As a small business owner you know the importance of having an effective social media strategy. Social media can be a huge time sink, but only if you’re spending too much time on your social media accounts without a strategy. Here are some important Social Media Strategies.
In this post we’re going to cover five social media strategies you should consider testing out if you’re looking to increase your small business’s social media presence.
1. Run A Contest
Contests are a great way to attract a lot of social media attention and get people excited about your business. The better the reward you’re offering the more likely your current customers and new followers are likely to respond.
Your goal for the contest should be to attract new business and increase the current conversation about your business.
People love contests and the thought of winning something new. Use this to your advantage by creating a contest your customers and their friends will love.
2. Provide Coupons and Offers
A great way to ensure your customers and followers stay engaged is by giving them a reason to consistently check in to your social profiles. One method to do this is to offer coupons and other free offers specifically for your followers.
If you start to offer coupon codes for your social media followers you’ll start to see your social media influence start to increase. People will begin to check out your page for the coupon offers alone.
3. Encourage Stories and Sharing
Encourage your customers to share their experiences they’ve had with your company or your products across social media. This provides social proof for your existing services, and gives new followers another reason to start working with your business, or trying your products.
No matter your style of business you can benefit from your customers sharing their personal experiences interacting with your company. Beyond providing testimonials for your services you’ll also receive valuable feedback to improve your offerings.
4. Get Reviews
Reviews are like gold for your local businesses. No matter what kind of local business you run, you can benefit from having more positive reviews. This will help to protect you from any negative reviews that might crop up, as well as, help you rank higher in the search engines.
You can encourage your social media followers to leave reviews across sites like Yelp, and Google+. Sometimes all it takes is a little nudge.
5. Give Away Free Stuff
Beyond coupons and other discounts you can also give away other freebies to create buzz around your business. People love getting things for free and this will help to create a positive connection with your business.
You don’t have to give away anything too expensive. Often, something as simple as a free company t-shirt, or a free appetizer, or cup of coffee, is enough to get people excited. The goal of your giveaway should be to get people in the front door.
If you’re interested in more ways you can expand your social media presence, then get in touch with our team today. We love to help local Jacksonville businesses grow their customer base via social media.
