Facebook is an incredibly powerful tool that help to build your brand. Facebook is a great network to help share stories that will spread to increase brand awareness. Below we’ll touch on a few actionable strategies you can use to grow your company’s presence through the power of storytelling via Facebook.

1. Get Behind The Scenes

People love to connect with the people behind their favorite companies. By posting picture of your company behind the scenes you’ll start to put a face with your company. After all, we’re social creatures and we connect on a human level.

One great idea is to have your company employees posing with one of your products.

2. Create A Positive Post

People love to share things that are positive. Although, we’ve been inducted with inspirational quotes across social media they can still be effective.

Especially, if you put your own spin on it. Beautiful images with a relevant quote work incredibly well, and encourage people to share. However, make sure it’s relevant to your niche, and isn’t a cliched motivational quote.

3. Highlight Success Stories

If you can’t think of anything creative to post, then consider posting something about your customer. No doubt, if you’ve been in business for a while, then you have a slew of case studies and successful customer stories stacked up.

Why not post a relevant image and the story that focuses on your customer. This helps to make your business more relatable, and can help generate new leads, as people will see that what you’re offering actually works.

4. Get Your Customers Involved

We love to share things about ourselves, and give our opinions. Why don’t you give your customers a chance to do the same?

Ask your customers and followers to submit images on a relevant topic, or answer a question. This will increase your engagement levels and help your customers feel more involved with your company.

5. Show Your Take On Current Events

If there’s a current event that a lot of people are talking about, or have some relevancy to your niche, then you should consider posting something about it. If your fans are already talking bout a certain issue it can be beneficial to show your support.

This can help you gain new followers and make a statement as a brand. Remember, the best brands repel just as much as they attract. By taking a stand, or showing your support you’ll only increase the level of support some customers have for your company.

Having a successful social media strategy can be a boon for your business. If you need some assistance creating a social media strategy that actually works for your business, then reach out to our Jacksonville social media team today.