Twitter can be a great way to build brand recognition and offer another way to connect with your followers. Twitter has a very large user base of over 300 million people, so you’re almost guaranteed to be able to find a segment of your ideal audience using this platform.
Plus, Twitter is great in that you can build a following without even having to create any unique content yourself. If you’ve been active on Twitter, but haven’t quite seen the level of engagement you know is possible, then consider a few of our tips below.
1. Ask Engaging Questions
Are you unsure of what kind of content your fans want to see?
The best way around this is to ask them. Twitter has a built-in poll feature that allows you to poll your followers on a specific question. This will help you collect valuable data you can tailor your strategy around.
You can even ask direct questions to your audience if you’re looking for replies from specific individuals.
2. Let Others Do the Heavy Lifting
One great way to grow your account is to share tweets and content that other people have created. This will help you share and promote content that you already know is popular and people have found valuable. This will help you avoid wasting time just testing the waters and jump right into sharing popular content.
However, make sure that you give the people whose content you’re using credit.
3. Complete Your Profile
Before you start growing your account you’ll want to make sure you have a completed profile. This means you’ll need a professional cover photo, profile picture, bio, and a backlog of tweets. No one is going to follow an empty profile!
You can even add a sticky tweet to the top of your feed, which people will automatically see when coming to your profile. Use this to show people a little more what you’re company is about, and create a link to send more traffic back to your website.
4. Follow Relevant Followers
When trying to grow the amount of followers your account has the best course of action is to follow users who are following relevant accounts. Not everyone will follow you back, but the followers who do will surely be interested in what you have to offer.
You can use a tool like Crowdfire, which helps to simplify the following process.
5. Comment On Existing Trends
Twitter gets really active around certain trends and newsworthy items. If you want to get a ton of new likes and re-tweets, then talk about some item that’s currently trending. However, make sure not to alienate your followers by taking a strong stance on a topic that gets people riled up.
Instead, create a post about a TV show, sporting event, or something similar. Also, make sure you include the relevant hashtags in your post!
6. Don’t Be Afraid to Mention People
Twitter’s mention function allows you to get on the radar of people who wouldn’t otherwise know you existed. To tweet to someone use the @ symbol + their username. This will notify the person who you’re mentioning that you mentioned them in a post, or haved asked them a question.
You can tag up to ten people in every post you publish. However, use this feature wisely as you don’t want to come across as being spammy.
7. Use Hashtags
Hashtags now seem to be taking over the world, however they got their start on Twitter. Hashtags are one of the most useful tools in your posting arsenal. However, don’t make your posts unreadable by filling your statuses with too many hashtags.
Instead, choose relevant hashtags that are in the same category as your intended post. You can seven use hashtags for trending ideas, locations, and the most popular hashtags.
If you’re looking for a social media strategy that gets your company the results you know it deserves, then reach out to our team today. We love helping local businesses build their online authority through our social media skills.