DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA
If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014
We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012
With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
December 23, 2019
When it comes to running a business in the digital age, your reputation is everything. Since social media allows opinions to spread like wildfire, a simple bad experience with a vocal customer can upend your business in no time. Your team will be running around attempting to conduct some damage […]
December 12, 2019
Effective marketing strategies require the use of different digital marketing platforms and take all possible media into account. Even if you are not trying to appeal to a general customer base and have a more specific demographic in mind, it is important that you carefully vet the various options to […]
November 29, 2019
Search engine optimization remains one of the most important things you can do to increase the online profile of your business, especially in a local context within Jacksonville. While Google’s ranking algorithm changes and evolves as time goes on, there are some emerging trends that you need to follow in […]
November 15, 2019
With more Jacksonville businesses developing mobile apps to boost their profile and bring a better experience to their customers, there are many apps that fail due to a lack of proper consideration. With so much competition within the various online app stores and marketplaces, it is important for you to […]
October 29, 2019
In today’s modern business climate, having a presence online is no longer an option; it’s a necessity. As the marketplace becomes more and more competitive, it’s crucial that your business takes the necessary steps to stand out from the crowd. Having an experienced Jacksonville marketing agency with a proven track […]
October 21, 2019
Nowadays, every business in Jacksonville should have a local Jacksonville SEO strategy in place to ensure that you don’t miss out on new leads and opportunities. While it might feel that it is pointless trying to compete against the big players like TripAdvisor, Amazon, Walmart, and others for the top […]
October 18, 2019
If you’ve ever sat at an empty page struggling what to write about, then you know just how painful it can actually be. Whether you’re just getting started and can’t think of any topics to cover, or you’ve been blogging for awhile and have hit a wall, idea generation can […]
April 10, 2019
Building Jacksonville Brands With Smarter Branding The way you run your Jacksonville business serves as the foundation of your brand. Everything from the look and function of your website to the way you communicate with customers, affects how people identify with your brand. And with the endless choices customers have […]
March 27, 2019
It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
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January 26, 2019
As a local business owner, there are actually multiple ways you can show up in the Google search results. Each approach will take a different strategy and approach, but if you’re serious about dominating local search, then you’ll want to rank across all three. Below we illuminate what each of […]
November 24, 2018
When it comes to rankings most people try to aim for the number one spot. After all, the number one spot in Google is still very coveted real estate. However, there’s a new kid on the block that might even be more valuable, #0. You’ve probably seen this little box […]
November 2, 2017
When it comes to SEO it’s easy to make costly mistakes. SEO can get complex quite quickly, and you can end up harming your rankings without meaning to. If you’ve been executing your own SEO strategy without the help of a team of SEO professionals, then you probably have a […]
August 17, 2017
Coming up with content ideas for your business’s blog can be tough. Creating the wrong kind of content and you won’t be impressing your visitors or helping your business. But, with the right kind of content, you can both educate your readers and position yourself as an authority. What kind […]
May 3, 2017
If you’re trying to rank in the search engines, then your onsite and offsite SEO need to be working together. Doing things like creating stellar content, including your keyword in your headline, and optimizing your URL are all aspects of good onsite SEO. Still, there’s a lot more that you […]
April 19, 2017
If you follow SEO at all, then you might have heard something about Google’s Fred update. This update hasn’t been confirmed by Google…yet, but some websites have already felt the impact. Sites that have been creating poor quality content, or have been focusing on optimizing their sites for ad revenue […]
January 20, 2017
What Are Business Directories and How Can They Benefit Local SEO? Is this the year you’re finally going to start taking local rankings seriously? If you want to rank your site in the local search results, then you’re going to need a solid local SEO strategy. To successfully rank there […]
December 23, 2016
Lucky for your business, there are multiple ways to get ranked in Google. You don’t have to rank in the number one spot for your chosen keyword for your business to be successful. There are many ways you can rank your business in Google that don’t require you to hold […]
November 11, 2016
As a business owner you have a lot on your plate. But, if your business depends upon your website for any leads at all, then SEO is something worth focusing on. Luckily, there are a variety of things you can do to bolster your SEO efforts, and best of all, […]
October 14, 2016
SEO is always changing. For that reason a lot of people end up getting stuck and being committed to older strategies that no longer work. What used to work a few years ago no longer works. Plus, if you’re caught using any of these old and outdated strategies, you’ll only […]
September 8, 2016
When you first began blogging for your business you probably had a variety of motivations. But, I’m sure one of those motivations was to get more traffic back to your website. Optimizing your site and the content you create is a great way to do that. But, when you’re first […]
August 25, 2016
Your website needs quality content if you want it to survive. It might sound a little dire, but it’s true. In the old days of reaching an audience on the internet, you could right very low-quality content and it would still sit high in the rankings. But, if you’re still […]
August 18, 2016
Not all of us have a large advertising budget we can work with to help drive traffic to our sites. In some cases we might not have any advertising budget at all. But, don’t worry you can still maximize the amount of traffic coming back to your website without spending […]
February 25, 2016
Keyword research is the foundational step for a solid SEO strategy. Sadly, a lot of people get this first step wrong and end up ruining their SEO efforts before they even had a chance to get off the ground. Targeting the wrong keywords is akin to advertising to the wrong […]
November 18, 2015
The Right Way to Link Bait Let’s get to it right away: for a successful Facebook ad, you need three things. Great imagery, great copy, great ideas. Just having these three won’t guarantee success, but just like any other broadcast ad, a good to great one will raise awareness and drive […]
November 3, 2015
As a small business owner you know how valuable having a presence on local reviews sites can be. Most buyers and potential customers tend to check review sites before moving forward with their purchases. This means a tiny negative review can have a negative impact for your business. Below we […]
October 20, 2015
In order to have a successful SEO campaign you’re going to need to have an effective, well thought out strategy. Only when your SEO is done correctly will you start to see results in the search engines. However, since local SEO is fairly complex there are a lot of things […]
October 13, 2015
If you’re trying to grow your small business rankings, then you know how important it is to ensure you’re attracting the right kind of high quality links. Having high quality local links is one of the best ways to boost your SEO. Links are one of the more difficult parts […]
October 1, 2015
Once you have your onsite SEO taken care of it’s time to start looking for ways to boost your SEO strategy by building inbound links. The best way to do this is by sourcing links from high-quality sources. However, finding the right kind of links to boost your local SEO […]
September 18, 2015
Keeping track of your SEO efforts can be incredibly time intensive. Luckily, there are a variety of tools that can help you keep track of what is and isn’t working. In the world of SEO data truly is everything. Without tracking what you’re doing you’ll have no way of knowing […]
September 14, 2015
A lot of people are confused about SEO and content marketing. Both of these fit together and can work to help get your business new leads. If your SEO and content marketing campaigns aren’t working together, then you’re doing your business a disservice. Instead, you should attempt to join them […]
August 27, 2015
When it comes to SEO there’s a lot to think about, and execute on, if you want to see your site rise in the rankings. Technical SEO elements can be very confusing, and lead to added stress. However, there are a few search engine optimization techniques you can do yourself. […]
April 20, 2015
Usually your first website out of the gate won’t be perfect. But, over time if you invest enough time and effort you website will start to work for you and bring in new customers without you having to actively market. The backbone to this is having an effective SEO strategy. […]
August 13, 2014
The way your readers interact and consume your content is changing faster than any time in history. This has to do with the influx of smartphones, tablets, laptop and desktop screen size variations. If you desire a certain screen size as a consumer there’s a very good chance you can […]
June 9, 2014
We hope that whoever you select as a Google Partner in Jacksonville, it will be a proven team of professionals. Jacksonville boasts many qualified Google Partners, representing various expertise and experience levels. In the last blog entry, we explained the VERY basics of Google AdWords and then talked about what […]
June 3, 2014
There are many qualified Jacksonville Google Partners, poised to utilize their tested expertise in managing Google AdWords campaigns to make better use of your budget and reach more customers. But… what IS a Google Partner? And why should you care about working with a Google Partner in Jacksonville? This is […]
April 11, 2014
SEO or Search engine optimization is becoming more relevant to the growth and success of every businesses today (online and offline). SEO is not just simply about getting on top of the search results for your keywords. Search marketing is more about reaching the right people, with the right message, […]
February 19, 2014
Hey there SEO Jacksonville fans. Here’s a great infographic about Google Algorithm changes, a visual history from our buds at Hubspot and Moz Nothing keeps us on our toes when doing SEO Jacksonville then the ever changing Google Algorithms. Every industry is a bit different, but when the brass at […]
January 24, 2014
Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014
Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 10, 2014
If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013
Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
July 30, 2013
Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
