As a local company you can benefit greatly from increased rankings in the search engines. More customers than ever before are turning to local search to find the businesses before they visit in person. If you don’t have a local search engine presence, then you could be missing out on potential leads almost daily.
In this post we’re going to examine how you can improve your local SEO rankings for more clients and traffic. Local SEO is a different beast than other SEO strategies, so it’s important you work with a professional to ensure you have a strategy that works for you.
1. Focus On Why Local Matters
People go to local businesses for a reason. Usually, it’s because of the added personal touch and focus on quality. Make sure you bring these elements to the surface in both your blog posts and your web copy.
Larger brands may have their name and reputation to lean on, but you have the connection to your local market and a focus on the little details that larger brands can’t quite match.
2. Consider Implementing Email Marketing
Most local businesses are overlooking the power of email marketing. Building an email list is an incredible way to get in touch with your fans and customers.
You can use an email list to remind customers of appointments, keep them in the loop with product updates, let them know when you’ve published a new blog post, and even offer coupons and other incentives.
3. Entice Your Customers To Leave Reviews
Reviews are an incredible way to boost your search engine rankings. They also act as powerful social proof for your customers.
A lot of business owners are afraid of asking their customers to leave a review, however, if you provide a good service and generally care about your customers you have nothing to worry about.
Your reviews are also used by Google to help rank your website across Google Maps, which is a main method your customers will use to find your business.
4. Must Be Mobile-Optimized
With the recent Google algorithm updates your site must be mobile optimized if you want to see your rankings stick. We’re headed towards a mobile future, and your website needs to keep up.
Businesses that don’t have a mobile optimized site will continue to see a decrease in their rankings until they decide to upgrade their websites. If you’re interested in upgrading your website to a mobile site that works for you, then check out our mobile website services.