By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages and can even result in increased word-of-mouth referrals, which can be as good as gold for your business.
But, how do you know which questions you should ask?
In this post we showcase the five kinds of questions you should be asking your customers, through survey or in person, in order to gain valuable feedback to improve your business.
1. Why did you decide to work with us?
This question will help you to pinpoint what makes your company unique. If this aligns with what you deem being unique about your company, then you know your marketing message is on point.
If it differs, then you can use this information to better refine your marketing strategy and your USP.
2. What search terms would you use to find our company?
This question will help to uncover keywords you may not be optimizing for. This will help you gather real-world intel about the actual search terms your customer are using. This will go beyond the data you can uncover, and give you real workable keyword data that will help you reach new segments of your market.
3. What do we do better than our competition?
This question will go deeper into what your customer’s think makes you stand out from your competition. This will help to illuminate the value you offer to your customers, and make it easy to communicate this to other customers you might serve in the future.
It’s important to value this data. By using these words and phrases in your marketing you’ll be able to attract those who are interested in what you do with much more ease.
4. Would you refer us to a friend or business partner?
This will show you how satisfied your customers were with your service overall. When someone is incredibly satisfied with your service or offering they love then chances are, they’ll pass it on to their friends.
But, if they had any reservations about your service, then chances are they won’t. This will help to illuminate any potential blind spots you may have.
5. How could we create a better experience for you overall?
This question will help you to uncover new needs you might have overlooked. This can be very valuable as it can lead to new products or services your customers are dying to buy that you may have skimmed over.
By implementing the questions above into a customer feedback procedure you’ll see your customer satisfaction improve, your referrals increase, and you may be able to uncover new niches you hadn’t thought of before.
If you’re interested in an online marketing strategy that enables you to serve at a higher level, then get in touch with our team today.
