If you’re trying to rank in the search engines, then your onsite and offsite SEO need to be working together.
Doing things like creating stellar content, including your keyword in your headline, and optimizing your URL are all aspects of good onsite SEO. Still, there’s a lot more that you can do to further optimize your site.
Luckily, having solid onsite SEO isn’t that difficult to achieve. Below we highlight three things you can do today that’ll improve your onsite SEO overall and help your site rank in the search engines.
1. Get Rid of Broken Pages
When your site is full of broken links or 404 pages this signals to Google that your site hasn’t been maintained in a while. Plus, having a ton of broken links in your site creates a poor experience for your users. Which, we know Google isn’t a big fan of.
If your site has a handful of broken pages, then Google will probably decide to rank other websites ahead of yours. Plus, cleaning up all these errors shouldn’t take much time at all, so there’s no excuse.
You can use a tool like SEMRush to see which pages on your site have crawl errors. Or, you can even check your report on Google Search Console, if you have this setup.
The errors you’ll want to look out for and fix are:
- Broken images
- 404 pages
- Broken links
2. Improve Your Page’s Click-Through-Rates
Your click-through-rate is the percentage of people who click on your site in the search engines over existing sites. If people are seeing your website in the list of sites under a designated search term, and passing it over, then this doesn’t bode well for your rankings.
If you have a higher CTR, then you’ll see your site start to rise in the rankings.
There are a few things you can do to improve your CTR:
- Improve your headline to make it more enticing
- Include the date for relevance
- Include schema markup on your site
- Include breadcrumbs to improve reader experience
- Include your target keyword naturally in your description
3. Make Sure Your Site is Mobile Optimized
We hammer this point home a lot, but your site needs to be mobile-optimized. Back in 2015 Google released an algorithm update that improved the rankings of sites that were mobile optimized, and punished those who aren’t.
Recent updates have also showed Google favoring mobile-first sites that center around the mobile site experience. Forgoing mobile isn’t really a choice anymore. If you want to compete, then your site needs to be mobile-friendly.
To get a better picture for how your site currently performs on mobile devices, then run your site through this free tool from Google. If you get a fairly low score, then it’s probably time to redesign your site to better cater to the mobile market.
If you’re looking for a design team to transform your site into a mobile-ready version, then our Jacksonville web design team can help you out.
Photo via: WDnet Studio