Instagram is one of the newest mobile-friendly social networks that is growing in importance by the day. Instagram exploded on the market a few years ago and hasn’t shown any signs of slowing down. If you’re interested in unlocking the power of this social media network for your business, then read out handy guide below.

Building an Instagram following doesn’t have to be difficult, but it does take effort and a consistent strategy. Your first step towards expanding your reach starts now.

1. Make It High Quality

No one is going to take interest in your account if you’re only sharing low-quality images or advice. Luckily, most cameras on our phones these days are so high-quality that it makes it difficult to snap a low-quality photo.

There are also a variety of filters you can choose from which will enhance the quality of your images.

2. Monitor Hashtags

A good way to get more followers is to follow people who you think might be interested in what you’re offering or posting. You can do this by searching for hashtags that are related to your niche, and scroll through photos that you think are in alignment with your business, then follow that user.

This is more time-intensive, but it will ensure you’re only attracting users who might be interested in your account as well. There’s no point to gaining thousands of followers if none of them are actually interested in what you’re sharing.

It’s better to have a small and engaged following, than a large and unresponsive one.

3. Be Consistent

You need to consistently post photos is you want people to take an interest in your account. If you only share a photo once every few weeks, then people aren’t going to take interest in what you’re sharing.

You need to stay at the top of people’s minds and the only way to do this is to share constantly. Pick a time of the day that works for you and post on a regular basis. The beauty about Instagram is that it doesn’t take more than a few minutes to share.

4. Have A Clear Focus

You need to have a clear focus for your account. If you’re doing this primarily for business purposes, then don’t share content or images that aren’t related to this purpose. If you’re sharing photos of your business, along with inspiring quotes, then don’t post a picture of you playing with your cat.

People will come to expect certain kinds of photos from you, so make sure you stay in line with this focus.

5. Promote On Existing Social Channels

Once your Instagram is up and running you can share it across other social media platforms to encourage other users to follow you. You can actually integrate your Instagram account into other social media accounts, so your posts will display automatically.

I hope you’ve found this useful, and are now on your way towards expanding your presence across this social media platform. If you’re interested in a full-fledged social media strategy that works for your business, then get in touch with our creative team today.

Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.