4 Focuses.
Inbound marketing is made up of four parts. All four work both independently and together to take your business from 0 to 100. Inbound Marketing works as a well-oiled machine, which each part of the machine needing grease and attention equally.
By strategically focusing on each part of the Inbound Marketing machine, you might just find yourself blowing the roof off of your profits.
SEO
Search Engine Optimization is the difference between night and day. It can be broken down with a simple question: do you want your business to be seen on the internet or not? SEO is the practice of making changes in different areas of your website so the search engines like Google, Yahoo, or Bing can find you. It’s the difference of showing up on the first page on Google to showing up on the second and beyond. Did you know, 75% of internet users never make it past the first page in Google Search before they go back up to the top and type in something else? By arming your business with an SEO strategy, you are equipping your Google rankings with the upmost advantage.
PPC
PPC, or Pay- Per- Click advertising, is based solely on keywords. By anticipating keywords users will use to type into Google Search. These are the search results at the very top of a Google search with the miniature Ad symbol. By using paid search, we can strategically place you in this advertising area, bringing you above even the best SEO bidders.