If you run a local business then you can benefit from an increase in search engine rankings. Most consumers these days begin the buying process with a simple search, even if they’re planning on going into town to buy what they’re looking for.
In this post we’re going to dive into four techniques that can help you increase your search engine rankings this year.
Your address is an important element of ranking in your local city. If you’ve changed addresses at all, or don’t have your address on your website you should update this information now. The search engines want to make sure people can easily find this information, and that it’s the same across online directories you may have submitted your business information to.
Local social profiles matter for your search engine results. For instance, you may want to create a Yelp account for your business and start the process of getting honest reviews. Most people know about larger social networks, however, there are also smaller networks that are niche specific that you may want to consider.
As we mentioned above, reviews are very important if you want to build authority in your local space. Reviews are one of the ranking factors that Google takes very seriously. Plus, if you’re a local business with a lot of reviews people are more likely to stop by than a profile that has little to no social proof.
However, it’s important that you don’t buy reviews. People can tell fake reviews from real ones and they can actually end up damaging your business. The best course of action is to simply encourage people to be honest in their experience with your business.
It’s also a good idea to blog about places in your town and make references to local areas. It can also be helpful to have a local calendar on your site that has a list of local events, or even make a note to blog about these local events.
Of course, you want your content to help people who are interested in your business as opposed to simply name dropping local areas. It’s important to strike a balance between the two.
I hope the above tips will help to improve your local search engine rankings and give you a boost in business. If you’re looking for a Jacksonville search engine professional to help construct a plan to increase your search engine rankings, then get in touch as soon as possible.
by Calvin Bryant
Digital Marketing Geek