headlines actually capturing the attention of your readers? A great headline has the ability to make your audience stop in their tracks and read what you’ve written. Face it, your readers are as busy as ever and they don’t have time to read something that doesn’t instantly grab […]
March 9, 2015
If you haven’t considered using Pinterest to reach new segments of your market, then maybe the time has come to give it a try. Or, if you have been using Pinterest, but haven’t been getting the exposure you desire then this post is for you. Pinterest is known for being […]
March 5, 2015
Choosing the right content management system for your business is a crucial decision. Having a fully-customized, beautiful, and easy to use website isn’t as difficult as it once was. As a result, there are numerous solutions available today that provide the backbone for your small business website. For most small […]
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September 29, 2017
Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
September 29, 2016
Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
July 8, 2016
As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
March 9, 2016
Rebranding a company can be a tough process. You want to overhaul your entire brand and give your customers something fresh and unique, but you’d hate to alienate your existing customer base in the process. Even incredibly large brands undergo massive redesigns and rebrands, so you’re not alone in having […]
February 17, 2016
So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
August 4, 2015
Are you having trouble standing out in a sea of competition? Competition in a market can be a good thing. It means being are willing to buy what you’re selling, and there’s a slew of hungry customers to choose from. However, if you’re finding competition to fierce in your chosen […]
May 12, 2015
Brand alignment means that you’ll have a consistent face across all of your digital accounts, including social media. Without having these platforms in alignment you’ll look inconsistent, and it can actually start to erode your trust in the eyes of your visitors. The type of content you’re going to be […]
February 11, 2015
Only brands that have meaning will survive in the long run. If your company exists solely for profit at the expense of your customers you’re going to have a hard time keeping your business running the long run. As the web becomes more crowded there will continue to be a […]
January 8, 2015
Having a deep understanding of your customer will always be of benefit to your business. There are a variety of means to do this, however, one of the most effective we’ve seen is generating online surveys for your customers to answer honestly. The only other method we’ve seen that’s also […]
