Brand Alignment

Brand alignment means that you’ll have a consistent face across all of your digital accounts, including social media. Without having these platforms in alignment you’ll look inconsistent, and it can actually start to erode your trust in the eyes of your visitors.

The type of content you’re going to be creating and sharing will differ based upon the platform, however, you’ll need to have a consistent image across every platform for people to properly track you.

In this post we’re going to examine why and how you can build a consistent brand image across all f your social media accounts.

1. Find Your Voice

Your voice is what makes your brand unique. This voice will help to carry you across multiple platforms, and give people a sense of connection. No one will connect with you if you simply drown-out your unique voice with corporate-speak.

Will your voice be funny and creative? Or, will it be more informative? The style of voice you choose will have an impact on how you interact with your followers, and the type of business you run.

2. Consistency Is Key

Once you’ve settled on your voice, you’re going to have to interact and post on a consistent basis. You need to come up with a plan that works for you, instead of spending all of your time buried in social media updates.

By posting on a consistent basis your users will come to rely on you, and reading and interacting with your content will start to become a regular habit.

3. Use Similar Colors and Style Cues

You’ll want to use similar images and colors across all of your social media profiles. This will help your users start to associate certain design cues with your business.

The size of your logo and other design elements you use will be slightly different, depending on platform constraints, but make sure there’s some level of consistency your users can connect to.

3. Inject Your Humanness and Creativity

Social media is very personal. By injecting your personality into your updates and posts you’ll stand out from the sea of content already out there. Don’t be afraid to experiment with new mediums and styles of content.

People love to connect with other humans. Don’t be afraid to show your human side and start to connect with users in an entirely new manner. Building a consistent social media strategy will take a lot of time and effort, but it’s time well spent.

Having a consistent image across social media will help to ensure your social media presence will continue to grow. If you’re interested in building a social media strategy that will work for your business, then get in touch with our social media Jacksonville team today.

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.