DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014
We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
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December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
February 3, 2019
The only way to ensure that your digital marketing campaigns are actually working is to track and measure your results. After all, there’s no point in consistently taking action if you’re not taking the right kind of action. Sure, checking your analytics data is important. But, if you don’t know […]
May 17, 2017
Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business. Instead of using a single growth hack to grow your business we’ve found it most effective to […]
March 17, 2017
Customer referrals are as good as gold. However, we’re surprised how many companies don’t take advantage of this. There’s no better salesperson than a satisfied customer. If you find yourself constantly having to drum up new leads for your business, then maybe it’s time to incorporate referrals into your marketing […]
December 9, 2016
Face it, if you want your business to not only survive, but thrive, you need to be constantly drumming up new leads. But, lead generation can be tough, especially if you don’t have a full-time marketer on your team. Still, you can generate leads without too much additional work. After […]
July 14, 2016
If you’ve spent any time at all outside recently, then you’ve probably come across a strange phenomenon. Everyone seems to be staring at their phones! A lot of us are probably buried in our phones on a daily basis, but even this seems a little extreme. Well, if you weren’t […]
March 2, 2016
Trying to convert actual cold traffic into email subscribers can be incredibly difficult. Especially, if you’re just sending these leads to the homepage of your website. In order to increase your chances of turning the one-time visitors into email subscribers, you need to create a landing page that actually works. […]
January 20, 2016
When you’re implementing any number of digital marketing strategies to grow your business nothing is more effective than converting your traffic into email subscribers. Of course, building an email list won’t make sense for every single niche out there. But, it is an effective ways to create a more intimate […]
January 14, 2016
Just about every online business utilizes social media as a part of their digital marketing strategy. Some strategies work, but a lot either use outdated methods, or have no actual strategy at all. Creating a strong social media presence that’s actually beneficial to your business does take a lot of […]
January 7, 2016
When it comes to digital marketing there are multiple strategies you’re going to need to employ in order to have an effective approach to the online space. It’s no longer enough to simply be in one space. You need to effectively be in multiple places at once. But, don’t let […]
December 22, 2015
Your company’s culture is an extremely important aspect of your business, for both your employees and your customers. Your culture extends from how you perceive your business, throughout every interaction you have, whether it’s internal or external. A lot of companies simply do “business as usual” and don’t leave a […]
November 30, 2015
By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages […]
November 19, 2015
Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
November 18, 2015
The Right Way to Link Bait Let’s get to it right away: for a successful Facebook ad, you need three things. Great imagery, great copy, great ideas. Just having these three won’t guarantee success, but just like any other broadcast ad, a good to great one will raise awareness and drive […]
August 20, 2015
Digital clutter affects our lives in the same way physical clutter does. It leaves you feeling distracted, overwhelmed and overburdened. Physical clutter is an easier problem to tackle as you can see the clutter piling up in front of you. Digital clutter, including email inbox clutter affects our lives in […]
June 15, 2015
Podcasting is an emerging medium to connect with your market, and grow your brand. Podcasting is more established today than it was a few years ago, which makes it much easier to get started. Content marketing is a great way to grow your brand, and bring in new customers. Starting […]
May 4, 2015
Vanity metrics make you feel good, but they don’t do a whole lot for the bottom-line of your business. Vanity metrics are things like total number of shares, or high traffic spikes. These metrics bring the illusion that you’re succeeding, but they don’t get down to the core of what […]
April 15, 2015
A lot of times it’s easy to forget about your customers in your SEO efforts. When we’re wrapped up in conversation rates, rankings and other metrics it’s easy to forget there’s another human on the other side of the exchange. However, building customer loyalty and rewarding your long-term customers can […]
February 23, 2015
Sure, we all have clients and different kinds of people whom we work with. But, we often overlook a simple fact about all of these interactions. We’re dealing with people. A lot of people design their marketing systems and build their websites to deal with machines. At the core of […]
February 17, 2015
If you’ve been online for any time at all then I’m sure you’re aware the benefits of having an effective content strategy. However, just because you know the benefits doesn’t mean you’re going to know how to construct an effective strategy from the ground up. After all, you’d hate to […]
February 5, 2015
Over half of the country has bought something from an eCommerce store in the past year alone. This trend also shows no signs of slowing. That means that if you want to increase your product sales in your eCommerce store you’ll need to optimize your product images. People tend to […]
January 22, 2015
Inbound marketing is a powerful tool for your small business. When it comes to marketing there are two forms you’re probably aware of, inbound and outbound marketing. Each one is different, but inbound marketing has a slew of unique benefits that can help your business grow in new ways. In […]
January 12, 2015
As humans we’re wired to tell and hear stories. We love good stories. By employing certain storytelling principles you’ll be on your way towards captivating readers with your business, instead of giving them the same old thing. You may think that you don’t know how to tell stories, or wrap […]
January 6, 2015
At its core marketing automation is all about automating the lead generation and outreach part of your business, so you can focus on other areas. As a business owner time is something you can never seem to get enough of. Marketing automation may sound nice and easy, but the reality […]
November 28, 2014
The backbone of your business should be built upon customer loyalty. However, finding loyal customers may not be as easy as you think. People tend to be loyal to certain business for a wide variety of reasons. It can be difficult to predict the real reason a person will stick […]
September 25, 2014
Hashtags have become a part of everyday culture–and just like most elements of social media, they are now an essential part of operating an effective social media campaign for your business. In terms of social media, hashtags originated on Twitter. However, the concept is so elegant and simple that the […]
August 13, 2014
The way your readers interact and consume your content is changing faster than any time in history. This has to do with the influx of smartphones, tablets, laptop and desktop screen size variations. If you desire a certain screen size as a consumer there’s a very good chance you can […]
May 19, 2014
A few of us may ask, what’s the point of having a beautiful website if it doesn’t convert to customers. Some websites simply exist as virtual business cards, doing nothing but taking up space in the digital world. However, we believe a website can be much more than this. If […]
May 4, 2014
Website Design Jacksonville, here’s a few thoughts on one of my favorite design elements that many web designers in Jacksonville, just don’t get. I’ve always said, “Apple can say in an icon what Microsoft says in a paragraph.” Icons have been used for a long time in website design, however […]
April 28, 2014
Logo design Jacksonville… let’s talk. The logo is one of the most important elements of your brand to get right. Your logo is the first thing that customers think of (hopefully in a positive way) and usually see when it comes down to their perception of who you are and […]
April 25, 2014
Creating shareable content today is an art as much as it is a science. You’ll need to cultivate a unique blend of knowledge and intuition if you want to succeed at creating shareable content. At the end, sharing content is all about people. People will share amazing content, so this […]
February 25, 2014
The C-Series for Small Business Branding Branding Jacksonville. There is a Hollywood script-writing formula that’s been producing a lot of hits lately. It’s called the Beat Sheet and it lays out what should happen in a movie and when. Producers, writers, and directors swear by it. Once you read one, […]
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
