There are probably hundreds of different approaches you can take to get your local business more customers. Depending upon your market some methods will work better than others. When you’re getting started trying to generate more leads online for your local business it can be helpful to cast a wide net, before you narrow in on the most effective strategy.
Below we offer seven different local business marketing ideas you can use to send your website more traffic and grow your customer base.
1. Target Local Buyers via Facebook Ads
Running your own Facebook ad campaigns can be a great way to connect with local buyers and increase your brand’s relevance in your local area. With Facebook advertising, you can get extremely specific about who you’re targetting. So, you can narrow down to your ideal customer within your designated local region.
2. Submit Your Business to Multiple Online Directories
Online directories are a great way to improve your SEO, while also giving your site another source of traffic. The more relevant directories you can list your business in the more your business will come up in local searches. It’s also important that your business name, location, and phone numbers are exactly the same across all of your listings.
3. Start Asking Customers to Leave a Review
Getting local reviews on popular directories and websites like Google My Business, Yelp, and Facebook will help to convert more people to your website. Local reviews will also help to solidify trust in the eyes of your customer.
A good proportion of your customers will leave a review if you simply ask them too, so make sure you’re asking customers to leave their feedback in the form of a review on a regular basis.
4. Optimize Your Google My Business Page
Your Google My Business page can be a great source of traffic for your business. Ranking higher in the map pack gets more eyeballs to your site. Combine that with a solid number of positive reviews and you’ll be doing your business a huge favor.
You’ll also want to fully fill out your profile, which includes photos, information about your business, hours, phone number, location, and more.
5. Spend Time Optimizing Your Local Rankings
When someone searches for your business online you want to show up first in the search results. To do this you need a solid local SEO strategy behind you.
There are numerous ranking factors that’ll influence your rankings, like, backlinks, local citations, onsite optimization, customer reviews, social media signals, and onsite customer behavior.
6. Connect to Bloggers and Local Press
Getting in touch with your local bloggers and media outlet can be a great way to not only get backlinks from your site but to put you front and center in your local community. Chances are there are local media outlets or smaller bloggers who cover your town or cities events. See if you can craft an interesting story related to your business that local media outlets would love to cover.
7. Partner With Local Organizations and Businesses
Referral traffic is going to be a great source of new leads. But instead of being referred by your past customers you’ll be getting leads from partner businesses and organizations. For example, if there’s another business in town that offers a complimentary service you could team up and promote one another’s offerings. Or, you could partner with a local non-profit to show goodwill towards your local area.
Hopefully, the tips above have sparked a few ideas that you can use to supercharge your local marketing strategy. If you want a team to help you dominate the local Jacksonville area, then reach out to our team today.
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