youtube video marketing

Did you know that YouTube is the second largest search engine in the world? Now, you might not think that your audience is hanging out on YouTube, but with an audience that large, you might want to check your opinion.

Now, creating content for YouTube is going to be a bit different than other platforms, but as you’ll learn in this post, it doesn’t have to be incredibly difficult.

A lot of business owners tend to get scared off when it comes to YouTube marketing, so naturally there’s going to be less competition for your niche.

Below you’ll learn how you can create an effective YouTube strategy to grow your business.

1. Get Your Content Mindset Right

With YouTube you won’t be able to throw up one or two videos and call it a day. If you want your YouTube channel to take off, then you’re going to need to be creating a ton of content. Luckily, you probably already have a desk-full of existing ideas you can draw from.

For example, you can repurpose any blog posts, eBooks, interviews, products reviews, and anything else you’ve created into an awesome YouTube video. By repurposing content you’ve already created you can extend the life of the content, all while not having to spend a ton of additional time.

You’ve already done the hard work of creating the content, now it’s time to transform it into an awesome video.

2. Customize Your Posts

There are a ton of optimization tweaks you can do to customize your channel and encourage subscribers and traffic to your website.

To start your channel you need to customize the following:

  • Your background image
  • The trailer for your channel
  • Your channel logo
  • Your playlists
  • The URL for your channel
  • Your profile description and links

You’ll also have additional customization and branding options with each video you publish, like:

  • The title of your video
  • Your video description
  • Video tags
  • Your end card
  • Your video thumbnail
  • Your video introduction

The greater you can customize each element of your YouTube channel and each video you create the better your likelihood of building a powerful brand on the platform.

3. Invest in the Long Haul

Just like any form of content marketing, YouTube is a long-term game. When creating videos, remember, it’s always about consistency. Create a regular publishing schedule and make sure you stick to it.

Remember, the results will come. If you’re creating epic video content that helps to solve problems in your niche, and you optimize each video for certain keywords the views and subscribers will come.

You might not get thousands of views immediately, but stick with it and the traffic will come.

4. Always Be Promoting

Once your channel is ready to rock you need to promote it whenever you get a chance. If you have an existing audience across social media, an email list, your current blog, make sure you promote your latest YouTube videos.

You might even find that your audience likes to consume video content over other content formats. By promoting your content outside of YouTube you’ll be able to draw a larger audience than you would have otherwise.

And there you have it. We hope the tips above will help you start your YouTube marketing off on the right foot. If you’re looking to transform your existing video marketing strategy, or create one from scratch, then reach out to our creative team today.

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Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.