How to Create Evergreen Content for Your Company Blog
Finding the right mix of compelling newsworthy content and long-term content that’ll be valuable for the distant future can be tough.
However, for your content strategy to be successful you need your content to provide value in any way you possibly can. This means creating blogs that’ll provide value for years to come, along with content that speaks to reader needs in this very moment.
Below we highlight the importance of having evergreen content play a role in your content strategy and the steps you can take to create it.
What is Evergreen Content?
Evergreen content is content that doesn’t lose its value over time. Someone could stumble upon your post ten years from now and it would still hold the same value as when you initially pressed publish. Of course, it’s impossible to only create evergreen content, as it often takes a lot more work.
Some common forms of evergreen content are “how-to” guides and other forms of instructional content. It also shows up in “ultimate guides” that can be created around virtually any niche. In some cases you might need to update your evergreen content to reflect new information that might have come to light.
Now, it might be hard to brainstorm evergreen topics, but that’s why we offer you a little help below.
How to Create Evergreen Content
Evergreen content comes in many shades, and will look differently depending upon the niche you’re in. It’ll take more time to create, but since you’ll be receiving traffic from the post for the long-term, the time you invest up front will be worth it.
1. Think of Long-Term Problems
Evergreen content focuses on problems that people will have for a long time. This style of post is primarily geared towards beginners who are just learning about the topic. Since beginners tend to need to learn the same foundational knowledge of any field, your post will most-likely cater to them.
2. Always Go Big
When creating evergreen content think wide in scope. Try to create a post that’ll be the ultimate resource on the topic. This will make is incredibly useful, as people won’t have to search around to find everything they need.
For instance, topics like, ‘How to Create Your First Home Garden’, or ‘How to Create the Perfect Interview’ are great places to start. Chances are you’ll have similar problems to help solve in your own niche.
3. Evergreen Content Types
You can take your evergreen content in a lot of different directions. We mentioned the how to, and ultimate guide posts above, but here are a few more content types you can create:
- A history of the industry post. History is set in stone, so it’s much easier to create something you know will stand the test of time.
- A beginner glossary. Most industries have a set of terms and industry jargon you need to know to understand the field. Compiling all of these terms together into one easy to access place will be very valuable for your readers.
- A questions post. Over time you’ll notice the same questions arise. Create a post that answers all of these questions for your readers in one place.