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Mobile Optimization for 2015: What You Need To Know

The SEO landscape has shifted a lot in recent months. With Google’s latest algorithm updates and the shifting of user preferences to for mobile websites there’s been a lot of shakeups.

Now, more than ever having a mobile optimized website is one of the most important things you can do for your search engine rankings, and improved customer relationships. In this post we’re going to examine the common mobile optimization trends this year and how that influences your SEO rankings.

Trends In Mobile Optimization

Mobile search is constantly changing. More and more users are choosing to use their mobile devices for everyday tasks. As a result you need to ensure your mobile strategies and platform are up to date. Below we’ll illuminate recent mobile trend you need to be aware of for this year and beyond.

1. Users Prefer Mobile Search Over Apps

When it comes to searching for local businesses users prefer to use their mobile browsers over mobile apps. People who have never used mobile search before are now turning to their devices to find crucial business information. If your mobile website isn’t geared towards mobile searches, then now might be the time to upgrade.

2. Search Trends Show Business Types Are Expanding

In the past people used to use their mobile devices to search for bars and pubs. However, in recent years we’ve seen an explosion in the business types that users are searching for. This means that new niche types are turning up and being uncovered every single day.

The biggest growth in search terms has occurred in cafes, restaurants, simple shops and service oriented businesses such as mechanics and other healthcare providers.

3. Users Expect Your Site To Be Mobile

User expectations continue to rise, when it comes to having a mobile optimized site. A few years ago you used to be able to get away with having a site that didn’t display correctly on a mobile device, but times have changed.

Now, searchers expect your site to look good and display necessary contact information, such as phone number, physical location, and a map showing your location.

What This Means For Local Rankings

In order to maintain your rankings you need to serve your customers as well as the search engines. As we noted above users are demanding that your site look good and function on a mobile browser.

With recent search engine updates we’ve seen Google begin to favor sites that are optimized for the mobile web. It’s always a good idea to stay in the good graces of Google.

If you’re interested in upgrading your current website, or employing a local Jacksonville SEO strategy then get in touch with C7 Creative today.

by Calvin Bryant
Digital Marketing Geek