SEO can take a lot of work, but it can also be one of the most valuable things you do for your website and small business. Having a solid SEO strategy in place will help to bring your business a steady supply of new leads, all while growing your authority in the eyes of your customers.
Who wouldn’t want that?
But, with all the work involved it can be difficult to manage your campaigns and build a solid understanding if your efforts are actually working. Luckily, there are a few incredible tools out there that can greatly improve your current efforts.
Below we highlight three tools you can use to improve your small business’s search engine optimization strategy.
1. Open Site Explorer
Open Site Explorer by Moz is one of the best in the business. Open Site Explorer comes with a variety of tracking tools that’ll improve your SEO efforts. One of the most useful elements of this tool is the ability to enhance your link building abilities.
This tool will help you figure out which keywords of your own are ranking the highest and show which pages have the highest authority. This will help you manage your outbound links and see if there are any ways you can currently maximize your outbound links.
If you don’t want to opt for the paid version, the free version is still very useful. Running your website through the tool will give you information, like, the total number of links pointing to your site, what their URLs are, and your domain’s overall authority.
You can even run competitor sites through this tool to give you an idea of how your site stands up against the competition.
2. Google Keyword Planner
Visiting the Google Keyword Planner should be one of the first steps in any SEO campaign. This free tool will help you determine which keywords you should be basing all of your efforts around. This tool can also be used to discover untapped keywords and give you the estimated search volume of keywords you’re trying to rank for.
If you’re trying to enter a competitive niche this tool can be very useful in helping you figure out which angle you should take.
If you haven’t used this tool and have been operating on intuition alone, then it’s time to get the power of data on your side.
3. Google Trends
Google Trends allows you to predict the future. By using this tool and the keyword data you’ve uncovered with Google Keyword Planner you’ll be able to create campaigns that have a higher chance of success.
For instance, Google Trends will be able to tell you how the popularity of the keyword has changed over time and can even be broken down seasonally. This will help you decide when is the best time of year to ramp up your campaigns.
Plus, this tool will show you historical data for each keyword, so you can see if it’s a dud, or something that has the potential to bring you a ton of traffic into the future.