When it comes to digital marketing there are multiple strategies you’re going to need to employ in order to have an effective approach to the online space. It’s no longer enough to simply be in one space. You need to effectively be in multiple places at once. But, don’t let this deter you. Getting started with digital marketing doesn’t have to be difficult.
Below we highlight the importance of having a multiple-winged digital marketing strategy, as well as, the main components of an effective strategy.
Why You Must Attack Multiple Online Arenas
The way marketing is done has shifted rapidly with the prevalence of the Internet. This is both a good and bad thing. It’s good because you can now connect with new prospects all over the world, and grow your business in ways you never thought possible. It’s bad, because if you’re not executing on a digital marketing strategy, then you’re missing out, and you competitors could be getting ahead of you.
By focusing on multiple online channels and strategies you’ll be able to connect with your audience where they’re currently hanging out. By essentially “being everywhere” your customer will be reminded of you wherever they go.
5 Essential Components of An Effective Digital Marketing Strategy
Below you’ll find five essential components of your overarching digital marketing strategy. You don’t need to implement all of them at once, but over time you’ll want to eventually include everything that follows, so you don’t miss out on any potential new leads.
1. Social Media Platforms
Social media can be extremely valuable in terms of increasing brand awareness and engaging with your fans. However, it’s not enough to simply create a profile and broadcast your content. You need a pointed strategy that’s geared towards serving your audience, and connecting with them on a conversational level.
Social media helps to even the playing field between you and your customers.
2. Your Business Website
Your website is the home base for all of your Jacksonville digital marketing efforts. Without a strong website all of your digital marketing efforts will be for naught. Your website needs to have a distance goal of getting your users to take action. The action you want them to take will spend upon the ultimate aim of your website.
Sometimes you’ll want them to sign up for your email list, while on other occasions you’re going to want to them to purchase your products.
3. Search Engine Marketing
If you’re trying to ensure a steady stream of traffic to your website it’s important you have an SEO strategy in place. Search engine optimization is a long-term strategy, if done properly. But, it’s important to start sooner rather than later.
Your SEO strategy needs to be in alignment with your overall content strategy, and your onsite optimization. Having any of these out of alignment will only impair your strategy.
4. Content Marketing
Content marketing includes both onsite content elements, like a blog and your website copy, and your offsite content, like guest posts and social media updates. Your content strategy should be engineered to provide value at all times.
Content marketing is another long-term strategy, but one that can provide you with valuable leads for a long-time if done effectively.
5. Email Marketing
Email marketing is one of the most powerful ways to connect with your new leads, and convert people into loyal customers. If you’re not using email marketing to converse with your prospects, then you need to start. Email gives you a way to speak one-on-one with your prospects, in a way that other channels don’t allow.
If you’re interested in a full-fledged custom digital marketing strategy, then reach out to our creative team today.