Twitter can be a very valuable tool for growing your online audience and overall reach. Most people follow at least a few brands, and end up buying from at least one of those brands over the long-term. Thus, building up a brand presence across Twitter can be very valuable for your business.
Twitter can also be useful for answering common questions related to your brand, and can allow you to have conversations with your customers. In this post we’re going to break down a few beginner strategies that will get your Twitter strategy headed in the right direction.
Organic tweets are entirely free and work the same as any other social media network except posts are limited to 140 characters. This makes it a great vehicle to share you blog posts, and other ideas or opinions related to your company or niche.
However, makes sure you don’t post self-serving tweets all the time as this will decrease customer engagement. Try to make your posts as useful as possible, and drop in a link to your products or services only on occasion.
Remember, Twitter is a very social platform, so treat it as if you were simply having a conversation.
A lot of companies choose to use Twitter as a customer service channel to answer customer questions, and problems. This allows you to address potential problems in real-time instead of having your customer wait around for a request.
This will make people more likely to work with your company, as it shows that you truly care about their success.
You obviously want your tweets to reach as are and as wide as possible. There best way to do this is to utilize a service offered by Twitter called Promoted Tweets. This will allow you to cast a larger net with your tweets and place them in front of a large and relevant audience.
To get the best mileage out of your promoted tweets you’ll want to target the followers of your competitors who might be interested in your company, choose keywords that your ideal customer might associate with your company, and target local if that’s an option for you.
Face it, no one is going to follow your company if you send out boring tweets. If possible include a compelling image that your followers can connect to. This will increase your engagement levels.
Also try to incorporate a call to action at the end of every tweet, and include certain keywords your customers are going to be using to search.
To grow your Twitter account you’ll need to have a consistent online presence, that means you’ll want to Tweet every single day if possible. Twitter is a very active community, by constantly giving valuable information and advice to your followers you’ll see them start to trickle back to your website.
If you’re interested in a social media strategy that actually works for your business, then get in touch with our Jacksonville social media team today.