The mobile revolution is upon us. Now it’s up to you to ensure you don’t miss the boat. Mobile searches are now surpassing those across the desktop. However, most business owners aren’t taking advantage of this.
By getting ahead of your competition now, you’ll put your business in a good place for the future. In this post we’re going to show you how you can optimize your website for all of the mobile changes that are currently underway.
1. You Must Be Mobile Friendly
The shift towards mobile devices and mobile preferences has been happening in the consumer marketplace for quite some while. You can see this through the rise of mobile apps, and their valuation in the marketplace.
However, beyond the app world mobile browsers are starting to become more and more prevalent. Now, with the recent Google update we’ve talked about a lot, your site needs to be mobile-friendly. There’s no way around it.
You can even use the mobile-friendliness tool developed by Google to see what your site is lacking, and how to fix it. Just plug in your URL and you’re ready to roll.
2. Start Testing Mobile-Specific Paid Ads
Through a variety of ad platforms, including Google Adwords, you can now run mobile-specific ads. These will differ from your desktop ads in that they’ll be more targeted to people on the go.
Most businesses haven’t yet jumped ship to mobile specific advertising, and are losing out on a bunch of potential leads as a result. If you’ve been running ads across desktop browsers, it only makes sense to change your ads for a mobile browser.
That way you can send traffic to pages on your website that are geared towards the very same mobile users.
It will take a lot of testing and experimentation to get right. But, it’ll be well worth it when you start to see increased mobile traffic and leads landing on your website.
3. Create Content For The Mobile Shift
Just as people read books and magazines differently than their desktops. People read and consumer content on their mobile devices much differently than desktop browsers as well.
When you’re creating content keep in mind your audience. If you’re creating a post that’s geared towards the mobile segment of your audience make sure it’s quick, actionable, and easy to share.
Most people don’t have the patience, or the time to spend hours reading on their mobile devices.
Make sure you take note of your mobile goals and adjust your advertising and content campaigns accordingly. Remember, none of this is worthwhile unless your website is optimized for the mobile web.
If you’re interested in upgrading or redesigning your current website to the latest web standards, then get in touch with our Jacksonville creative team today.