When it comes to your business you need something that’s going to make you stand out from the crowd. There are more businesses that are in competition for attention than ever before. However, there is a way to make your business stand out without having to change your services and products.
It has to do with embracing what makes you different and special. By uncovering and clearly communicating your uniqueness you’ll stand out even in the most crowded niches. In this article you’ll find a series of steps that will guide you through developing your USP or unique selling proposition.
1. Who Is Your Target Audience?
Your target audience is the same thing as your ideal customer. This is the person who you’d love to do business with, and represents your dream customer.
How are you addressing their needs and solving their problems? Who is this exact person and what does your business do for them?
2. Where Do You Excel?
Even if you’re competing in the same niche there are going to be certain skills you have that will outshine others. You need to make these benefits clear, and illustrate how your differ from the competition.
Do you have lower prices? Better customer service? Lifetime support for all of your products or services?
3. Take Ownership Of Your Differences
This is a continuation of the previous step, but it will help to further refine the real reasons your customers are going to choose you over your competitors.
What makes you different from every other business in your niche? When it comes to narrowing down your differences it can be beneficial to start with a smaller niche and expand over time.
Once you become the master and go-to resource for a certain segment of the market it’s much easier to expand from that point. You’d hate to be the jack of all trades. The further you niche yourself down the faster you’ll see your success and authority grow.
4. Communicate Clearly
Now that you know who you’re talking to, and the one thing that makes you stand out it’s time to communicate this clearly to your customers. After all, no one is going to work with you if they don’t know what you do.
Try to refine your USP down into a single sentence, or even a couple of words. This can be useful as a tagline and can allow your customers to easily define what you do.
Remember, your USP doesn’t have to be something complicated. Sometimes it can just be an emphasis on your customer service record. Your USP needs to communicate to your customer why you’re the best person for the job.