You’ve probably had the experience of trying to read a website on your smartphone and when you click a link you’re taken to a near unreadable page. This little thing totally ruins the user experience and will kill any sales you’re trying to generate.
More and more users are using their smartphones to access your website, over desktop browsers. This trend isn’t going to slow down anytime soon. For this reason, you need to ensure all of your mobile landing pages function properly on smaller screen sizes.
Below we highlight a few different ways you can optimize your mobile landing pages to improve their conversions and offer a solid user experience.
You should always use strong and compelling headlines throughout your copy. However, on mobile screens, you’re going to have less real estate than you’re used to. Keep the word count of your headline as low as possible while still grabbing attention and getting to the core of your offer.
Your headline should tell people what you’re about, and the benefits of using your service. It can be helpful to brainstorm longer headlines, then shorten them to the desired length. Also, keep in mind that your font choice needs to be readable, even on smaller screens.
The copy on your landing page needs to be short and to the point. If you can fit all of the necessary information onto a single mobile screen, then that’s perfect. You can make your page much longer, but you don’t want to overwhelm your readers with too much text on a small screen.
If you can summarize your main copy elements into a few bullet points that sit below your headline. The goal of your mobile landing page should be to get users to take action, not to educate them about your products and services.
Finally, include plenty of white space around any text elements you choose to include on your page.
There’s no reason your mobile forms need to include more than two to three elements. Even three might be pushing it.
On a desktop, you’ll have more real estate to work with, so it’s fine to use larger forms. But, on mobile, you’ll want to minimize your form elements to the absolute necessities. You can always collect more information from your users later on.
Often, the only thing you truly need is your user’s email address. If they’re required to create an account, then you can always do this with the next email you send to them.
The fewer distractions you have the better. On a mobile screen, you’re going to have limited space to grab your users attention, give them the necessary information, and encourage them to take action.
This means you may want to remove or hide things like, your navigation, any advertisements, and anything else that might distract your user.
The other benefit of having a very simple and clean mobile landing page is that you will greatly decrease load times, which is a necessity for a positive mobile user experience.
It’s also important not to crowd your landing page. Make sure you include plenty of white space on your page to separate any elements like your headline, copy, and CTA button.
You should have a single goal for your landing page. If you have more than one option you’ll only confuse your readers. So, what’s the one action you want your users to take on your site?
Your mobile landing page should include a single CTA button that’s focused and stands out from the rest of your page. You can even choose a color for your opt-in button that stands out from the rest of the page, so it draws your user’s eyes to it.
If you’re looking for a team to help you optimize your mobile website, so it can help grow your business, then reach out to our team today.
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