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Building Jacksonville Brands With Smarter Branding
April 10, 2019

Good UX/UI Design is Good Business

Most Jacksonville businesses understand the importance of creating a great brick-and-mortar experience for their customers. But that same dedication to the in-person experience is often not applied to the customer experience on their websites and mobile apps.

Customers are spending more time shopping online than in-store, making it imperative that your website and or app offers an optimal user experience. This can only be accomplished through the utilization of good UX (user experience) design and good UI (user interface) design. When it only takes the press of a finger to lose a potential customer, your brand can’t afford to be hampered by bad UX/UI design.

“If you think good design is expensive, you should look at the cost of bad design,” says Dr. Ralph Speth, CEO of Jaguar Land Rover.

So what exactly is UX and UI? Think of building a website or app like building a house. The UX design are the blueprints. It’s used to build the framework for the functionality and usability of your website or app. If you want to build a great house, you need great blueprints. But if the blueprints have the master bath on a different floor than the master bedroom, the house won’t function properly, creating a bad user experience for anyone living in it. It’s the same with websites and apps. Without good UX design to make every digital interaction with your brand easy and intuitive, the user experience will be bad for the potential customer, and ultimately, your bottom line.

When it only takes the press of a finger to lose a potential customer, your brand can’t afford to be hampered by bad UX/UI design.

But good UX design is only half the battle. Now that the house is built, you need to add some decor and curb appeal, and turn it into a beautiful home. This is where UI design comes in. Good UI design improves the overall look and feel and plays a crucial role in the user experience. Working together with the UX design, UI design increases functionality and attractiveness, and helps bring your brand’s visual identity to life throughout, across every platform.

Rahul Varshney, co-creator of Foster.fm, offers this analogy. “A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

Rahul Varshney, co-creator of Foster.fm, offers this analogy. “A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI So, it’s imperative to work with a creative agency in Jacksonville that’s proficient in both UX and UI design. At C7 Creative, they’re second nature to us, because we have more experience than your typical Jacksonville agency—we’ve been a digital creative agency since day one. is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

So, it’s imperative to work with a creative agency in Jacksonville that’s proficient in both UX and UI design. At C7 Creative, they’re second nature to us, because we have more experience than your typical Jacksonville agency—we’ve been a digital creative agency since day one.

In these examples, we married the UX and UI to create intuitive functionality and clean design across our client’s website and mobile app.

Leaning on our extensive digital and graphic design backgrounds, we’re able to create websites and apps for Jacksonville businesses that are easy to use, and easy on the eyes. We accomplish this with customer/brand insight and good UX/UI design at every interaction point, from the wireframing and front-end development, to the color scheme and font choice. It’s an attention to detail that enables us to build websites and apps that stay true to our clients’ brands, while creating user experiences that foster brand loyalty.

So, if your Jacksonville business needs a new website or app, always keep in mind that the user experience is just as important as the product or service you provide. Good UX/UI design will help your business find the sweet spot of digital communication, where functionality and beautiful design seamlessly blend together. When this occurs, it’s a win for your customers and your brand.

Calvin Bryant
Calvin Bryant
SEO Jacksonville by Calvin Bryant. I am the founder of C7 Creative a Digital Marketing Agency based in Jacksonville, Florida and the Caribbean Islands. We create digital experiences that clearly communicate your brand, guide browsers toward specific goals, and make your customers smile.