Today it seems like every business is using social media, or at least has the feeling they need to be on social media to connect with their customers. However, not just any strategy will do. You need to have a strategy that aligns with your business goals.
Unfortunately, a lot of business owners end up holding themselves back by believing outdated bits of wisdom regarding social media.
Don’t let the following five myths hold back what’s possible with your company’s social media strategy.
1. You Can’t Get Quality Leads Through Social Media
A lot of business owners believe that social media doesn’t deliver high quality leads. As a result, they don’t end up spending the time needed to develop a high-quality strategy.
However, according to HubSpot, over 70% of businesses are currently using social media to drive leads. Social media is all about building brand loyalty and awareness. If you can also speak to your customer’s pain points, while engaging them, you’re going to make the sales process much easier in the future.
2. You Can’t Measure Its Effectiveness
The truth is that it harder to measure exactly how effective your social media campaigns are at generating leads for your business. Since social media is all about awareness, a customer could come across your company on social media, then search for your company via Google at a later date.
The only way to truly measure it’s effectiveness is to run a marketing campaign solely on social media, then see what results it brings to your business. This will make it much easier to correlate.
3. Mobile Isn’t Worth the Time
Mobile usage has surpassed desktop usage. If you’re leaving mobile out of your social media strategy, then you’re missing out on a large portion of the market.
This doesn’t mean you only have to produce short snippets. But, that your site and social media posts need to be readable on a smaller screen.
You should include plenty of white-space, make your content easy to skim, and include plenty of paragraph breaks.
4. User Content Doesn’t Perform as Well
Some companies have very strict brand protocols. This can be a positive thing, but don’t let your branding and company image box in your marketing efforts.
Social media is social after all. Sadly, a lot of companies shy away from user-generated content because it isn’t as easy to engineer a viral story or the aesthetic you’re trying to give off. However, user-generated content can make your company feel more personal.
Plus, your followers love to hear the stories of other’s who have used your products and services. Sometimes, it can be beneficial to let your customers do the talking.
5. You Only Need to Focus on the Most Popular Networks
Two of the most common social media networks are arguably, Facebook and Twitter. However, this doesn’t mean you should forget about other networks. Depending upon your audience you may have success by tapping into the audiences of other networks. For instance, Pinterest in a more female-leaning audience. While, LinkedIn caters to the more professional business crowd.
You need to position your strategy to tackle more than just the big two networks. You might even find greater success with other social media networks, as it might be easier to establish yourself as an authority.