How To Effectively Use Keywords In Your Marketing Strategy

Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research speak directly to your visitor’s needs.

In this post we’re going to examine certain areas you should use your keywords that go beyond including them in your general onsite content strategy. Let’s get started.

1. Proper Onsite Content

The main reasons to use keywords in the first place is to rank highly in the search engines. For this reason you need to include your keywords in your web copy, and blog posts.

However, be careful not to over-optimize your website for certain keywords, as this will only lead to a penalty from Google. Make sure to include keywords in areas like your meta tags, H1 tags, and throughout your content.

2. Across Social Media

Keyword phrases can actually be used to define your brand. Over time your customers will begin to associate your company with that specific keyword phrase.

Use your chosen keyword phrase that incorporates popular keywords in your social media posts, status updates, and even hostages.

3. Email Marketing Efforts

Your email subject lines should immediately convey to your reader what your email is actually about. You can use your keywords in your email subject lines to pique the interest of your reader and encourage them to open your email.

4. Inside Relevant Guest Posts

Guest posting is a great way to improve your inbound marketing strategies. Inside your guest posts you should include relevant keywords with a backlink to your website using that as an anchor text.

Make sure not to do this tot frequently, as you’ll want to diversify your anchor text. However, it can be a great boost every once in a while.

5. Local Directories

If you’re optimizing your website for local search, then you should include certain keywords in your local directory listings. In the space you’re given to describe your company you should insert your target keywords into your profile.

You can even search for your target keywords to find the most relevant directories to list your company in.

If you’re interested in a focused marketing strategy that’s catered to your business’s needs, then reach out to our team today. We’ll make sure your online presence is firing on all cylinders.