Your website can be a very useful tool to bring in leads to your business. However, if your website isn’t optimized correctly you could have potential leads and customers slip through the cracks. Without taking the time to turn your website into a lead generation machine you’re not utilizing the full power of your website.
If you’re using inbound and outbound marketing strategies to send traffic to your website, yet aren’t taking the time to properly covert that traffic. Then your marketing efforts are going to waste. In this post you’ll learn three tips that will help to properly optimize your website and bring in new business leads.
1. Optimize Your Site
Your website needs to be set up to convert visitors into subscribers. Most websites fail at this simple step. When people browse the web they are usually busy and distracted. As a result you need to capture their attention.
There are two common ways to convert traffic into subscribers. The first is sending all traffic to a dedicated landing page. This landing page will contain an incentive, a greeting to your visitor, and an optin box.
The second option is to add a series of optin boxes or popups to your website. Luckily, there are a variety of plugins that can do this for you. These plugins also integrate easily with your existing framework, so there’s no need to fuss with complicated code.
Usually, when you setup a pop-up plugin, or a subscriber box you’ll include a compelling headline, your incentive, and a email box.
2. Add Value To Encourage A Sign Up
A lot of website owners simple add a Get Free Updates box to their site and call it good. Since most people’s inboxes are currently overflowing they won’t part with their email address for nothing.
The way around this is to create an ethical bribe. This is something of value you create for your subscribers in exchange for their email address. This can be something as simple as a PDF, or something as complex as a complete video course.
What you decide to create and give away is up to you.
3. Use A Follow-Up Sequence
Once you collect their email address you not only need to deliver your free incentive, but also keep the line of communication open.
The best way to do this is to use an email autoresponder that sends out an automatic series of emails once a user decides to subscribe. This will get them used to opening your emails, and you’ll be able to provide them a consistent stream of value right from the get go.
Some of the most commonly used autoresponders include, Aweber, Mailchimp and GetResponse. Any of them are a great choice to get started.
If you’re interested in optimizing your Jacksonville website, then get in touch with our team of expert designers and creatives today.
