align social media and personal branding

If you want to build your personal brand, then having a solid social media strategy can go a long way towards solidifying your brand. There are multiple reasons to build your personal brand. maybe you’re looking to start a business of your own, or you’re trying to build you own online presence so you have more bargaining power when searching for jobs.

Whatever the reason building a personal brand can be a very valuable tool for any career decisions you might make in the future. Below you’ll find our guidelines for aligning your personal brand with your social media presence.

What Is A Personal Brand?

Your personal brand is whatever comes up when someone Google’s your name, or even thinks about you and your work. However, for the sake of this article we’re going to focus entirely on your online brand.

When you Google your name there are usually a variety of things that pop up. It could be your website, your social media profiles, or even links from other people mentioning you. Google tends to favor social media profiles, especially if you’re very active on that platform.

In order to take control of your personal brand, you need to take control of your search results, and building out your social media profiles is a great place to start.

How To Align Your Social Media Presence and Brand

Your social media profiles and your brand need to be in alignment . Below you’ll find a few ways you can make this happen.

1. Define The Purpose

What’s your goal for when people search your name? What do you want people to come away with?

You must define the purpose for your online brand before you start building. This will also help you decide which social media platforms you’re going to focus on . For example, if you want to focus on building new work connections then LinkedIn will be your platform of choice.

2. Illustrate Your Uniqueness

If you want to stand out, you have to differentiate yourself from your competition. With a strong persona and a great way to differentiate yourself, you’ll definitely give yourself a way to stand out from the rest of the field. Define who you are and what you do, and communicate this in a clear and consistent way. If you’re working on establishing a unique identity, you might also consider seeking the assistance of a who can help you craft a compelling brand story.

3. Develop A Consistent Image

You’ll need to have your social media presence have a consistent look across every social media platform you decide to develop a profile on. Of course, there will be platform specific differences, but you should try to maintain a similar overall aesthetic. If you’re looking to enhance your branding and ensure a cohesive image, consider enlisting the help of a who specializes in social media strategy and content creation.

It’s important to use the same color scheme, and general messaging across every social media platform, including your website. That way people will be able to easily track you and your brand no matter the social media platform.

4. Reserve Your Name Across Multiple Platforms

Even though you may be choosing a single social media platform to focus your time and attention on, it’s still important to reserve your name, or business name, across old and new social media platforms. So, when you do decide to engage across a specific platform, you’ll be ready to go. To ensure a consistent and effective social media presence, consider the expertise of a that can assist in managing your brand across various platforms.

If you’re interested in a branding strategy, or social media strategy that actually works, then get in touch with our creative team today.


Calvin Bryant

Calvin is a digital expert with clients in the U.S., U.K., and the Caribbean Islands. As the founder of C7, he has worked with Joel Osteen, Carlos Santana, the FBI, and the NBA. He resides in Ponte Vedra, Florida, and is a proud father and husband of 28+ years to his wife, Krista.