Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must now invest in adding a new kind of value. Your budget this year should include more spending on content, beautiful web design and inbound analytics. Expect to see new software and upgrades to existing tools that help you better manage your inbound marketing efforts and prioritize your next steps.