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Social media can be a powerful tool for your small business. However, if you have your sights set on the wrong target there’s a good chance you’re going to end up frustrated and overwhelmed. Social media can serve a variety of purposes depending on your style of business.

In this article we’re going to look at how you can set effective social media goals for your small business.

Why You Need To Set Reasonable Goals

Without goals you won’t know where you’re going, and there’s a good chance you’re going to get lost in the noise. It’s easy to see others social media success and wish that your business was seeing the same level of results.

However, what works for one business won’t always work for another. You need a unique strategy and goals to go with it that are specifically crafted to your style of business.

Social media can be a powerful tool for fostering community, building engagement and finding new leads. Having a definite purpose you can work from will allow you to find the success you deserve.

After all, it’s easy to get stuck executing the latest guru strategy without any measurable results. Your goals will be signposts that will help show you if you’re heading in the right direction.

How To Set Social Media Goals For Your Small Business

Setting effective goals stems from having an innate knowledge of your business, and where social media fits within your overall marketing strategy. You’ll want your social media strategy to be an extension of your brand and amercing efforts. After all, it’s much easier to operate from alignment.

Your social media goals should focus on cultivating a sense of community with your brand, engaging with your fans or followers, and sharing certain aspects of your business. The goals you set can be relatively broad in scope, but need to be able to be quantified in some sense.

By having quantifiable goals you’ll be able to see if your strategy is on track. For instance, if you’re trying to expand your social media reach it could be helpful to have a goal aimed at growing the amount of feedback and engagement each social media post receives. This will help to show that people are actually reading what you’re posting.

What Kind Of Goals Should I Be Aiming To Set?

Getting down to the nitty-gritty of goal setting there are both good and bad goals for your business. Good goals include some of the following:

  • Grow a positive community or group of followers.
  • Increase your ability to manage customer feedback.
  • Cultivate a communication channel between your business and its customers.
  • Increase the recognition of your brand within the online space.

Once you have your larger goals set it’s much easier to distill down objectives that can make your goals easier to achieve. You’ll want these objectives to be focused on quantifiable results that actually mean something to your business.

  • Increase the quantity of organic followers by 5% every single month.
  • Cultivate a strong sense of communication by responding to every customer inquiry within 24 hours.
  • Maintain high levels of customer and follower engagement within our social media updates and posts.

Social media success doesn’t happen overnight. By focusing on the long-term you’ll be able to generate social media results that help your small business grow.

I hope you’ve found this article helpful and have a better understanding of how you can use social media to effectively grow your business. Social media can be very overwhelming, especially if you have your sights pointed in the wrong direction. If you’re interested in moving forward with an effective social media strategy then get in touch with our Jacksonville social media team today, and we’ll build you a unique strategy to suit your goals.



by Calvin Bryant
Digital Marketing Geek

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.