Business professionals have known about the power of LinkedIn for a long time. It’s the most professional online social network, and allows you to connect with other business-minded people in your niche.
You can use it to grow your reach and even find new customers or clients. In this post we’re going to highlight a few powerful reasons LinkedIn should be part of your overall social media strategy — no matter your style of business.
It Has Real Value
No other current social media platform gives you the ability to highlight your personal brand in such a clear manner. You can use LinkedIn to share your personal story as well as your business story to truly build a brand that people can relate to.
By taking the time to use LinkedIn you’ll be able to build a strong personal brand across this network.
Online Reputation Optimization
This platform used to be looked at as a space to host your digital resume. However, this platform can be used for so much more.
Go beyond the resume and start using LinkedIn to optimize your entire online reputation. This means you can benefit from using relatable language, instead of business-speak and include other forms of rich media, like photos and videos.
Can Work As A Lead Generator
LinkedIn truly shines as a B2B lead generator. The main ways to take advantage of this unique feature is by posting timely and relevant content, engage directly with people, and to post company and business-related updates.
Paid Social and Inbound Marketing
In order to activate the power of inbound marketing across the LinkedIn platform you need to get people knowing about you and the work you do. To do this your profile needs to be up to date, you need to connect with influencers in your niche, as well as people that make up your target market. Once you’ve done this then it makes sense to start sharing your content, and regular company updates.
You can also use the power of paid social to share your social updates and posts with the target market of your choosing.
The way you choose to use LinkedIn is up to you, however, just know it’s a platform that’s worthy of your time. The best way to attack your LinkedIn strategy is to set a dedicated time you’ll interact with the platform each day, and try a basic initial strategy you can track and test.
by Calvin Bryant
Digital Marketing Geek