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Google Partners in Jacksonville: What is a Certified Google Partner?

There are many qualified Jacksonville Google Partners, poised to utilize their tested expertise in managing Google AdWords campaigns to make better use of your budget and reach more customers.

But… what IS a Google Partner? And why should you care about working with a Google Partner in Jacksonville?

This is the first of three blog entries that will teach you

1. What is a certified Google Partner
2. Why it’s important to work with a Google Partner
3. How your business will benefit from working with a Google Partner in Jacksonville

Certified Google Partners are individuals and companies that have qualified for this exclusive designation through demonstrated expertise in the Google AdWords tool.

But what is AdWords?

AdWords is a Google tool that helps businesses reach customers at the exact moment that they are using Google to search for the product or service that the business offers. AdWords displays paid search results above and to the right of organic Google search results.

AdWords is a flexible paid tool that can be built around clicks, impressions, or conversions. The tool also provides extensive analytics and feedback to users. That allows someone with the knowledge to make use of this information to craft a better campaign.

Although the tool does not take long to understand on the surface, AdWords takes significant time to master and it can be incredibly time consuming to build, optimize, and maintain a successful campaign that provides a satisfactory return on investment.

That’s where a Certified Google Partner steps in.

Google does not charge for inclusion and does not accept payment for placement in the program. Instead, those who want to qualify are required to pass a number of exams and to demonstrate that they understand and can implement Google best practices. Even after initially earning the designation, Partners must continue to pass Google-administered certification exams every 12 months.

Google Partners are granted a badge that they may display on their sites, a profile in the Certified Google Partners directory, and are given access to news, changes, and even new tools before anyone else in the industry.

In short, a Certified Google Partner is someone who Google has thoroughly looked at and a person who has demonstrated that they are qualified in the eyes of Google itself. These individuals are the best qualified to make Google tools and products work for your company.