DIGITAL MARKETING BLOG JACKSONVILLE FLORIDA

If you want to compete in today's marketplace you must have a well defined digital strategy... or you will not survive. Enjoy this blog and may it give you inspiration, insight and strategies that will enable you to win.

February 7, 2014

The Right Jacksonville Creative Agency Can Transform Your Brand

With the right Jacksonville creative agency on your digital marketing team, your brand can be transformed from boring to dynamic. Let C7 Creative.com show you how. 904.993.0301
January 24, 2014

Reputation Management Jacksonville Part II

Jacksonville, it takes years to build a good reputation. Increasingly, business leaders are realizing that a good Jacksonville reputation must be defended in this digital age. It only takes a couple of minutes to smear the reputation of an individual or business because of the Internet. This is why the […]
January 17, 2014

SEO Jacksonville More Calls. More Clicks

Local SEO In Jacksonville Builds Your Brand. The added value that web-based marketing channels bring to today’s business is tremendous. But in addition to the added value comes new marketing challenges. At C7 we offer a suite of digital marketing solutions geared toward addressing these SEO challenges in Jacksonville. We […]
January 11, 2014

Reputation Management Jacksonville

We Will Suppress Negative Internet Listings We know how important image, reputation and brand are to business and it leaders in Jacksonville. It can take 20 years to build your Image and 5 minutes for it too be tarnished. As a result, organizations like yours are taking aggressive steps to […]
January 10, 2014

What Is A Mobile Website Jacksonville?

If you’ve used a smartphone or tablet to browse the internet in the past year, chances are you have encountered a mobile website in Jacksonville—whether you realized it or not! Major Jacksonville retailers, content providers and news sites have all created versions of their websites that are optimized for your […]
October 28, 2013

Google Algorithm Updates

Google changes its search algorithm around 500–600 times yearly. Most of these changes do not significantly impact many Jacksonville area businesses but Google occasionally kicks out a "major" algorithmic update (such as Google Penguin) that impacts search engine optimization results for Jacksonville companies in very significant ways.
October 2, 2013

Ice Cream Branding Yum!

July 30, 2013

Jacksonville Inbound Marketing Resurgence

Jacksonville Inbound Marketing. Imagine drawing customers to your website without paid marketing. They come willingly—because you offer them amazing content! Inbound marketing is the process of creating content, conversations and valuable resources that draw customers to products or websites without paid marketing. With the growth of social marketing, marketers must […]
July 10, 2012

It’s A Mobile Revolution

With more than 75 percent of the world having access to mobile devices, today’s marketer can’t deny the value of offering second-screen value for their brands and clients. Worldwide, there are more than 5 billion mobile users, with 1.1 billion smartphone subscribers. The iPad was the fastest growing technology product… […]
April 27, 2018
why you need a mobile website

How to Create a Mobile Website That Google Loves

It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
March 12, 2018
how to market to your customers problems

How To Sell More By Focusing On Your Customer’s Problems

As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 15, 2018
mobile experience matters

3 Ways to Optimize Your User Experience for Mobile Users

Desktop searches used to be one of the only ways for a user to access your website. But, in recent years those times have changed tremendously. In fact, today more people are using their mobile browsers over their desktops, which only means one thing. Your site and user experience need […]
January 26, 2018
five ways to create locally relevant content

How to Create Content That Will Improve Your Local Rankings

Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
January 18, 2018
five ways to build local links

5 Simple Ways Your Local Business Can Start Link Building

As a local business owner getting started with local SEO doesn’t have to be intimidating. Yes, there are a lot of moving pieces. But, once you grasp the basics you’ll see that it simply takes time and effort and execute properly. Of course, you can always hire a local SEO […]
January 11, 2018
improve content for more traffic

3 Ways to Improve Your Content to Increase Your Traffic Levels

If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content. Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you […]
January 3, 2018
digital marketing campaign data

How to More Effectively Track Your Digital Marketing Campaigns

The only way to ensure that your digital marketing campaigns are actually working is to track and measure your results. After all, there’s no point in consistently taking action if you’re not taking the right kind of action. Sure, checking your analytics data is important. But, if you don’t know […]
December 26, 2017
3 ways you can rank in google

Are You Taking Advantage of the 3 Different Ways You Can Rank in Google?

As a local business owner, there are actually multiple ways you can show up in the Google search results. Each approach will take a different strategy and approach, but if you’re serious about dominating local search, then you’ll want to rank across all three. Below we illuminate what each of […]
December 19, 2017
jacksonville small business marketing tips

7 Small Business Marketing Ideas You Can Use Today

There are probably hundreds of different approaches you can take to get your local business more customers. Depending upon your market some methods will work better than others. When you’re getting started trying to generate more leads online for your local business it can be helpful to cast a wide […]
April 27, 2018
why you need a mobile website

How to Create a Mobile Website That Google Loves

It’s no secret that Google loves mobile. With their latest mobile index update, they’re pushing towards mobile even harder. This means one thing—you need to be prepped for mobile. And the biggest part of this preparation is your website. Without a mobile-friendly website, you’re gonna get left behind. But not […]
March 12, 2018
how to market to your customers problems

How To Sell More By Focusing On Your Customer’s Problems

As a business owner you’ve got a product or service that you’re selling. Naturally, you’ll want to talk about this all the time and share all the features that your product or service has. You’re super excited about what you have to offer. This is a good thing. However, too […]
February 15, 2018
mobile experience matters

3 Ways to Optimize Your User Experience for Mobile Users

Desktop searches used to be one of the only ways for a user to access your website. But, in recent years those times have changed tremendously. In fact, today more people are using their mobile browsers over their desktops, which only means one thing. Your site and user experience need […]
January 26, 2018
five ways to create locally relevant content

How to Create Content That Will Improve Your Local Rankings

Today’s consumers primarily use search engines to find out about local businesses and services. In the old days, you’d reach your local market through flyers, local newspaper ads, and other means. But today that’s been replaced by digital methods. There are a variety of different strategies and tactics you can […]
January 18, 2018
five ways to build local links

5 Simple Ways Your Local Business Can Start Link Building

As a local business owner getting started with local SEO doesn’t have to be intimidating. Yes, there are a lot of moving pieces. But, once you grasp the basics you’ll see that it simply takes time and effort and execute properly. Of course, you can always hire a local SEO […]
January 11, 2018
improve content for more traffic

3 Ways to Improve Your Content to Increase Your Traffic Levels

If you’re here, then you’re probably not getting the traffic levels you desire. If you’ve been creating content for a while, but haven’t seen any results then there are probably some problems with your content. Luckily, there are some definite reasons your content isn’t getting you the traffic numbers you […]
January 3, 2018
digital marketing campaign data

How to More Effectively Track Your Digital Marketing Campaigns

The only way to ensure that your digital marketing campaigns are actually working is to track and measure your results. After all, there’s no point in consistently taking action if you’re not taking the right kind of action. Sure, checking your analytics data is important. But, if you don’t know […]
December 26, 2017
3 ways you can rank in google

Are You Taking Advantage of the 3 Different Ways You Can Rank in Google?

As a local business owner, there are actually multiple ways you can show up in the Google search results. Each approach will take a different strategy and approach, but if you’re serious about dominating local search, then you’ll want to rank across all three. Below we illuminate what each of […]
December 19, 2017
jacksonville small business marketing tips

7 Small Business Marketing Ideas You Can Use Today

There are probably hundreds of different approaches you can take to get your local business more customers. Depending upon your market some methods will work better than others. When you’re getting started trying to generate more leads online for your local business it can be helpful to cast a wide […]
December 15, 2017
five social media marketing tips

5 Tips for Effective Social Media Marketing

Managing your social media presence effectively can be a lot of work. With so many different platforms, and strategies, and elements to track it can get overwhelming very quickly. However, with social media, you don’t have to do everything. Like most things regarding your business, there are certain activities that’ll […]
December 7, 2017
update older content

Why You Should Update Your Older Content

Just because you’ve written a blog post, published, and promoted it doesn’t mean that’s it’s done forever. Your older blog content can still be very valuable, both to your readers and to your business. This is doubly true if you have older posts that are still sending your website plenty […]
November 28, 2017
improve your content

5 Ways to Improve Your Content

You don’t have to be an incredible writer to produce content your audience loves. In fact, producing epic content relies more on providing them with value than the exact words you use to do it. If you think your content could be improved, or you’re just looking for ways to […]
November 24, 2017
getting your site into google position zero

Why Position Zero in Google Matters and How to Get It

When it comes to rankings most people try to aim for the number one spot. After all, the number one spot in Google is still very coveted real estate. However, there’s a new kid on the block that might even be more valuable, #0. You’ve probably seen this little box […]
November 17, 2017
why your content is important

Why Content Is the Backbone of Your Online Success

Succeeding with digital marketing requires excelling across multiple domains. You can’t just blog a few times a month, or schedule a few tweets, and call it good. Yes, it would be beautiful if it really were that simple. But sadly that’s quite far from reality. For your digital marketing strategy […]
November 10, 2017
why your contact page matters

How to Create a Better Contact Page

Most people don’t even think twice about their contact page. They throw up a simple contact form and call it a day. But, your contact form is a valuable page on your site and it demands more attention than just a few minutes. If your traffic levels are really low, […]
November 2, 2017
seo mistakes to fix

5 Common SEO Mistakes You’ll Want to Avoid

When it comes to SEO it’s easy to make costly mistakes. SEO can get complex quite quickly, and you can end up harming your rankings without meaning to. If you’ve been executing your own SEO strategy without the help of a team of SEO professionals, then you probably have a […]
October 27, 2017
digital marketing ideas

5 Creative Digital Marketing Hacks You Can Implement Today

As a local business owner, you know how valuable a rock-solid digital marketing strategy can be for your business. However, it can get difficult to maintain consistency over the long-run. Especially, when you run out of ideas to keep your campaigns moving forward. Below we offer five creative ideas you […]
October 20, 2017
website homepage elements

How to Optimize Your Website’s Homepage

Your home page is one of the most popular and important pages on your website. If you’re a local service based business, then your home page will be listed in local listings and rank across relevant local keywords. When a user lands on your site you want to grab their […]
October 13, 2017
referral marketing jacksonville

5 Ways to Improve Referrals to Your Business

Getting a steady stream of referrals is all about creating a connection with your current customers and making it easy for them to pass your business on to other colleagues. In fact, according to Neilsen, “people are four times more likely to buy when they are referred by a friend.” […]
October 6, 2017
jacksonville digital marketing channels

3 of the Most Viable Digital Marketing Channels for Your Small Business

As a small business, the strength of your digital marketing strategy can make or break your business. Spend too much time pursuing the wrong strategies and you won’t get the right results to actually help your business grow. We’ve seen this too many times to count. There are multiple methods […]
September 29, 2017
jacksonville website about page

How to Write a Better About Page

Your about page is one of the most important pages on your website. Chances are your visitors landed on your site and they’re looking for more information about your business. Your about page is a great way to make a connection, yet sadly a lot of business owners end up […]
September 22, 2017
jackonsville onsite seo

The Onsite SEO Checklist

Having proper onsite optimization is a very important aspect of any SEO strategy. Mostly because optimizing your site is something that’s entirely within your control. Without onsite optimization, the search engines won’t have any idea what your site is about. Even if you have a solid offsite SEO plan in […]
September 15, 2017
improve your jacksonville digital marketing strategy

7 Digital Marketing Tips to Improve Your Local Marketing Efforts

Digital marketing can be tough. There’s so much noise out there it can be difficult to find what actually works. Plus, there are so many different verticals and approaches it can be hard to create a cohesive and actionable strategy. If you don’t feel like your current strategy is working, […]
September 8, 2017
local seo benefits

How Local SEO Can Benefit Your Business

If you run a locally-based business and are looking for ways to generate more leads, then SEO is going to be a solid investment. A lot of business owners think that SEO is dead, or isn’t an effective way to grow your online presence. But, this simply isn’t true. Having […]
September 1, 2017
create a local business blog

How to Start a Local Blog That Actually Benefits Your Business

Blogging for your local business can be difficult. You may feel stuck with your topics and feel like there’s nothing left to write about. Whether you’re writing the content yourself or outsourcing there’s always another angle you can take or another topic you can dig up. Below we show you […]
August 25, 2017
jacksonville seo mistakes

3 Common SEO Mistakes Small Business Owners Make

Organic search engine traffic can be one of the most valuable forms of traffic for your business. However, pulling off SEO the right way can be tough. There are multiple elements that need to be in place for your SEO strategy to be successful. Even forgetting a single element can […]
August 17, 2017
how to content

The Importance of How-To Content in Your Blogging Strategy

Coming up with content ideas for your business’s blog can be tough. Creating the wrong kind of content and you won’t be impressing your visitors or helping your business. But, with the right kind of content, you can both educate your readers and position yourself as an authority. What kind […]
August 10, 2017
livestream videos social media

How to Make Better Social Media Livestream Videos

One of the latest features that a ton of different social media networks have started to add is the ability to livestream videos. This style of video is very relaxed and natural and enables you to connect with your customers, or followers, in an entirely new way. Whether you’ve live […]
August 2, 2017
blog post format

How to Write a Killer Blog Post for Your Company Blog

Writing for the web is different than any other format. For that reason it’s important you adhere to a set of guidelines that will make your work that much more readable. Failing to use the guidelines below will only result in a blog post that does nothing for your business. […]
July 27, 2017
user experience benefits

Why User Experience Matters and How to Improve It

A lot of business owners are running marketing campaigns to send traffic to their sites, but their sites aren’t ready to receive that traffic. Without focusing on user experience you’re wasting the traffic you’re already getting and can end up wasting money and time. Below we highlight why user experience […]
July 19, 2017
getting local reviews

Why Local Reviews Are So Valuable

If you have a business that has a physical location, then you need to start taking local reviews seriously. The quality of your local reviews will help to build your reputation and help people decide whether or not they actually want to work with you. Local reviews are a huge […]
July 12, 2017
guest blogging benefits beyond seo

5 Ways Guest Posting Can Benefit Your Business

A lot of business owners believe that guest blogging is all about SEO. However, that isn’t the case. There are some built in SEO benefits, but that shouldn’t be the sole reason that SEO is a part of your overall marketing strategy. Initially, guest posting began as a way for […]
July 5, 2017
fix your content mistakes

3 Ways to Fix Your Content to Skyrocket Your Traffic Levels

One of the biggest reasons to create content for your website is to increase your levels of relevant traffic. But, if you’ve been creating content for a while and see stagnant or declining traffic levels, then continuing to publish content can be a little disheartening. But, before you stop publishing […]
June 28, 2017
digital marketing mistakes

5 Digital Marketing Mistakes That Could Be Killing Your Business

As a business owner, you’re always on the lookout for ways you can grow your business and optimize existing sources of revenue. However, when it comes to digital marketing you could be making some mistakes that are actually costing you money. Digital marketing is ever moving and requires a lot […]
June 21, 2017
mobile landing page

What You Need to Know About Mobile Landing Pages

You’ve probably had the experience of trying to read a website on your smartphone and when you click a link you’re taken to a near unreadable page. This little thing totally ruins the user experience and will kill any sales you’re trying to generate. More and more users are using […]
June 15, 2017
jacksonville social media strategy

How to Create a Social Media Marketing Plan that Actually Works

In order to succeed with social media, you’re going to need a solid strategy behind you. Just posting randomly, or whenever you have the time, won’t help you achieve your business goals. If you’ve been looking for a way to build a social media strategy that’ll help define your direction, […]
June 8, 2017
social media engagement

5 Ways You Can Increase Social Media Engagement

Social media can be a very powerful tool in your arsenal. But, what can you do when no one seems to be interacting with your posts? An effective social media strategy can help you drive leads, send traffic back to your site, and build a deeper relationship with your followers. […]
May 24, 2017
youtube video marketing

How to Effectively Use YouTube to Grow Your Business

Did you know that YouTube is the second largest search engine in the world? Now, you might not think that your audience is hanging out on YouTube, but with an audience that large, you might want to check your opinion. Now, creating content for YouTube is going to be a […]
May 17, 2017
how to growth hack your website

7 Growth Hacks You Can Use to Grow Your Business

Making sure that your website is primed for growth is a crucial aspect of any solid marketing strategy. However, not every kind of growth hack will be the perfect for every style of business. Instead of using a single growth hack to grow your business we’ve found it most effective to […]
May 10, 2017
how to improve social sharing

How to Improve the Sharability of Your Content

Maybe you’ve published a post you thought should get more traction. But, when you check the stats less than a dozen people have shared the post. What’s going on? Shouldn’t there be more people actively sharing your content? Even if you’re creating solid content there are still a number of […]
May 3, 2017
one page seo tips

3 Simple On-Page SEO Tips You Can Implement Today

If you’re trying to rank in the search engines, then your onsite and offsite SEO need to be working together. Doing things like creating stellar content, including your keyword in your headline, and optimizing your URL are all aspects of good onsite SEO. Still, there’s a lot more that you […]
April 26, 2017
website trust

3 Ways You Can Help to Build Customer Trust

Building trust with your website is one of the most important things you can do for your business. A website without certain trust factors in place won’t do much to convince people to actually work with you. You can say certain things about your business and work, but will anyone […]
April 19, 2017
recent algorithm update

What You Need to Know About Google’s Fred Update

If you follow SEO at all, then you might have heard something about Google’s Fred update. This update hasn’t been confirmed by Google…yet, but some websites have already felt the impact. Sites that have been creating poor quality content, or have been focusing on optimizing their sites for ad revenue […]
April 13, 2017
jacksonville website design trends of 2017

The Most Popular Website Design Trends of 2017

Website designs are constantly evolving. Now, this doesn’t mean you need to redesign your website every single year in order to keep up. But, it’s a good idea to be aware of these trends, so you can ensure that your website isn’t falling too far out of date. The best […]
April 7, 2017
small business content jacksonville

5 Great Content Ideas For Your Small Business

As a small business owner you have a lot on your plate. Beyond taking care of the day to day operations of your business, as well as growth, you need to keep tabs on your online marketing strategy as well. Due to the time constraint it’s easy to let blogging […]
March 28, 2017
jacksonville content marketing

3 Tips to Create Content That Gets You Attention

When you’re creating content for your business you want to ensure you get the most traction possible. There’s no point in creating content that doesn’t support your business, or delight your readers. However, a lot of business owners aren’t sure about what kind of content they should be creating. So, […]
March 24, 2017
website design 2017 jacksonville

5 Reasons You Might Want a New Website For Your Business

Every business needs a website. It’s 2017, time to get with the program. Even if you think a website isn’t necessary you might be surprised at the number of people online currently searching for a business like yours. Put simply, if you don’t have a website, or have one that’s outdated, […]
March 17, 2017
referral marketing jacksonville

How Customer Referrals Can Help Power Your Business

Customer referrals are as good as gold. However, we’re surprised how many companies don’t take advantage of this. There’s no better salesperson than a satisfied customer. If you find yourself constantly having to drum up new leads for your business, then maybe it’s time to incorporate referrals into your marketing […]
March 10, 2017
3 new keyword research tips

3 Ways to Improve Your Keyword Research

Doing keyword research is an important aspect of your content marketing strategy. Being able to find and utilize the “right” keywords can make a difference between a successful and unsuccessful campaign. But, how do you find the right keywords? Even if you’re utilizing keyword tools to uncover keywords related to […]
March 3, 2017
jacksonville about page help

Why You Must Take Your About Page Seriously

On most websites that about page doesn’t get more than a seconds thought. It’s deemed as a necessary page to have on your website, but rarely is it used to its full potential. Your about page can be an incredible way to establish rapport with your readers, and give them […]
February 22, 2017
creating an expert roundup

How to Use Expert Roundups to Boost Website Traffic

Face it, creating authoritative content that helps to grow your business can be a lot of work. You know you need to constantly be creating high-value content, but what happens when you hit a wall? Well, there’s a style of content called an ”expert roundup” that a ton of business […]
February 17, 2017
increase traffic to your local business

5 Ways Your Local Business Can Generate More Traffic

5 Ways Your Local Business Can Generate More Traffic As a local business you need to have a digital marketing strategy that helps you get new leads. More and more customers are turning to the web to do their research, before they make a decision. Today, having a website is […]
February 10, 2017
local seo jacksonville

5 Local SEO Mistakes that Could Be Costing You Business

5 Local SEO Mistakes that Could Be Costing You Business If you run a local business, then getting leads via your website can be incredibly important. However, local SEO requires much more than just throwing up a website and calling it a day. Local SEO isn’t difficult, but it does […]
February 3, 2017
content repurposing

How to Repurpose Older Content

Creating new and helpful content is extremely important for your business, but sometimes you don’t have the time or energy to whip up anything new. When this happens you can actually draw upon older content to create something fresh and unique. Just because something is old doesn’t mean it’s not […]
January 20, 2017
business directories

What Are Business Directories and How Can They Benefit Local SEO?

What Are Business Directories and How Can They Benefit Local SEO? Is this the year you’re finally going to start taking local rankings seriously? If you want to rank your site in the local search results, then you’re going to need a solid local SEO strategy. To successfully rank there […]
January 13, 2017
improving online presence

How to Improve Your Online Presence

How to Improve Your Online Presence One of the keys to the growth of your business is going to be getting found online. However, it’s not as simple as it sounds. Of course, if you’re in a relatively small space it’s going to be much easier to get found. But, […]
January 4, 2017
jacksonville content marketing 2017

5 Ways You Can Improve Your Blog in 2017

5 Ways You Can Improve Your Blog in 2017 Now that 2017 started a few days ago, it’s time to look at how we can improve our company blogs moving forward into this new year. What will this new year bring for your blog and your business? Below we offer […]
December 29, 2016
tell better brand stories

How to Improve Your Brand With The Power of Story

We’re all looking for ways we can enhance our brands and better communicate our message to our fans and followers. By using certain storytelling principles we can truly unlock the power of our brand and connect with our customers on a whole new level. Creating stories around the philosophy of […]
December 23, 2016
rank in google

5 Ways You Can Rank Your Site in Google

Lucky for your business, there are multiple ways to get ranked in Google. You don’t have to rank in the number one spot for your chosen keyword for your business to be successful. There are many ways you can rank your business in Google that don’t require you to hold […]
December 16, 2016
content marketing jacksonville

How to Come Up With Killer Ideas for Your Company Blog

How to Come Up With Killer Ideas for Your Company Blog It’s happened to all of us. Staring at the blinking the cursor, hoping the lightening strike of inspiration will bestow us with an epic blog post idea. Still, we sit and the inspiration never comes. It can be incredibly […]
December 9, 2016
new leads digital marketing jacksonville

5 Ways to Generate Leads for Your Business

Face it, if you want your business to not only survive, but thrive, you need to be constantly drumming up new leads. But, lead generation can be tough, especially if you don’t have a full-time marketer on your team. Still, you can generate leads without too much additional work. After […]
December 2, 2016
google local rankings jacksonville

How to More Effectively Rank Your Local Business in Google

If you’re a local business trying to get traffic, then ranking on the first page of Google is a must. Sadly, a lot of local business owners don’t spend the necessary time optimizing their Google listing. Ranking high in the local search results can mean the difference between thriving as […]
November 25, 2016
wordpress website small business

5 Must-Have WordPress Plugins for Every Small Business Owner

If you have a WordPress site, there are literally thousands of plugins you can choose from. You’re probably already familiar with the overwhelm in making a plugin choice. But, not all plugins are created equal. Some plugins will do nothing more than make your site bloated and slow. While, others […]
November 16, 2016
wordpress website jacksonville

5 More Reasons Your Website Needs to Run on WordPress

WordPress is one of the best content management systems for your small business. Our team is a huge fan of WordPress, it’s no secret. Still, we find a lot of business owners come to us with preconceived ideas of what platforms they should be using. But, after years in the […]
November 11, 2016
quick wins seo jacksonville

5 SEO Quick Wins For Your Small Business

As a business owner you have a lot on your plate. But, if your business depends upon your website for any leads at all, then SEO is something worth focusing on. Luckily, there are a variety of things you can do to bolster your SEO efforts, and best of all, […]
November 3, 2016
website design jacksonville fl

5 Ways to Improve the Security of Your WordPress Website

Imagine logging into your website after a busy workday, only to find out it’s been hacked. Now, on top of already being exhausted you have a broken website to deal with. Getting your website hacked can end up being a pretty traumatic experience. Precious customer data can be stolen. Your […]
October 28, 2016
social media jacksonville myths

5 Myths That Could Be Holding Back Your Social Media Strategy

Today it seems like every business is using social media, or at least has the feeling they need to be on social media to connect with their customers. However, not just any strategy will do. You need to have a strategy that aligns with your business goals. Unfortunately, a lot of […]
October 21, 2016
build trust with your jacksonville website

3 Ways You Can Build Customer Trust With Your Website

Do you know what your customers actually want from your website? Most business owners don’t know what their customers are actually looking for and they end up creating a website based upon pure guesswork. Sure, you might get some results, but your website sure won’t reach its potential. As a […]
October 14, 2016
future seo jacksonville 2016

How to Create a Future-Proof SEO Strategy and Make Google Love You

SEO is always changing. For that reason a lot of people end up getting stuck and being committed to older strategies that no longer work. What used to work a few years ago no longer works. Plus, if you’re caught using any of these old and outdated strategies, you’ll only […]
October 7, 2016
content marketing jacksonville fl

How to Turn Readers Into Customers

You probably started blogging, because you knew it could be beneficial for your business and bottom-line. Business who blog consistently attract more customers than those who don’t, but you’re probably looking for ways you can turn up conversions a notch. However, just because you’re getting more traffic to your blog, […]
September 29, 2016
jacksonville fl branding

5 Ways You Can Improve Your Brand’s Image

Your brand’s image is more important than you might think. Your visitors will only do business with companies they can trust. The moment your brand seems to be inconclusive or confusing, this doesn’t bode well for your company. The companies that are going to succeed into the future will be the […]
September 22, 2016
fix these blogging mistakes

Is Your Blog Making Any of These Avoidable Mistakes?

We all know you started a blog for your business to get more leads, traffic, to showcase your expertise, or for numerous other reasons. However, it’s all too easy to make mistakes with your blog that could be turning off your visitors, forever. Below we highlight five avoidable mistakes that […]
September 15, 2016
social media jacksonsville

Our Social Media Predictions for the Remainder of 2016

Social media is one medium that seems to constantly be shifting across the digital landscape. This year we’ve already seen the shift in Instagram’s news feed algorithm and Snapchat shaking up the digital advertising space, but there’s still a few months left in the year, and we have some thoughts […]
September 8, 2016
beginner seo tips

5 SEO Tips for New Bloggers

When you first began blogging for your business you probably had a variety of motivations. But, I’m sure one of those motivations was to get more traffic back to your website. Optimizing your site and the content you create is a great way to do that. But, when you’re first […]
September 1, 2016
choosing the right font

Why You Need to Think Twice About Your Blog’s Font Choice

We know you already put a ton of work into each and every post you write. But, what if there was something small that was holding back the success of your posts? Creating well-written content that engages your readers is incredibly important, but it’s of no use if they don’t […]
August 25, 2016
google quality guidelines

How Google’s Quality Guidelines Impact Your Business

Your website needs quality content if you want it to survive. It might sound a little dire, but it’s true. In the old days of reaching an audience on the internet, you could right very low-quality content and it would still sit high in the rankings. But, if you’re still […]
August 18, 2016
more traffic without ads

4 Ways to Get More Traffic to Your Site Without Advertising

Not all of us have a large advertising budget we can work with to help drive traffic to our sites. In some cases we might not have any advertising budget at all. But, don’t worry you can still maximize the amount of traffic coming back to your website without spending […]
August 12, 2016
social media automation tools

3 Social Media Automation Tools to Improve Efficiency

Social media can be a very powerful way to grow your business. However, if you’re spending too much time posting and sharing on social media, then you won’t be able to work on the other aspects of your business. Which brings us to the power of social media automation. Today […]
August 3, 2016
jacksonville content marketing

How to Create Evergreen Content for Your Company Blog

How to Create Evergreen Content for Your Company Blog Finding the right mix of compelling newsworthy content and long-term content that’ll be valuable for the distant future can be tough. However, for your content strategy to be successful you need your content to provide value in any way you possibly […]
July 28, 2016
jacksonville social media twitter

7 Ways You Can Increase Twitter Engagement

Twitter can be a great way to build brand recognition and offer another way to connect with your followers. Twitter has a very large user base of over 300 million people, so you’re almost guaranteed to be able to find a segment of your ideal audience using this platform. Plus, Twitter […]
July 21, 2016
content marketing jacksonville

How to Stay Motivated With Your Content Creation Efforts

As a business owner you get the most value from your blog when you product content on an ongoing basis. Even once is week is enough for some niches. Sadly, creating content always seemed to get pushed down to the bottom of list. When you aren’t seeing any instant results […]
July 14, 2016
pokemon go local business

Can Pokémon Go Help Your Small Business?

If you’ve spent any time at all outside recently, then you’ve probably come across a strange phenomenon. Everyone seems to be staring at their phones! A lot of us are probably buried in our phones on a daily basis, but even this seems a little extreme. Well, if you weren’t […]
July 8, 2016
digital marketing jacksonville fl

4 Marketing Activities You Can Focus On to Grow Your Business

As a business owner you know that marketing is a necessary cost of doing business. However, it can be easy to consistently funnel money into your business without ever seeing a return on your investment. Put simply, if your marketing efforts aren’t bringing you an ROI, then you’re wasting your […]
June 30, 2016
don't make these local seo errors

5 Errors That Could Be Ruining Your SEO Efforts

SEO can be quite tricky to tackle on your own. But, if you’re a small business owner, then you might not have the cash currently to invest in a professional SEO team. It’s a step you might want to take in the future, but we realize it’s not for everyone […]
June 23, 2016
local seo jacksonville tools

3 Great SEO Tools For Your Small Business

SEO can take a lot of work, but it can also be one of the most valuable things you do for your website and small business. Having a solid SEO strategy in place will help to bring your business a steady supply of new leads, all while growing your authority […]
June 17, 2016
content marketing tips

5 Ways to Create Awesome Content for Your Small Business

When you’re trying to consistently create content for your small business it can be easy to come up against a wall. It’s easy to create content that no one cares about. But, what if you’re looking to go beyond this and actually create something worth reading? Well…that’s going to take […]
June 9, 2016
content marketing jacksonville

How to Position Yourself as an Authority in Your Niche

Of course you want your business to be successful, but what if you could actually become a leader in your space? What if you could wake up in the morning with an email inbox filled with thank you notes referencing your latest blog post? This doesn’t have to be a […]
June 2, 2016
build your wordpress website

5 Reasons WordPress is a Great Choice for Your Website

There are dozens of website frameworks you can use to get your website up and running. Talk to a few people and chances are high that they’re running their sites on entirely different platforms. However, we believe one content management system truly shines above the rest. What is it? Drumroll […]
May 26, 2016
keyword research jacksonville fl

How to Find the Perfect Keywords for Your Company Blog Posts

Keyword research is usually only thought of as being important in relation to your SEO efforts. However, the content you create needs to be in alignment with your search engine optimization strategy, if you actually want your website to rank. Like we mentioned before, your SEO efforts and content strategy […]
May 18, 2016
jacksonville florida web design

5 Reasons Your Business Needs a Killer Website

To ensure your business thrives today you need a website. But, it’s not enough to have just any website. You need a website that wows your visitors and turns them into lifelong fans. However, building a great website doesn’t necessarily mean your website needs to be flashy. At the core, […]
May 5, 2016
increase mobile website traffic

3 Ways You Can Increase Mobile Website Traffic

Mobile traffic is only increasing. The amount of people who use their phones to access the web is growing by the day. There are also projects like Google AMP, which exist in order to optimize mobile traffic. You can already see that Google is putting a ton of energy into […]
April 27, 2016
jackonsonville content marketing goals

5 Content Marketing Goals You Should Set Your Sights On

Have you been wondering why content marketing seems to be the magic bullet for some companies, but it barely even pays for itself when you do it? In order to have a successful content marketing campaign you need to align your content creation efforts with your business goals. Creating great […]
April 20, 2016
content marketing efforts jacksonville fl

How to Stay On Top Of Your Content Marketing Efforts

If you’re a business owner that maintains your company blog in order to attract new leads and build client relationships, then you know how difficult it is to consistently create high-quality content. Even producing a single blog a week seems to fall to the bottom of your agenda. In fact, […]
April 14, 2016
jacksonville mobile website

Still Haven’t Gone Mobile? 4 Reasons To Make the Switch Today

If you’ve been holding out to make the switch to a mobile friendly site, then you might be running out of time. If your site relies on the power of Google for any fraction of your traffic, then it’s a good idea to make the switch sooner rather than later. […]
April 5, 2016
digital marketing jacksonville

Are You Prepared for these 2016 Digital Marketing Trends?

If you’re involved in the digital marketing space it’s important you have a pulse on what trends are going to continue to dominate the market well into the future. Without constantly looking forward it’s easy to get caught up focusing your energy on outdated strategies that aren’t actually moving your business […]
March 24, 2016
jacksonville website redesign

5 Ways To Speed Up Your Website

If you want to compete in today’s competitive marketplace, then you need a website that loads fast. Since everything moves so quickly on the internet your new visitors are accustomed to fast loading speeds. A slow loading website will send your visitors search for the back button. Google also values […]
March 17, 2016
2016 seo

Where SEO Is Going in 2016

SEO is always constantly changing and evolving.  If your business relies on the search engines for any level of traffic and business, then it’s important to have a pulse on what’s currently happening in the space. However, with all of the moving pieces it can be difficult to actually see […]
March 9, 2016
building a jacksonville brand

How to Stay True to Your Company During a Rebrand

Rebranding a company can be a tough process. You want to overhaul your entire brand and give your customers something fresh and unique, but you’d hate to alienate your existing customer base in the process. Even incredibly large brands undergo massive redesigns and rebrands, so you’re not alone in having […]
March 2, 2016
high converting landing page

How to Create a Landing Page That Actually Converts Cold Traffic

Trying to convert actual cold traffic into email subscribers can be incredibly difficult. Especially, if you’re just sending these leads to the homepage of your website. In order to increase your chances of turning the one-time visitors into email subscribers, you need to create a landing page that actually works. […]
February 25, 2016
long-tail seo jacksonville

Why You Need To Understand Long-Tail Keywords To Increase Web Traffic

Keyword research is the foundational step for a solid SEO strategy. Sadly, a lot of people get this first step wrong and end up ruining their SEO efforts before they even had a chance to get off the ground. Targeting the wrong keywords is akin to advertising to the wrong […]
February 17, 2016
jacksonville branding tips

Why A Solid Brand Can Improve Customer Retention

So, you’ve put in all the hard work of attracting a customer and getting them on board with your products or services. Now all the hard work is over right? Wrong. Getting a new customer should be the start of a long-term relationship. Customer retention can help to improve your […]
February 10, 2016
jacksonville web marketing

7 Common Call-to-Action Mistakes That Are Hurting Your Conversions

You might have a solid, well-designed, website but if you aren’t seeing any sales or conversions into actual customers then your website could use some work. One of the most common online marketing mistakes we see time and time again is a lack of compelling calls-to-action. A call-to-action is the one […]
February 4, 2016
jacksonville fl website design hacks

5 Simple Website Hacks To Improve User Experience

In today’s business climate your website can be an incredibly powerful tool for your business. Your website has the ability to sell to your customers 24/7 — no salesman has that kind of power. However, the web moves at an incredibly rapid pace and your website can become outdated rather […]
January 27, 2016
jacksonville seo tips

5 Simple SEO Tricks You Can Do Yourself

Maybe you know you need to be growing your search engine rankings, but don’t know where to start? Or, you don’t currently have the cash on hand to invest in an SEO firm to handle your rankings? Wherever your business is at, we want to help you get started with […]
January 20, 2016

4 Awesome Ways To Use Optin Forms To Grow Your Email List

When you’re implementing any number of digital marketing strategies to grow your business nothing is more effective than converting your traffic into email subscribers. Of course, building an email list won’t make sense for every single niche out there. But, it is an effective ways to create a more intimate […]
January 14, 2016
social media tips

5 Cool Ways To Grow Your Business Through Social Media

Just about every online business utilizes social media as a part of their digital marketing strategy. Some strategies work, but a lot either use outdated methods, or have no actual strategy at all. Creating a strong social media presence that’s actually beneficial to your business does take a lot of […]
January 7, 2016

Why You Need To Have A Multiple-Winged Digital Marketing Strategy

When it comes to digital marketing there are multiple strategies you’re going to need to employ in order to have an effective approach to the online space. It’s no longer enough to simply be in one space. You need to effectively be in multiple places at once. But, don’t let […]
December 29, 2015
small business website

5 Benefits Of Having A Small Business Website

A lot of business owners throw up a simple website, just because they feel like they should have a web presence. But, building a website without any goal or long-term plan can actually do more damage to your business. Imagine if you were searching for a local business and came […]
December 22, 2015
company culture

The Importance Of Understanding And Defining Company Culture

Your company’s culture is an extremely important aspect of your business, for both your employees and your customers. Your culture extends from how you perceive your business, throughout every interaction you have, whether it’s internal or external. A lot of companies simply do “business as usual” and don’t leave a […]
December 15, 2015
five online marketing strategies

5 Simple Online Marketing Strategies You Can Implement Today

Online marketing can be a confusing topic. Just reading a single blog post or book can leave you with hundreds of strategies to implement. With all of this information buzzing around your head it can be difficult to get started with an actionable plan. Sometimes you need a simple place […]
December 10, 2015
customer map process

Why Understanding The Customer Journey Is Crucial For Improving Your Marketing

Your customer’s journey is the process from initial first contact all the way up through the sale, and becoming a (hopefully) long-term customer. A deep understanding of this process enables you to market better to your customers and be more empathetic towards wherever they may be on your journey’s timeline. […]
November 30, 2015
customer feedback

5 Questions That Will Help You Refine Your Marketing

By receiving and integrating feedback from your customers, you’ll be able to refine your offerings and improve your business. By gathering useful data you’ll be able to craft better marketing campaigns and even uncover market needs you didn’t know existed in the first place. Understanding your customers has many advantages […]
November 27, 2015
metrics

5 Metrics Your Small Business Needs To Track

As a small business owner it’s important that you track the right data to help your company improve. But, there are so many metrics to track how can you choose the right ones? Keeping track of too much data will be overwhelming and won’t give you any useful information. Below […]
November 24, 2015
seo tools

5 Ways To Tell If Your Content Marketing Efforts Are Actually Working

Content marketing seems to be all the rage these days across the online landscape. However, with every company now executing a content strategy it can be hard to tell if your efforts are actually paying off. It used to be enough to publish a blog, and call it day, but […]
November 19, 2015
Keywords-Content-Marketing-Jacksonville, branding, digital marketing

How To Effectively Use Keywords In Your Marketing Strategy

Keywords are important to include in your website copy in order to effectively optimize your website. However, it’s also important to include your keywords in other areas of your marketing campaigns as well. Keywords, if used properly, will help to attract visitors, because the keywords you’ve uncovered in your research […]
November 17, 2015
increase conversion rate, website design jacksonville

5 Tips To Increase Your Conversion Rates

If you’ve been experiencing a lot of traffic, but aren’t seeing any of this traffic turn into subscribers, or new customers, then you probably have a very low conversion rate. If you don’t take care of the necessary onsite optimization, then you’re letting that valuable traffic you’ve worked so hard […]
November 12, 2015

5 SEO Myths That Could Be Killing Your Small Business SEO Strategy

A successful SEO strategy requires knowledge of what’s currently working. Unfortunately, there’s a lot of noise out there, and it can be hard to decipher between what actually works and what doesn’t. Lucky for you we’re going to dive into five of the most common SEO myths that simply aren’t […]
November 10, 2015
jacksonville fl online marketing, jacksonville fl online marketing strategy

Why You Need To Work With An Online Marketing Company

As a small business owner you understand the power of utilizing your online platform to generate you new sales and referrals. However, sometimes there isn’t enough time to do the entire process yourself. After all, running a business takes a lot of work, and you often don’t have enough time […]
November 5, 2015
website design jacksonville, jacksonville fl website design

How To Make Your Website More User Friendly

If you’re sending a lot of new traffic to your website though different marketing methods, then you need to ensure your website is working properly. Too many websites are poorly optimized, and end up letting a lot of traffic slip through the cracks. In this post we’re going to give […]
November 3, 2015
seo jacksonville, jacksonville seo team, jacksonville fl search engine optimization

A Simple Process To Handle Poor Local Business Reviews

As a small business owner you know how valuable having a presence on local reviews sites can be. Most buyers and potential customers tend to check review sites before moving forward with their purchases. This means a tiny negative review can have a negative impact for your business. Below we […]
October 30, 2015
blogger, flossing, good seo, Google, jacksonville fl, Search Engine Optimization, site rankings

Good SEO Is Like Good Floss

There are two subjects in today’s blog. One is good SEO, the other is good floss. In one, I consider myself an expert; having done the trial and error to death on it. On the other, I’m not so steeped in experience. I can’t say I really enjoy it, but […]
October 28, 2015
local seo 101, seo jacksonville fl, jacksonville search engine optimization

The Beginner’s Guide To Local SEO

Local SEO can be incredibly confusing. Especially, if you’re planning on doing it yourself. There’s so much conflicting advice you could actually end up doing more harm than good. How do you easily get people to find your local business? How do you connect with people in your local community […]
October 26, 2015
content strategy jacksonvillecontent marketing jacksonville

How To Tell If Your Blog’s Audience Is Actually Engaged

Measuring the engagement levels of your audience is an incredibly important aspect of your content marketing strategy. Without tracking engagement levels you’ll have no way of knowing if what you’re doing is actually working. To refine your strategy you must measure certain metrics that will give you an in-depth understanding […]
October 22, 2015
online marketing mistakes

5 Online Marketing Mistakes Your Business Is Probably Making

With the amount of information available online today it can be overwhelming to figure out the best place to start your online marketing strategy. There is all kinds of conflicting advice for small business owners. Worst of all, a lot of this advice hasn’t even been tested. In this post […]
October 20, 2015
seo mistakes

5 SEO Mistakes You’re Probably Making

In order to have a successful SEO campaign you’re going to need to have an effective, well thought out strategy. Only when your SEO is done correctly will you start to see results in the search engines. However, since local SEO is fairly complex there are a lot of things […]
October 13, 2015
the right local links

How You Can Gain More Links For Your Local Business

If you’re trying to grow your small business rankings, then you know how important it is to ensure you’re attracting the right kind of high quality links. Having high quality local links is one of the best ways to boost your SEO. Links are one of the more difficult parts […]
October 8, 2015
C7 provides digital marketing jacksonville fl

5 Great Content Marketing Goals To Aim For

Content marketing is an overarching word that refers to any written content about your business. There are a lot of moving pieces to get right, and it can be difficult to see if you’re moving in the right direction. In this post we’re going to dive into five good goals to set […]
October 6, 2015
outsourcing marketing

Can You Actually Outsource Marketing For Your Business?

A lot of companies outsource certain aspects of their business, but did you know it’s possible to outsource your marketing as well? This can be a scary thought, as marketing can make up a huge chunk of your business. Your online brand and online marketing includes things like, social media, […]
October 1, 2015
local seo links

Boost Your Local SEO Efforts With These Types Of Links

Once you have your onsite SEO taken care of it’s time to start looking for ways to boost your SEO strategy by building inbound links. The best way to do this is by sourcing links from high-quality sources. However, finding the right kind of links to boost your local SEO […]
September 29, 2015
seo and headlines

Can Better Headlines Improve Your SEO Rankings?

Headlines are important. In fact, they might be one of the most important aspects of your online business strategy. That might seem a little extreme, but let me tell you why it’s not. Your headlines are the main element that actually compels your visitors to click, and read more of […]
September 24, 2015
copywriting conversions

How To Use A Simple Copywriting Formula To Boost Your Conversions

If your website receives a solid amount of traffic, but you aren’t seeing any of this traffic convert into new leads, then there could be a problem with your web copy. Your web copy should be one of the first elements you look to fix, when you have low conversion […]
September 22, 2015
guest blogging for seo

How Guest Blogging Can Be Used For SEO Success

How Guest Blogging Can Be Used For SEO Success Guest blogging is an incredibly powerful tool for your business. In fact, it’s one of the best tools available for building backlinks and sending relevant traffic back to your website. Recently, Google issued a statement that effectively said guest blogging is […]
September 18, 2015
seo tools

Top 5 Tools To Better Keep Track Of Your SEO Efforts

Keeping track of your SEO efforts can be incredibly time intensive. Luckily, there are a variety of tools that can help you keep track of what is and isn’t working. In the world of SEO data truly is everything. Without tracking what you’re doing you’ll have no way of knowing […]
September 16, 2015
increase conversion rate, website design jacksonville

5 Tips To Help You Automate Your SEO

SEO is a very complex process, but you can actually improve your SEO by implementing simple SEO practices into regular business operations. But, how do you start? If you’re just getting started with your search engine rankings, then this can be a confusing concept. However, the following principles will enable […]
September 14, 2015
content marketing and seo

How SEO and Content Marketing Go Hand-In-Hand

A lot of people are confused about SEO and content marketing. Both of these fit together and can work to help get your business new leads. If your SEO and content marketing campaigns aren’t working together, then you’re doing your business a disservice. Instead, you should attempt to join them […]
September 10, 2015
5g disadvantages

The Downside Of 5G and Lightening Fast Internet Speeds

When it comes to 5G there’s a lot to look forward too. However, with any new technology there’s also going to be some downsides that come with. 5G is set to roll out towards the end of this decade, but as we learned earlier there are a few companies carrying […]
September 8, 2015
benefits of 5g

What 5G Means For Your Life and Business

Welcome to part three in our series diving into the revolutionary new technology of 5G. Now that you’re equipped with a more technical foundation of 5G, and the current advances taking place it’s time to dive into the benefits this technology is going to bring into your life. Fast internet […]
September 3, 2015
5g technologies

4G Hasn’t Finished Rolling Out, But 5G Is On The Way

Welcome to part two of our series on the new upcoming 5G technology. Currently, 5G is more of an idea than an actual technology as the standards haven’t been fully set. However, a lot of companies are pushing forward with these broad specifications to unleash the potentials of this new […]
September 1, 2015
the new 5g

What Is 5G and How Will It Change The World?

The race is on to develop 5G, which is the 5th generation mobile network. Although it’s an upgraded version of 3G and 4G it’s going to be a very different network from its predecessors. If you have no idea what we’re talking about, then keep reading. We’ve only gotten the […]
August 27, 2015
seo hacks

Five Simple SEO Hacks You Can Do Yourself

When it comes to SEO there’s a lot to think about, and execute on, if you want to see your site rise in the rankings. Technical SEO elements can be very confusing, and lead to added stress. However, there are a few search engine optimization techniques you can do yourself. […]
August 25, 2015
using twitter

The Beginners Guide To Using Twitter for Your Small Business

Twitter can be a very valuable tool for growing your online audience and overall reach. Most people follow at least a few brands, and end up buying from at least one of those brands over the long-term. Thus, building up a brand presence across Twitter can be very valuable for […]
August 20, 2015

One Simple Strategy That Will Eliminate Inbox Clutter Forever

Digital clutter affects our lives in the same way physical clutter does. It leaves you feeling distracted, overwhelmed and overburdened. Physical clutter is an easier problem to tackle as you can see the clutter piling up in front of you. Digital clutter, including email inbox clutter affects our lives in […]
August 12, 2015
improve your facebook content

Why Your Facebook Content Isn’t Impressing Your Customers

Facebook is a great platform to reach and connect with your current customers, and attract new prospects. If you’re not getting the level of engagement you’ve been looking for across Facebook, then there’s probably an issue with your current strategy. You know that social media can bring you new leads. […]
August 10, 2015
quality clients

Why Quality Is Better Than Quantity When It Comes To Your Clients

When trying to grow your business it can be seductive to always go for more clients. A full client roster means your business is thriving and your idea has been verified. However, a large client roster can sometimes be disadvantageous. The ultimate goal of your business shouldn’t be to have […]
August 6, 2015
content marketing jacksonville

3 Things You Need To Know About Your Content Marketing Efforts

If you’re doing business online, then you need to have a content marketing strategy. Content marketing should be part of your overall inbound marketing strategy to help generate new leads for your business. Content marketing can be trick to get right. In this post we’re going to address three common […]