INBOUND MARKETING JACKSONVILLE.
At first companies and marketing agencies alike looked at Inbound Marketing as an evolution; a slow change among the industry that would soon catch on. Wrong. Inbound Marketing has become a revolution. It has swept the world in one clean swoop. Instead of leading brands always having the upper hand to beat out the small companies with costly TV commercials, lengthy magazine inserts, or huge billboards, Inbound Marketing has leveled the playing field.
Marketing is now more about the size of the brain, and less about the size of your bank account.
What is Inbound Marketing?
There are two main types of marketing that have deemed themselves winners in the digital world. Inbound and Outbound Marketing. The cost of 3 out of 4 Inbound Marketing channels is less than the cost of any outbound marketing channel. Inbound Marketing is slowly pushing Outbound out of the game, but we believe the two should work together to provide the best results. With 10.3 billion searches conducted every month on Google, don’t even think about ignoring the Internet and its influence on consumers.
Inbound V. Outbound
- Inbound lends to a 14.6% close rate, while outbound marketing strategies are still below 2%
- 32% of brands surveyed plan to cut down Outbound Marketing expenses and distribute them to their Inbound Marketing efforts
- 3 times more leads per dollar than Outbound Marketing
- Proven to double the average website conversion rate from 6% to 12%
4 Focuses.
Inbound marketing is made up of four parts. All four work both independently and together to take your business from 0 to 100. Inbound Marketing works as a well-oiled machine, which each part of the machine needing grease and attention equally.
By strategically focusing on each part of the Inbound Marketing machine, you might just find yourself blowing the roof off of your profits.
SEO
Search Engine Optimization is the difference between night and day. It can be broken down with a simple question: do you want your business to be seen on the internet or not? SEO is the practice of making changes in different areas of your website so the search engines like Google, Yahoo, or Bing can find you. It’s the difference of showing up on the first page on Google to showing up on the second and beyond. Did you know, 75% of internet users never make it past the first page in Google Search before they go back up to the top and type in something else? By arming your business with an SEO strategy, you are equipping your Google rankings with the upmost advantage.
PPC
PPC, or Pay- Per- Click advertising, is based solely on keywords. By anticipating keywords users will use to type into Google Search. These are the search results at the very top of a Google search with the miniature Ad symbol. By using paid search, we can strategically place you in this advertising area, bringing you above even the best SEO bidders.
Social Media
If you haven’t been living under a rock the past few years, you will know that social media is becoming the driving factor behind many businesses. Why? Because our culture is changing. People no longer want to be marketed at, but instead want to be educated on or targeted based on the interests they have already shared. Social media puts the power in the hands of the consumer. Each user can start to follow and stop following any company, business, or group at any time. It is crucial to stay relevant, and innovative on every social media platform.
Content Marketing
Creating and sharing useful, intriguing information is also another type of Inbound Marketing. The more knowledge shared to the public, the more it establishes your company as a legitimate, trusted source for information. The more quality blogs that are written, published, and shared about your company, the wider reach your Inbound Marketing encompasses. Don’t let your business get lost in the Internet world, impact it by letting it impact you!
