Not all of us have a large advertising budget we can work with to help drive traffic to our sites. In some cases we might not have any advertising budget at all. But, don’t worry you can still maximize the amount of traffic coming back to your website without spending a dime on ads.
In this post we explore four different ways you can increase the amount of traffic coming back to your site all by using content you already have.
1. Share Content More Than Once
There’s no rule that says you can only share your content on social media once. If you’re truly looking to get the most value from the content you’ve already created, then it’s important that you share your content multiple times.
You can also see which content of yours has performed the best and share that content repeatedly, as people have already shown this specific piece of content will do well. Plus, some of your followers might have missed some of the content you’ve created in the past.
2. Improve Your Headlines
Most people will end up reading your headlines and not the article. As a result, the headline is one of the most important aspects of your post, however, most bloggers don’t spend enough time on headline creation.
By spending more time on your headlines you can improve the amount of traffic coming back to your site, and improve your click-through rates.
In order to create powerful headlines they must invoke curiosity and compel the readers to click. You’ll want to have the reader thinking “I have to find out what happens next.” Think of your headline as a cliffhanger, you know, the kind that Netflix uses to make you binge watch an entire season.
3. Encourage Readers to Share
If you’re trying to get the most value possible out of your content, then you’ll want to engage your readers as much as possible. If you’re trying to garner more social shares, then tell your readers to share. If you’d like your existing readers to join your email list, then tell them. If you want them to email your blog post to a friend, then tell them that.
You must define a specific action you’d like your readers to take and then tell them to do it. Without being explicit, they’ll probably read your content and leave. To get the most value from your existing content you must active and engage your readers.
4. Optimize Your Existing Content
Most website owners neglect the importance of onsite SEO. But, this can be an easy win when it comes to getting more traffic from your website. Even the best offsite SEO strategy in the world won’t be as effective without all of the onsite SEO elements taken care of.
To further optimize your onsite SEO check out this post from Moz on the main elements you should optimize. By cleaning up any onsite mistakes you might be making you’ll make it that much easier for your site rise in the search engine rankings.
If you’re interested in growing the amount of traffic your site receives along with your online authority, then get in touch with our creative team today. We love to help businesses in the local Jacksonville area reach their online business goals.