Keeping track of your SEO efforts can be incredibly time intensive. Luckily, there are a variety of tools that can help you keep track of what is and isn’t working. In the world of SEO data truly is everything. Without tracking what you’re doing you’ll have no way of knowing if your link building, or other SEo tactics are actually increasing your rankings.
Below we feature 5 tools that you can use to keep track of and analyze your SEO strategy and link building efforts.
Since the majority of your traffic is going to come primarily from Google it can be helpful to have an understanding of how Google views your site. Google Webmaster Tools is very easy to use, even for a beginner.
PageSpeed Insights allows you to see how your website stacks up when it comes to page loading speeds, which is a very big ranking factor. The mobile Friendliness Test allows you to see if your site is properly optimized for the mobile web. While, syncing with Google Analytics gives you valuable traffic data to see if your efforts to increase your rankings are actually working.
SEO Report Card analyzes your website and compares it to the websites of your competitors. This report will give you valuable information, such as, where your website ranks for a specific keyword, the total number of links that point to your website, a breakdown of how well your on-site SEO stacks up, as well as other elements like the level of authority of your site, and total number of pages indexed.
All of this information is very valuable, and over time will let you know if your SEO efforts are paying off.
It’s crucial that you check your website for broken links on a regular basis.
This simple tool examines any webpage to see if your links are functioning, both onsite and offsite. It highlights functioning links in green, and broken links in red. This makes it very easy for you to fix and replace any links that are currently broken.
If your site is violating any common SEO ranking factors, then you won’t rank as high as you could have without having any SEO errors. This SEO Audit Tool will give you a breakdown of any SEO errors across your website.
Your report is broken down into three categories. The first is any technical issues. The second are issues with your content. The third are any external links your site contains.
The Varvy SEO Overview Tool gives a more in-depth website analysis. Best of all, it generates this report incredibly quickly.
This report will give you a breakdown of issues, such as, strength of your domain, social media shares, more technical page SEO data, page performance, and more.
The report this tool gives you is very easy to read, and gives you a recommendation of the best course of action to take.