Social media can be a very powerful way to grow your business. However, if you’re spending too much time posting and sharing on social media, then you won’t be able to work on the other aspects of your business.
Which brings us to the power of social media automation.
Today we’re going to dive into the importance of automating some aspects of your social media strategy and highlight three tools you might want to include in your arsenal.
The Importance of Automation
You only have so many hours in the day to accomplish every task you need to get done. So, getting sucked into the black hole of social media isn’t usually an option for most of us.
Yes, cultivating a large social media presence can be very important for your business. Social media can help you to grow your authority and find new leads for your business. However, there are certain aspects of managing your online presence you don’t need to spend a lot of time on.
Automation can help to simplify certain tasks to make growing your social media presence even easier. However, make sure you don’t automate every aspect of your social media strategy, as human to human interaction is an important part of building an engaged audience.
Even doing a simple task like going through and liking and commenting every single post will be highly beneficial.
Three Automation Tools You Should Use
There are dozens of different automation tools you can use to help simplify your social media workflow. Below we recommend our three favorites.
Buffer is probably one of the most widely used social media management tools out there. It allows you to create a queue of content which will then get published out across all of your various social media channels.
Since social media basically demands you curate and create consistent content, this tool is the answer to that need. You can also schedule what times of day you’re going to post, so you can ensure whatever your sharing is going to get the highest level of engagement.
IFTTT is a very flexible tool that can be used for a number of tasks, including managing your social media workflow. IFTTT stands for if this, then that.
Basically, you specify a specific action you want to occur after something else takes place. This tool uses things called “recipes” that perform specific tasks, like, whenever you post a blog, it automatically gets sent to your Google+ page.
There are over 4,000 recipes to choose from and you can create your own if it isn’t listed.
Dlvr.it is a very simple tool that promotes your post across every (specified) social media network the moment you press publish.
Instead of having to login to each account individually, all you have to do is press publish and your post will get blasted across every social media account you’ve linked to the tool. Like magic.